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Bud sold 500,000 barrels of Lime-A-Rita in the first 8 months

Discussion in 'Beer News' started by sandiego67, Apr 25, 2013.

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  1. bambam2517

    bambam2517 Aficionado (195) Arizona Apr 14, 2012

    The Californians.....
    EyePeeAyBryan and RobertColianni like this.
  2. RangnaR

    RangnaR Savant (425) California Dec 17, 2012

    Why don't you just get out of here! Just bear right on Malibu Canyon Road, take the onramp for 101 South, hit the 405, and just keep driving...
  3. jwk7324

    jwk7324 Aficionado (240) California Mar 20, 2011 Beer Trader

    It will never cross my mind that even try to find out how it tasted like..
  4. Rope

    Rope Aficionado (175) Illinois Apr 3, 2013

    I work retail, and I can say without a doubt the Limaritas and strawberitas from Bud sell incredibly well.

    Personally, I think it is a tragedy. However it is the ongoing trend in most things. The easy taste profiles of sweetness, fried, and saltiness. More and more a section of the masses don't challenge their palettes, and stick to infantile taste profiles.

    There was a great article on how foods and drinks with bitterness are declining popularity wise, and the negative impact on health that has.
    MortalKombat14 likes this.
  5. Im losing faith in the taste buds of America. Kind of how when im at a buffet and there are rows of neat food like crabs, shrimp, etc but people pile on the fries and pizza. If you want something strawberry lime flavored then get a wine cooler jeez
    stella77artois likes this.
  6. DCgolfpro

    DCgolfpro Advocate (600) Maryland Oct 26, 2011 Beer Trader

    Ever had whiskey in Milk? It sucks.
    Beerandraiderfan likes this.
  7. Great point. I look no further than the fact that people willingly drink Bud Light. That shows America's taste buds are "under developed", to put it politely.
  8. starkmarvelo

    starkmarvelo Advocate (550) Nevada Jan 20, 2010 Beer Trader

    I tried a Lime a Rita. It wasn't all that bad. I'm sure the strawberry one is pretty good too. I think this is just a case of hating on the big guys. Let people drink what they want to drink and quit judging.
    beveritt, Mcal and beergurujr like this.
  9. kona650

    kona650 Savant (305) California Jun 12, 2011

    Inbev wants to thanks all college towns across the country for such great sales!!!
    Budinetz likes this.
  10. ubenumber2

    ubenumber2 Champion (800) Arkansas Sep 1, 2012 Beer Trader

    My wife who doesn't like beer and likes margarita type drinks like this poured one of the strawberry ones and said it tasted to her like someone poured cough syrup into half a glass of beer , I tasted it and had to agree , it was like cough syrup poured over bud light with some seltzer water added in , probally 1/3 mix all the way around , it got drain poured
    beergurujr and Mscarpen like this.
  11. beercanman

    beercanman Savant (485) Ohio Dec 17, 2012


    Testing out the new 24 oz pint glasses. Epic!
    JasonR1975 likes this.
  12. Mscarpen

    Mscarpen Savant (420) Tennessee Apr 2, 2011 Beer Trader

    The power of branding and mass distribution! I have to admit, I did try one. Within the first few sips my frontal lobe began aching. My Sudoku skills haven't been the same since. True story
    ubenumber2 likes this.
  13. This would have been all over me as a teenager.
    PumaSaysRawrr and JasonR1975 like this.
  14. I get it. But what you lose in faith in the American taste buds, you can also gain in faith of American individualism! For better, and in this case, worse.

    FWIW, I always have a chuckle when we go to a buffet (especially the good seafood ones) and my old lady is filling her plate with ramen noodles and potatoes! Sweet babe, glad I paid $30 for you to put 34 cents worth of starch on your plate. . .
  15. ryhayes

    ryhayes Aficionado (240) Ohio Jan 21, 2013

    Uhhhh what? Does this mean u can put 3 Lime-a-Rita's in it?
    wrw5031 likes this.
  16. It's actually not about hating on them for being big. If this is meant to be a wine cooler or something along the lines of Mikes Hard Lemonade/Smirnoff Ice then that's ok because I enjoy my malt liquor every once in a while. I would hate on them if they tried to pass this off as a 'flavored beer'
  17. Andreias21

    Andreias21 Advocate (515) Florida Feb 3, 2011

    Call me greedy, but the more people gulping down this crap in an effort to get wasted, the less people buying the often limited supply of craft and local brews we all love. Keep chugging your lime a Rita 45 year old divorcee. Drink it with pride.
    beergurujr likes this.
  18. jesskidden

    jesskidden Champion (810) New Jersey Aug 10, 2005 Subscriber

    What's the difference? Whether it a so-called "craft" product like Dogfish Head Festina Peche or the thousands of "pumpkin/vanilla/chocolate/blueberry/cucumber/et al." beers, or a shandy from Boston Beer Co. or MC's Leinenkugel, or a Mike's/Four Loko/Joose FMB (flavored malt beverage), they're all "flavored beer" - or, as the TTB classifies them, "MALT BEVERAGES SPECIALITIES - FLAVORED".

    (A standard [unflavored] malt liquor, OTOH, is a different sort of product altogether).
    dennis3951 and beergurujr like this.
  19. Gunch43

    Gunch43 Savant (375) Pennsylvania Jan 15, 2010 Beer Trader

    I'm pretty sure when I was in college I would of still chosen Milwaukee Beast over a Lime-a-Rita.
  20. jucifer1818

    jucifer1818 Savant (420) Florida May 15, 2011

    wow I fell really weird about this thread. When I last tried the stuff I thought it was a pretty good offering of the fruity-malt beverage drinks category. (Low bar yea, but hey, thats the tier is in)

    maybe I'm just insane, but I say good for them. their lima-a-rita tastes way better than 4-loco or mikes hard (anything), and Its not like I liked the stuff a lot, but damn it its not worth scorn

    people could do a lot, lot, lot, lot, lot, lot LOT worse than Lime-a-Rita.
  21. The scale of the production is even more mind-blowing (to me) when you consider that Hill Farmstead, post-expansion, will produce 1/250th (0.4%) of the volume across their entire portfolio annually as InBev produces on this one product.

  22. The 500,000 barrels was done in 8 months. If you extrapolate, that is 750,000 annually which makes the numbers even more mind blowing when comparing annual production.
    rondufresne likes this.
  23. smakawhat

    smakawhat Poobah (1,310) Maryland Mar 18, 2008 Subscriber

    Milk punch is a great simple cocktail... to each their own...
  24. BlurryVisi0n

    BlurryVisi0n Savant (435) New York Feb 25, 2011 Beer Trader

    High fructose corn syrup and FD&C Green No. 3.
  25. Gross is all that comes to mind but the people come in clamoring for it...
  26. BBAVUSO21

    BBAVUSO21 Savant (400) New York Jan 25, 2013

    sounds like stomach ache in a can
    hardy008 likes this.
  27. hnandez

    hnandez Savant (330) California Jun 5, 2013

    This stuff tastes like a bottom shelf margarita with a couple drops of bleach....seriously
  28. More power to 'em. Last thing I want is that many people after the hard to find beers.
  29. Lutter

    Lutter Advocate (660) Texas Jun 30, 2010

    I bet these makes REALLY fun colors when you puke after drinking 10 of them.

    How are these considered beer again?
    evilhead likes this.
  30. LaneMeyer

    LaneMeyer Advocate (550) California Mar 20, 2011

    It's OK. I'll just use On Tap to turn that disgusting Lime a strawberry Rita into a delicious American Ale o_O
  31. plaid75

    plaid75 Champion (800) New York Jan 13, 2005

    Sweet! (but artificially so)
    Providence likes this.
  32. otispdriftwood

    otispdriftwood Advocate (730) Colorado Dec 9, 2011 Beer Trader

    Response #2 to a recurring thread. When I saw it again, I thought, yes, they sold 500K barrels, but how many of those were actually consumed, how much is still sitting on shelves and how many were drain poured.
  33. dennis3951

    dennis3951 Advocate (635) New Jersey Mar 6, 2008 Subscriber Beer Trader

    I would bet that 99.9 % was consumed (and enjoyed) and that most buyers are repeat buyers.
  34. JISurfer

    JISurfer Poobah (1,110) Hawaii Dec 10, 2002 Beer Trader

    My wife wanted to try it, so we got a can of it. It was drain poured after one sip. Disgustingly wretched.
  35. vette2006c5r

    vette2006c5r Advocate (705) Minnesota Oct 14, 2009 Beer Trader

  36. otispdriftwood

    otispdriftwood Advocate (730) Colorado Dec 9, 2011 Beer Trader

    Thanx for ruining my day. I guess the 0.1% was the post just below yours.
  37. dennis3951

    dennis3951 Advocate (635) New Jersey Mar 6, 2008 Subscriber Beer Trader

    Your welcome lol. The people I know who drink Lime-A-Rita don't like or drink beer. They drink sweet mixed drinks coolers or white Zin. Lime-A Rita is not being made for BMC drinkers, let alone BA's.
    baconman91 likes this.
  38. lester619

    lester619 Advocate (625) Wisconsin Apr 17, 2009 Beer Trader

    I like a good margarita, but I can't imagine mixing any kind of beer with one and it not being horrific. Is there actually a bud light base with flavors mixed in, or is it a clear malt, zima like concoction? Either way I'm not interested enough to spend money to find out.
  39. beergurujr

    beergurujr Savant (435) Illinois Oct 27, 2003

    Mmmmmm! Drinking both tall cans right now waiting for the fireworks!
    Chaz likes this.
  40. beergurujr

    beergurujr Savant (435) Illinois Oct 27, 2003

    And.... citra!
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