I have a bunch of family members and friends whom I've been trying to convert for a few years now. It seems to me that people either love craft beer, or hate craft beer, why is this? I hated beer before I discovered craft, and It made me realize why I hated beer, it was simply because all the beers I was exposed to were the standard brands and I was just merely putting up with the lack of flavor until somebody handed me a at a Phish show.. The rest is history.. It just makes me laugh when I hand a craft beer to a fellow so called "beer lover" and they hate on it. I always have to hear the typical "ohh he's got that fancy beer" or "I don't know how you can drink that shit" comments from the peanut gallery, I guess to each his own, but how can a heavy beer drinker not want to consume a far superior product than the over-hyped, under-flavored, mass produced elixir that they try to pass off as beer? Anybody else out there dealing with "Craft Hate" We Beer snobs gotta stick together!!