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Budweiser to release "Black Crown," a new line of higher-alcohol beers

Discussion in 'Beer Releases' started by Todd, Nov 7, 2012.

  1. Todd

    Todd Founder (1,410) Colorado Aug 23, 1996 Staff Member

    More: http://www.huffingtonpost.com/2012/11/06/budweiser-black-crown_n_2083866.html
    More: http://adage.com/article/news/black-crown-turn-bud/238151/
    Label approval: http://nbwa.org/the-daily-brew/ab-inbev-gets-label-approval-for-budweiser-black-crown
  2. Mmmmm beechwood
    Gosox8787, jon2465, whiskey and 3 others like this.
  3. StuartCarter

    StuartCarter Savant (425) Alabama Apr 25, 2006

    yes, because the ABV is the only reason why people are switching to craft. No other reason, nosirree Bob. Just the booze.

    Ayup.
  4. frazbri

    frazbri Advocate (600) Ohio Oct 29, 2003

    "golden amber lager" At least they've come up with an oxymoron for a style designation like their smaller competitors!
  5. Black Crown? More like Black Crow
    Ungertaker likes this.
  6. Can anyone say
    WINTER'S BOURBON CASK ALE ?

    Vilest SWILL ever tried to be passed off as micro beer

    [​IMG]
    bosshop, Kopfschuss and GeddyLeeRocks like this.
  7. Envelopes

    Envelopes Initiate (0) Ohio Aug 26, 2012

    Maybe it'll be more than 12%ABV and they'll pull their magic government strings and raise the cap in Ohio...then I'd be in support of it.
    Ungertaker, kemoarps, sliverX and 7 others like this.
  8. Hanzo

    Hanzo Champion (955) Virginia Feb 27, 2012

    Do not want.
    ZX6Chris, bfg75, ericj551 and 8 others like this.
  9. If Platinum were $2.00-$2.50/bottle at a sports bar I'd probably drink more of it. Unfortunately, it's not, and that alone would make me assume that higher alcohol content will result in a price too competitive with craft prices, which when all is said and done, will not sway me into drinking anything different than what I already prefer...a damn good beer from breweries that actually give a damn.
  10. I look forward to Bud Light Lime Black in a snifter!
  11. MilkManX

    MilkManX Savant (320) Arizona Jul 10, 2012

    Where do they get their market research? I don't see who they are going to appeal too...
    Duff27 likes this.
  12. YogiBeer

    YogiBeer Savant (485) Illinois May 10, 2012

    We alls aid the same thing about Platinum, and they've been selling the ever living fuck out of it. Some people dont want "more flavor," they just want more alcohol, and they will pay more to get it. Best we can hope for is that drinking this makes them want to try actual beer... but it probably wont.


    Also, "Golden Amber Lager" is the stupidest thing I've heard yet. BREWED ICE COLD, TRIPLE HOPS BREWED GOLDEN AMBER LAGER, FOR A TASTE THATS COLD, REFRESHING, SMOOTH, FlAVORFUL, SMOOTH, AND MANLY! (also refreshing.)"
  13. BreakingBad

    BreakingBad Initiate (0) Sep 17, 2012

    This sounds like their version of Dark Lord... or maybe it's just bourbon county base....
    bozodogbreath likes this.
  14. Sounds like this could turn out to be an entry to craft beer for the non-believers. Thanks, Bud! [No sarcasm intended, btw.]
  15. Etan

    Etan Advocate (745) Wisconsin Jul 11, 2011

    The article says it's designed to combat people moving to spirits, not craft beer.
  16. Danny1217

    Danny1217 Advocate (620) Florida Jul 15, 2011

    Has anyone here ever drank Wild Blue, AB's high alcohol blueberry lager? That stuff is fucking awful. Hopefully this stuff is a little better than that, but I'm not holding out too much hope.
    meanmutt and Beerandraiderfan like this.
  17. Bonis

    Bonis Savant (410) Ohio Jul 28, 2010

    Isn't that why they have Four Loco???

    Seriously though, why does Budweiser think it is a good idea to tweak the same bullshit lager recipes and repackage them differently? I am half tempted to try their new mix 12 pack, but I just know it will be a waste of my money. These beers could push others into the craft beer world, as someone else mentioned. I remember back in the day, trying every different kind of swill I could, before I realized none of them were really any good. That's when I searched further and found craft beer.

    And as for the "golden amber lager"... WiTF is that???
    happy4hoppybeer likes this.
  18. John_M

    John_M Moderator (1,100) Oregon Oct 25, 2003 Staff Member

    I saw that as well, but does that make even a lick of sense?

    "Woaaaa.... I was gonna get me a glass of Wild Turkey Rare Breed, but now that I see that them thar black crown, golden amber lager, no way I want that glass of bourbon."

    Who knew that bud lite was a gateway drink for single malt scotch and small batch bourbon?
  19. Etan

    Etan Advocate (745) Wisconsin Jul 11, 2011

    I think the idea is more that less refined drinkers are looking to cheap vodka, wine, whiskey, etc... to get drunk rather than beer.
  20. tectactoe

    tectactoe Advocate (740) Michigan Mar 20, 2012

    I remember when all the frat boys got super-stoked about BL Platium, "But it's 6% ABV, bro!"

    They're gonna blow their diaper over this news.
  21. John_M

    John_M Moderator (1,100) Oregon Oct 25, 2003 Staff Member


    :) Yeah, I'm sure you're right... though I daresay, AB would probably use a different expression than "less refined drinkers."

    I mean surely you're not suggesting that many (most?) consumers drink AB products just to get drunk, and that AB is well aware of that fact and is concerned they're losing a signficant chunk of that important market. :)
    Etan likes this.
  22. Nothing says Black quite like Golden Amber.
  23. Except for maybe India Pale Ale...
    champ103 likes this.
  24. CMUbrew

    CMUbrew Savant (425) Michigan Jan 27, 2012

    Adding more alcohol to a fizzy yellow lager? Wow, if any brewery knows how to diversify its portfolio it's AB.
    Leaf_hound likes this.
  25. domtronzero

    domtronzero Initiate (0) California Aug 18, 2007

    Looks like they are also targeting craft beer consumers as the Adage article also says:

    Either way sounds like yet another awesome marketing ploy from the big boys.
  26. AndrewBV

    AndrewBV Savant (250) Connecticut Jul 13, 2012

    Holy shit, Wild Blue is one of the worst things I've ever had in my life.
    Azzy and meanmutt like this.
  27. Greywulfken

    Greywulfken Champion (900) New York Aug 25, 2010

    "Black Crap"
    WassailWilly likes this.
  28. headbucket

    headbucket Savant (265) Ohio Oct 30, 2007

    Between this and their brewmaster zip codes beers it seems like they are realizing they are going to have trouble gaining or maintaining their number of customers in the long run with their current offerings and the huge variety of craft beer out there now. Makes me smile a little bit.
  29. meanmutt

    meanmutt Advocate (615) Ohio Feb 6, 2012


    Agreed...Wild Blue was the first beer I ever drain poured.
  30. soughtbygod

    soughtbygod Savant (260) California Apr 27, 2011

    BRILLIANT, now their beer will taste better faster haha
    bozodogbreath and Omer4176 like this.
  31. im surprised Cigar City hasnt messed around with beechwood yet.
    Duff27 likes this.
  32. Schlenkerla, Hofmark, and many many others have....
  33. yea but I can see a CCB Beechwood aged IPA or saison.
    Kopfschuss likes this.
  34. What if the inside of the beechwood barrel were blackened with pitch to prevent any woody flavors from entering the beer?
  35. then its pointless. I was just thinking thats a wood they havent tinkered with yet.
  36. MagillaGriller

    MagillaGriller Savant (315) Aug 20, 2012

    Cigar City does not "mess around".... Cheers
    Beerhunter623 likes this.
  37. haha I know. Just a wrong word I guess.
    MagillaGriller likes this.
  38. Bud just uses the chips for a part in the lagering process. Im not sure if beechwood imparts much flavor.
  39. chrispoint

    chrispoint Savant (325) Connecticut Oct 14, 2009

    "While beechwood chips are used in the maturation tank, there is little to no flavor contribution from the wood, mainly because they are boiled in sodium bicarbonate [baking soda] for seven hours for the very purpose of removing any flavor from the wood. The maturation tanks that Anheuser-Busch uses are horizontal and, as such, flocculation of the yeast occurs much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with the idea being that the chips give the yeast more surface area to rest on." Source is Wikipedia. I've also read something similar in The Oxford Companion to Beer. Cheers, twerps.
    sirtomtom likes this.
  40. When used to dry-smoke the malt for Schlenkerla's beers, it tastes like the best beverage in the universe.
    jesskidden, Spider889 and afrokaze like this.

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