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Founders Reds Rye?

Discussion in 'Beer Talk' started by APBT91, Jan 28, 2014.

  1. APBT91

    APBT91 Savant (325) North Carolina Apr 12, 2013

    I'm sure many of you have already noticed, but, I just saw that Reds Rye is no longer Reds Rye PA and is now Reds Rye IPA. Does any one know if they changed the recipe? Or, did they just change the label? maybe they see it more as an IPA than PA even though its labeled as Rye Beer on BA. I loved it last year but have not had it this year, I hope that if they did change the recipe it was for the better.
  2. Danny1217

    Danny1217 Advocate (645) Florida Jul 15, 2011

    I thought it was always supposed to sort of be an ipa, but they just liked the way rye pa rhymes with ipa
    sajaffe1, Cubatobaco and VncentLIFE like this.
  3. I think it's just a name change, from Founders:

    "Red’s Rye IPA

    Perhaps you’ve been confused about how to categorize Red’s Rye into a beer style. The name could lead you to believe that it’s a pale ale or a rye beer or an amber. To clear things up, we are changing the official name of the beer from Red’s Rye PA to Red’s Rye IPA. Red’s Rye IPA is first and foremost an American IPA. We hope this name change will help people understand that.

    Note: Red’s Rye IPA will remain available on draft year-round but bottles will be moving to our seasonal lineup in 2014 rather than our specialty lineup, which is where we plugged them in this year."
  4. Kanger

    Kanger Savant (370) New York Sep 3, 2013

    I always considered it a Rye IPA. Delicious stuff!
    Ozzylizard likes this.
  5. I always figured they meant for it to be an IPA since Rye PA is just a play on IPA. I guess they felt like it was necessary to clarify what style they mean for it to be.
  6. APBT91

    APBT91 Savant (325) North Carolina Apr 12, 2013

    Awesome, I had just seen it and it made me curious. thanks for clearing it up, I'm happy the recipe didn't change it was great last year!
  7. Monstro

    Monstro Savant (305) New Jersey Dec 5, 2009

    They definitely did not change the recipe. The Rye PA play on words didn't really carry over well to the consumer. They thought is was a rye beer, pale ale, or red rye ale, when in fact it is a Rye IPA. I believe at 70 ibu's it's the hoppiest year round beer they make. I really hope they decide to can this beer!
    Cubatobaco and TonyJ815 like this.
  8. TonyJ815

    TonyJ815 Savant (455) Florida Apr 3, 2013

    I've yet to have this one. Seen it, but never gone for it. I have a buddy in IA and it's one of his all time favorites. Heard nothing but great things about it, so I'm gonna have to snag a pack when the next batch is bottled.
    Ozzylizard likes this.
  9. APBT91

    APBT91 Savant (325) North Carolina Apr 12, 2013

    I always thought it was a pale ale brewed with rye, I guess it was just over my head but now that its been mentioned, Rye PA sounds just like IPA;). I really hope they can it as well!
  10. mj81

    mj81 Advocate (545) New Jersey Sep 11, 2013

    I like how the pack size went down while the price point went up. Definitely staying away this year at $15 a 4 ok. :eek:
  11. They can fiddle with the name all they want, but nothing will get me to buy their stale product near me - which is a shame, 'cuz I like this beer when reasonably fresh.
  12. BEERschlitz

    BEERschlitz Savant (400) Michigan Oct 13, 2013

    10.50/4 pk in MI and I still don't buy it. Even though it's one of my all time favorites as well. I do go get growler fills at the brewery for 10 however.
  13. teledeluxe

    teledeluxe Savant (390) Illinois Nov 21, 2013

    I think their switch to a 4-pack (and price change) is really hurting the sale of this beer. It used to be my go-to at $8.99/6-pack. I'm still seeing batches from August at several reputable beer stores. While it has hops to spare when fresh, I still won't be purchasing any 5-month+ old IPAs any time soon.

    I know of one not-so-reputable store than still has some 6-packs that are a year and a half old.
  14. Monstro

    Monstro Savant (305) New Jersey Dec 5, 2009

    I would let the brewery know. They had old product picked up by me, and replaced with 2 week old product!
  15. Favorite rye beer! However, there is good discussion on "death of IPA" forum that goes hand in hand with this.
    Ozzylizard likes this.
  16. teledeluxe

    teledeluxe Savant (390) Illinois Nov 21, 2013

    Any idea what the approved "shelf-life" is according to Founders?
  17. Wylde

    Wylde Aficionado (210) Ohio Oct 9, 2008

    There was a year and a half old 6 pack sitting on the shelf at a store here recently...made me sad to see. Then it dissappeared...Im hoping someone didn't buy it
    APBT91 likes this.
  18. dsmil

    dsmil Aficionado (110) Maryland Oct 31, 2009

  19. This beer is still fantastic even when not fresh--it's just different. But fresh it is otherworldly. Well worth $2.75/bottle in my opinion. To me, the real test is what other beers can you get for cheaper that are comparable? There aren't very many beers with the intoxicating blend of hops and rye that Red's contains.

    Still cheaper than 90% of things that come in bomber and 750 formats.

    Also, the days of $9 six-packs for anything worth buying are soon going to go the way of the Dodo. Prices, as a general rule, will always rise and continue to do so barring a recession/depression.
    drtth and APBT91 like this.
  20. teledeluxe

    teledeluxe Savant (390) Illinois Nov 21, 2013

    True, but it will still remain more expensive relative to other brews in the same market. In that case it will still be a much harder sell than it was. And I'm a fan of the beer.

    For reference, Red's Rye is priced the same as Backwoods Bastard ($12.99) rather than Breakfast Stout ($10.99) -- at least in most of Chicago it is. You're right that there aren't many Rye IPA offerings out there, but for the same price (or less) I can find a 6-pack of a lot of other well-crafted 70 IBU IPAs I'd want (e.g. Union Jack, Racer 5, even Sculpin is cheaper per bottle).
  21. This is true, but if I'm wanting a rye beer like Red's, I'm not looking to pick up Union Jack, Racer 5 or Sculpin. Those beers don't have the rye characteristics that Red's does.

    I made a similar point on a Red's Rye thread from a few months ago--I think part of the pricing is Founders recognizing that Red's sits in a unique place in the market. Low competition allows for higher pricing due to higher demand (relative to other options).

    Now if some other brewers start releasing big, juicy, hoptastic and spicy rye beers like Red's and pricing them cheaper, maybe Founders will have to rethink its strategy. And heck, they might find that people's distaste for the per-unit price increase outweighs their desire for that type of beer, but I'm not one of those people.

    Two other things:

    1) Around here, Red's is definitely in the FBS bracket. I usually see it for $11. Of course, the Backwoods Bastard packs don't sit around long enough for me to know what they are priced at. But per Founders, aren't all three of those supposed to be on the same SKU?

    2) Sculpin doesn't distribute to Kansas or Missouri, but when I've seen it for sale online, it's been $15/sixer, which translates to $10/four-pack. Not a whole lot cheaper than the $11 price point for the Founders seasonals.
    WallyHop likes this.
  22. Harnkus

    Harnkus Savant (360) New York Oct 31, 2013

    From 12.99 a six to 14.99 a four. FU Founders and your sob supporting story.

    I'll take Otter Creek Kind Ryed every time.
  23. mj81

    mj81 Advocate (545) New Jersey Sep 11, 2013

    This. I can pick up a sixer for $9. Freaking reds was priced $2-4 higher than fbs, backwoods, imp stout and harvest ale. Plus IMO ,it's not as good as any of them either (granted I know they are different kind of beers).
  24. The new Red's that's been showing up is labeled as Rye IPA and on the same SKU as Breakfast Stout. The old Rye PA from last year was on the same SKU as IS, Backwoods Bastard, etc.
  25. cbcrunch

    cbcrunch Advocate (535) Wyoming Jan 21, 2012

    Wish we could get it out here.............really like it.
  26. If Red's is priced that much higher than those other beers, then you need to ask you retail store what's up. I guarantee that Founders isn't pricing it that way.

    I looked back at an old thread about Red's Rye pricing and according to some posters who seem to be in the know, it *should* be at the same price point as Double Trouble, Backwoods, Imperial Stout, Rubaeus and Curmudgeon.

    I'd love to try some $9/sixer Kind Ryed, but alas, they only distribute to 18 states, none of which is Missouri or Kansas. It also looks to be new this past fall--it will be interesting to see if the price point remains that low if it gains widespread popularity. Red's used to be $10/sixer until very recently...

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