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Dark Horse Brewing Co. says "no thanks" to Nickelback endorsement deal

Discussion in 'Beer News' started by Todd, Jun 27, 2012.

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  1. Sooooooooo well stated BandRfan!!!!! TY for the A+ input! Go raiders!
     
  2. lurchingbeast

    lurchingbeast Initiate (0) Illinois Feb 19, 2009

    Ha, my mistake. Exhaustion.

    As for the rest, I don't think anyone is saying certain bands are better for "craft" beer. Most are just saying Nickelback is formulaic, shallow garbage.
     
  3. i was just being sarcastic about "cool bands for craft"...what i find amusing is the "too uncool for us" attitude at the expense of possible huge profit in dealing with otherwise nice fellas who may not exactly be the next Rolling Stones.

    BEER!!!!! let us not morph into French-ified, snotty wine nazis!!!!
     
  4. DrAwkward82

    DrAwkward82 Savant (305) California Apr 16, 2005

    I don't think Dark Horse's problem with Nickelback was that they're "too commercial" (since they mentioned they would enjoy working with Slayer, a huge "commercial" band); it was that they think Nickelback is awful. Sure, DH could have made a truckload of cash on this offer, but it would have been by associating themselves with a entity they feel is sub-par. I don't think many of us here are anti-capitalism but it's admirable these days when individuals limit their compensated endorsements to products they believe in.
     
    teal, mocktm and Bobheed like this.
  5. KingBiscuit

    KingBiscuit Savant (440) Illinois May 30, 2005

    Not quite sure they would have made a truckload of cash here, at least on this offer and not considering possible increased future sales due to product visibility; NB was not going to pay them to include their beer, perhaps the opposite, they might have expected DH to pay them for the product placement. Just sayin'
     
  6. DrAwkward82

    DrAwkward82 Savant (305) California Apr 16, 2005

    Sure, but that kind of product visibility shouldn't be understated, especially considering DH is a tiny shack in rural Michigan, and being featured in a video by an internationally famous music act would certainly be the largest publicity they've ever received. Whether they would choose to translate that into increased production and increased sales is anybody's guess, but the opportunity would definitely be there.
     
  7. yamar68

    yamar68 Initiate (0) Minnesota Apr 1, 2011

  8. Etan

    Etan Advocate (745) Wisconsin Jul 11, 2011

    I remember reading about this on Dark Horse's (hilarious) blog.
     
  9. mocktm

    mocktm Savant (365) Virginia Jan 3, 2011

    In short, the world would be much better off if Canada ceased all musical ventures of any kind.
     
  10. fortsambo

    fortsambo Savant (250) Colorado Feb 14, 2011

    Pickle>>>>Nickleback
     
  11. Riseagainstme

    Riseagainstme Zealot (75) Apr 30, 2012

    Still better than rap
     
  12. Todd

    Todd Founder (1,440) Colorado Aug 23, 1996 Staff Member

    Two entirely different scenarios. In your case that clip had been posted numerous times in the last 2 years too. In this case, only once and it didn't receive much attention. Huffington Post and other sources didn't cover the clip either. Also, this one never gets old.

    Thanks for playing though. ;)
     
  13. I always thought they were complete morons for passing up this opportunity. On the other hand, since the beer was being used for a frat party scene (something people associate underage/irresponsible drinking) I probably wouldn't want my brand as the center-point. BMC can hold on to that image.

    Huffingtonpost publishing a 2 year old blog post is idiotic. No wonder why so many people don't give that place any credit.

    da fawk?
     
    yamar68 and Beerandraiderfan like this.
  14. MaxSpang

    MaxSpang Advocate (515) Ohio Jan 28, 2011

    False.
     
  15. New Pornographers mutha funker!
     
  16. Rush > you.
     
    smutty33 likes this.
  17. mocktm

    mocktm Savant (365) Virginia Jan 3, 2011

    Yeah, there's also Neil Young and The Band, but what have they done lately? Nickelback and Justin Beaver? They're doing well...
     
  18. Todd

    Todd Founder (1,440) Colorado Aug 23, 1996 Staff Member

    Seems like many can't stay focused on the topic, so let's move on.
     
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