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Dark Horse Brewing Co. says "no thanks" to Nickelback endorsement deal

Discussion in 'Beer News' started by Todd, Jun 27, 2012.

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  1. Todd

    Todd Founder (1,440) Colorado Aug 23, 1996 Staff Member

    Basically, the Huffington Post reports (06/27/2012) that according to Dark Horse Brewing Co. they were approached by a Nickelback producer in 2010 who pitched them on a music video idea that would feature a Dark Horse beer delivery truck at a frat party with kids holding their beer. Dark Horse said "no thanks."

    Read the full-story from the Huffington Post.

    The quotes from Aaron Morse at Dark Horse are classic ... and never get old.
  2. DrAwkward82

    DrAwkward82 Savant (305) California Apr 16, 2005

    There aren't enough "Likes" in the world for this post.
  3. I just...I can't stop laughing at this. He is right, though, why couldn't it have been Slayer...that would be siiiiiiiick. Cheers to them for not being sellouts.
    larryi86 and Beerontwowheels like this.
  4. This makes me like Dark Horse even more, those quotes are pure gold.
  5. Rempo

    Rempo Initiate (0) Indiana Jan 18, 2010

    Thought they were crazy enough to make them ANOTHER offer, but then saw that this was old news.
    lurchingbeast likes this.
  6. MaxSpang

    MaxSpang Advocate (515) Ohio Jan 28, 2011

    It's moments like this that helps restore my faith in humanity.
    Lantern, Gushue3 and jaredwilliams like this.
  7. Todd

    Todd Founder (1,440) Colorado Aug 23, 1996 Staff Member

    Stuff like this never gets old ...;)
    Lantern likes this.
  8. Rempo

    Rempo Initiate (0) Indiana Jan 18, 2010

    All I remember is that they made fun of Dark Horse in the video, but hardly anyone would have understood the 'joke'.
  9. Dark Horse should totally brew a Slayer Shwartbier.
    Grohnke likes this.
  10. TomTwanks

    TomTwanks Initiate (0) Ohio Apr 5, 2011

    The lead singer makes me wanna physically abuse an infant. MISERABLE
    Lantern and jaredwilliams like this.
  11. ebby82

    ebby82 Savant (270) Virginia Nov 23, 2005

    They make great beer and have great taste; its wonderful. I assume people don't drink craft beer at frat parties either, although they probably listen to ear bleed music like Nickleback.
  12. JacobBrennen

    JacobBrennen Initiate (15) Jun 27, 2012

    Maybe they should approach Genesee and endorse Cream Ale. Nickleback and Cream seem to give people that same strange funny look on their face~!
  13. Wow this is awesome. I love reading this articles that happen all the time with this band. People at frat parties really don't drink good beer. They drink to get hammered not enjoy a beer.
  14. smutty33

    smutty33 Advocate (650) Connecticut Jun 12, 2009

    Kudos to Dark Horse !

    Can't stomach Nickelback.:eek:

    Cheers All......
  15. Mebuzzard

    Mebuzzard Poobah (1,005) Colorado May 19, 2005

    Kinda funny. I can't name one Nickelback song, but DH lost a customer (or 4. How many are in that band?). It's one thing to decline. DH response is 1) awesome 2) reinforces the craft beer elitist stigma. A response like, "we don't want our beer associated with frat parties and binge drinking. Please drink responsibly" would've served better.
  16. BB1313

    BB1313 Champion (770) Ohio Jul 16, 2009

    I remember a couple years ago when Dark Horse asked us on BA what we thought of the idea.. haha c'mon Nickelback blows.. Dark Horse definitely made the right choice.. and I agree this story never gets old..
  17. Dark Horse and Portugal have the right idea.

    The important part comes at about 40 seconds in...
  18. 2010 called, it's wants it's beer news back.
  19. say no to the "yarl"

    Bands include:
    Nickleback
    Creed
    3 Doors Down.

    eeeeyeahheeeyeahhheeee - the yarl.
  20. xnicknj

    xnicknj Advocate (730) Pennsylvania May 25, 2009

    i still love everything about this story.
  21. syu3003

    syu3003 Aficionado (205) Michigan May 4, 2011

    Dark horse shot up to my favorite brewery in MI just because of this. A few months back I was talking to their brewers about metal music, I knew those guys were legit! I got tons of respect for DH.
  22. Todd

    Todd Founder (1,440) Colorado Aug 23, 1996 Staff Member

    Your grade school teacher called. She wants you back in school for reading and spelling lessons. ;)
    Never gets old.
    Mothergoose03 and Zaphog like this.
  23. steebo777

    steebo777 Advocate (535) Michigan Jun 30, 2009

    Cooked Mike posted right here on BA about this back in 2010 asking what they should do. Man this is some old 'news', still funny though.
    raymo55 likes this.
  24. Gushue3

    Gushue3 Savant (350) Massachusetts Jun 10, 2010

    I seriously backed Dark Horse before hearing this but now I love this company so much more. Great quotes.
  25. Mavajo

    Mavajo Advocate (550) Georgia Feb 10, 2007

    I'd rather listen to Nickelback than Slayer. But I forgot -- music that sounds like an industrial accident with some angsty dude screaming in the background is cruise-control to cool.

    Plus, Carly Rae Jepsen. She just wants him to call her maybe.
    SammyJaxxxx and mattenglish like this.
  26. Never had heard of this before but mad props to DH. Loved their beer already but I just gained much respect for the guys at DH for this one.
  27. That's an awful description of Slayer (even though they haven't put out a good album in 20 or so years) and there's no excuse to listen to Nickleback!
    Beerandraiderfan likes this.
  28. CellarGimp

    CellarGimp Savant (465) Missouri Sep 14, 2011

    I am far from a Nickleback fan, as in I can't really stand them, but they are actually buddies with the metal gods. Lead singer of NB was devastated when Dimebag got killed on stage. Dime was a friend and mentor to him. One of their songs was a tribute. But, if I was a brewer I would be hoping for Mastodon or Coheed and Cambria to be endorsing my beer. Or maybe Steely Dan.
    biniek13 likes this.
  29. Riseagainstme

    Riseagainstme Zealot (75) Apr 30, 2012

    I love Dark Horse even more now...And how does these two verses come from the same band:


    You're beside me on the seat
    Got your hand between my knees
    And you control how fast we go by just how hard you wanna squeeze
    It's hard to steer when you're breathing in my ear
    But I got both hands on the wheel while you got both hands on my gears
    By now, no doubt that we were heading south
    I guess nobody ever taught her not to speak with a full mouth
    'Cause this was it, like flicking on a switch
    It felt so good I almost drove into the ditch
    I'm screamin'



    And...

    If everyone cared and nobody cried
    If everyone loved and nobody lied
    If everyone shared and swallowed their pride
    Then we'd see the day when nobody died

    And I'm singing

    Amen I, Amen I, I'm alive
    Amen I, Amen I, Amen I, I'm alive

  30. Mavajo

    Mavajo Advocate (550) Georgia Feb 10, 2007

    I don't see the problem.
    alwaysanswerb and mattenglish like this.
  31. CellarGimp

    CellarGimp Savant (465) Missouri Sep 14, 2011

    That's the problem with them. Their lyrics are not clever or nuanced whether singing a blatant sex song or a "beautiful ballad". AC/DC and KISS knew how to write songs about sex that were funny and clever, not soft core porn. Also, their riffs have no rhythm at all, they are all coke-head-speed.
    smutty33 likes this.
  32. where do they make fun of Dark Horse in the video?
    I tried watching to find it, but there isn't a setting below "mute"
    DrAwkward82 likes this.
  33. Rempo

    Rempo Initiate (0) Indiana Jan 18, 2010

    I don't even know the name of the song. I thought they had a brewery with a name making fun of Dark Horse.
  34. If Dark Horse has no problem staying a micro-brewer in the economic sense and not maximize profits while still keeping quality like many much larger quality brewers have done, then it was a "cool" move by them to decline association with a band that is "too commercial".
    If they wanted to become filthy rich while still purveying quality beer, the F'd up on that decision.
    And anybody who would base a beer drinking decision on how "cool" the owners are have definitely drank the "craft"-"micro" kool-aid.
    Viva quality beer and viva capitalism...BOTH can exist simultaneously.....Is Dark Horse the favorite beer of the "Occupy Wall Street" crowd? Seems it might be....hey, good slogan then; "Too ELITE for Wall Street"!!!!!
  35. lurchingbeast

    lurchingbeast Initiate (0) Illinois Feb 19, 2009


    Thanks for playing.
    syu3003 likes this.
  36. Wow...I guess that means i SHOULD drink Dark Horse!!!! That was very helpful in deciding what beer to open my wallet for.
    Please advise on the "cool" bands i should listen to if I want to be a true "Craft-Brew" man.
  37. lurchingbeast

    lurchingbeast Initiate (0) Illinois Feb 19, 2009

    Merely pointing out what the problem was...per your post.
  38. While I loathe Nickelback's music, I don't understand why the tone is so negative from Dark Horse.

    Nickelback seems like good guys, they seem to like good beer, and they support the troops with free shows etc. . . so what if their music sucks, why go public about it at all (unless you're trying to somehow shape your brand with the 'we're too cool for Nickelback' type of junior high cliquism stuff.)

    I understand saying 'no thanks'.

    I don't understand slapping down someone for being a fan of your product and wanting to work with you.

    Just like I understand when a celebrity turns down an autograph request from a fan/kid, but when they do it in a condescending manner, it just seems in poor form.
    lflesh, Zaphog, Mavajo and 3 others like this.
  39. i never posted that...majavo did.
    but i agree with him, at least as it applies to one's decision making on brewskies......oh, no.."brewsky"; is that an uncool term for the true "craft-brew" crowd? i just wanna fit in, is all.
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