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Do you like the SBS Squires Spice trail adverts?

Discussion in 'Australia & New Zealand' started by sinkas, Aug 10, 2012.

  1. sinkas

    sinkas Aficionado (245) Australia Jul 9, 2008

    Even though I find the host a really creepy,
    I quite like the lengths JS are going to to try and steer people toward serving beer by style and for a reason with dishes,
  2. danieelol

    danieelol Advocate (585) Australia Jun 15, 2010

    never seen these but sounds like it's aimed at hipsters who will buy obscure glassware to drink terrible beer
  3. works for me - and also the really large billboards with Squires being advertised.

    Good to see one of the big boys promoting it's craft arm....

    would also have to challenge the word terrible above - 'variable' would be better imho...
  4. sirob

    sirob Aficionado (180) Australia May 30, 2007

    I'd be +1 for terrible
  5. It depends on which beer you're talking about. Some are variable but golden ale has been consistently terrible for at least half a decade.
  6. Lukie

    Lukie Savant (435) Australia Jun 16, 2007

    "craft" is an ambiguous term it seems.
  7. I for one absolutely appauld Squires and Kirin for putting the resources in behind this campaign.