I truly hate AB, Miller, Coors etc as much as everyone else, but I don't see an issue here. The consumer has to be smarter than the corporation and figure out what exactly it is that they are buying. A corporation like AB will use any tactic it can to take advantage of the consumer. You can't stop the machine. Plus in the end we all have one common goal, and that is to drink good beer. I prefer to support local, but I'll drink anything if it's good. It sucks to say, but here in America most people believe wealth and power are the most important things. AB, Miller, Coors have money, lots of it. They will do things we don't want them to do. The corporations themselves don't care, and neither do 90% of consumers out there that are clueless. I like the idea of this "getting the truth" out there, but let's face it, most people don't care. I can only do my part and share the word about good craft beer and home brew to uninformed people. Because lets not forget, any of use can brew our own beer! It's easy!