Just read an interesting piece by Ben and Malia, owners of The Birch in Norfolk VA. They asked the question "Is beer hype ruining the beer drinking experience?" They quoted a story by Heather Vandenengel which compares the hyping of food to the same thing that seems to be happening with Craft beer (check out the Bells Hopslam forum) To put it directly, how many times have you had a beer hyped up to you that you couldn't wait to try, only to have the beer be a real let down to your palate, and perhaps even ruining your experience? One that stands out in my mind was 2011 Friek. I was dying to try it, having some friends tell me it was over the top, only to say "ehh" when I had it on tap. Not that it was a bad beer in any way, it was that I was expecting so much more and did not get it, basically ruining my evening when there were so many other great beers that night on tap I could have enjoyed.