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Goose Island - 765ml Matilda / Sophie

Discussion in 'Beer Talk' started by sherm1016, Nov 2, 2012.

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  1. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    Label approvals for Sophie and Matilda on Beer News:

    [​IMG]

    [​IMG]

    I had heard 750ml bottles previously. Not that the 15ml makes a difference, but does anyone know the reasoning or significance behind a 765ml bottle?

    EDIT: Apologies for misspelling Sofie.
     
  2. DevilsCups

    DevilsCups Savant (330) New York Mar 3, 2010

    Probably wine related. More "aesthetically upscale" and similar.
     
  3. fmccormi

    fmccormi Champion (760) New York Oct 24, 2010

    Some kinda cork-and-cage version? Maybe they're moving to 12oz 4-packs and C&C packages for these two.
     
  4. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    I think it is well documented that they are moving to C&C for the likes for Matilda, Sofie, and their other Belgian style offereings. I'm more interested in understanding the 765ml bottle size.

    Agree that it is probably wine related, although, per WikiPedia (which we all know is right all the time ;)), 765ml is not a standard wine bottle size. http://en.wikipedia.org/wiki/Wine_bottle
     
    fmccormi likes this.
  5. Those have to be custom bottles.
     
  6. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    Agreed. I'd love to see a picture of them. I have to believe that the Bud marketing machine is behind the unique size, and I'm sure they believe that different sells (which I'm guessing it true).
     
    DonDirkA likes this.
  7. They have 12oz 4 packs already, in addition to the 22ozers.

    Weird...
     
  8. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    I'm pretty sure these will be replacing the 22oz/650ml bottles.
     
  9. JulianC

    JulianC Savant (345) Illinois Mar 9, 2012

    Interesting. The 22s will likely be obsoleted over these. The labels are now more sophisticated than before. And the bottle size along with C&C will certainly stand out on the shelf and make the beer appear even more prestigious. You have to remember now with InBEV, we're dealing with the masters of marketing.

    Hey, I'll bite :)
     
  10. fmccormi

    fmccormi Champion (760) New York Oct 24, 2010

    Well, my first thought went back to that whole area code gimmick, but after looking into it I don't see a lot of rhyme or reason for that line of speculation:

    [​IMG]

    Unless they're reaaaaally going after the Purdue student body.
     
    zieglemt, pschul4 and Bluecane like this.
  11. Do we actually know they are cork and cages? They still could be capped - particularly if they are already using a customized bottle to grab attention... C&C's have become so common that I'm not sure they really make a beer look "special" anymore.
     
  12. pmoney

    pmoney Advocate (600) Colorado Apr 15, 2011

    I wonder if the three sisters will switch to this format.
     
  13. mjohnson17

    mjohnson17 Advocate (585) Illinois Apr 29, 2012

    Probably to stand out on shelves. How many other beers do you know that come in 765ml bottles?

    I equate this to what Dogfish Head did 10 or so years ago when they released Midas Touch in 750ml format. At that time most domestic beers came in 12oz.
     
  14. Bluecane

    Bluecane Initiate (0) New York Dec 30, 2011

    Aren't there some states who don't allow bottles > 750ml?
     
  15. crusian

    crusian Advocate (620) Oregon May 14, 2010

    why would they go up in size then? I assume then that a huge price increase is coming.
    I would think they would go down to 500ml or something.
     
  16. fmccormi

    fmccormi Champion (760) New York Oct 24, 2010

    I guess the follow-up question would be whether or not GI distributes to those states. But, I can't speak to either of those, to be honest.
     
  17. pepsican

    pepsican Savant (315) Iowa Nov 5, 2007

    It will be interesting to see but I don't understand why anyone would buy this over a 4 pack considering the price per ounce goes way up for the same beer. I can't imagine these will be cheaper than the bombers they have now either. Here's hoping they don't give up the four packs.
     
  18. crusian

    crusian Advocate (620) Oregon May 14, 2010

    fmccormi likes this.
  19. They will probably have production cost of the change from 650 to 765 go up by about 10-15% and they will make up for it with a 50% increase in price
     
  20. Hanzo

    Hanzo Champion (955) Virginia Feb 27, 2012

    If they want to stand out they need to wax tip these suckers.
     
  21. They need to be careful about entering dangerous price territory though. Much of the appeal of Sofie/Matilda is the fairly reasonable prices. If it exceeds the $10 for a large bottle price point, then most people would just happily switch to Orval for less money.
     
  22. fmccormi

    fmccormi Champion (760) New York Oct 24, 2010

    Yeah, I noticed that in a google search. There are a ton of other shapes for 765ml containers I've found, though. I have no idea how much different this might / might not look.
     
  23. I think these bottles are going to go from $7-9 for a capped 650ml to $10-13 for a C&C 765ml. These beers are going to be used to try and hook some wine drinkers on beer. they will present the beer differently and up the price so it does seem to be cheap. on a side note, the most recent bottling of sofie i had (don't remember the exact bottling date but it was a 650ml from some time in the first half of 2012) was no where near as good as the 2011s i had been drinking earlier this year, my brother felt the same way
     
  24. fmccormi

    fmccormi Champion (760) New York Oct 24, 2010

    Or, some other good alternatives. If you're specifically seeking brett then that's one thing, but Brooklyn Local 1 and Sorachi Ace usually go for about $9/ bottle, in my experience. If you're looking for a nice beer to share in a somewhat more elegant presentation, jumping $1/ bottle to go from 650ml to 750ml is not unreasonable, especially for the quality of those two beers. (Which, to be fair, only come in that packaging format, to my chagrin.)

    I just want more good, (somewhat) lower-ABV brett beers. I think Green Flash did something fantastic with Rayon Vert, especially when you consider the contents, packaging, and price all at once. Fantastic value.
     
  25. I'm mostly just comparing apples to apples. Orval is the gold standard for a Belgian Pale w/ Brett, so Matilda becomes a mighty tough sell if it costs more than Orval. Rayon Vert is awesome, but it's extremely under the radar. I wouldn't see most Matilda drinkers jumping to Rayon Vert the way I could see them jumping to Orval.
     
    fmccormi and BleepBloopBlap like this.
  26. a74gent

    a74gent Savant (395) Massachusetts Mar 16, 2010

    I'm not sure it is as simple as "Different sells".....at the risk of being argumentative on BA (oh my), I would posit that size matters!
     
  27. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    I have trouble believing 15ml matters. I do however believe that the 765ml bottle must be more expensive than a 750ml bottle in some way (bottle cost, new/different bottling line, something) given it is not industry standard for beer or wine (as best I can tell). So there has to be some value to GI / ABI to using a different size bottle. I'm speculating that it's not the 15ml. Maybe it will be the same shape as a normal 750ml (the Stoudt's above appears to be), but then it would be even stranger IMO.

    Also, as for "different sells": see Bud Light Platinum. It is selling extremely well (much to the chagrin of most here on BA), and I'm guessing the fancy blue bottle is part of the reason why.
     
  28. On a semi-related note, I've seen the 22oz Sofie, Matilda, and Sophie going up from a great value at 8-9 bucks, to 12-13...for no apparent reason...why would I spend 13 bucks for a 22oz of Pere Jacques (which I LOVE) or Matilda (love it also) when I can spend 12 bucks for 4-12oz? Hope these beers dont get prohibitively expensive?
     
  29. Why 765 ml? A mistake by the bottle maker and a discount to GI?
     
  30. Double chagrin Fridays here on BA. :D
     
    Kopfschuss, sherm1016 and franklinn like this.
  31. The bottle will look different than everything else on the shelf. On its own it might be subtle, but when placed on a shelf next to the standard sized 750ml, it will stick out.
     
  32. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    That very well might be the case. Time will tell I suppose. But it leads to another question: will other breweries follow so as not to be left behind.
     
  33. Yes and no. To some extent many breweries already do angle for packaging that sticks out - be it bottle type, labels, etc. On the other hand, using customized bottles or special rarer bottles are very expensive. Most craft brewers are still small enough that they already have problems getting their prices down, so spending even more money on packaging doesn't make a lot of sense for them.
     
  34. a74gent

    a74gent Savant (395) Massachusetts Mar 16, 2010

    I was just joking my good man, but since you're in a serious mood I'll retort. GI clearly has some reason and I'm guessing it is about changing the price point for some reason. Bud Light Platinum is selling well? Really...not kidding. I don't see it moving much of anywhere either off the shelf or via bottles/pints at the bar. Is there a stat or do others see the BLP moving well too?
     
  35. mdomask

    mdomask Savant (310) Illinois May 27, 2012

    For some reason, bomber prices almost always suck per ounce when compared to 12oz bottles. I haven't bought a 4-pack of GI Belgians in a while, but $12 seems right.

    That means that, at current prices, Matilda is $0.36/oz in bomber vs. $0.25/oz in 4-pack bottles.

    I just don't get bomber pricing :(
     
  36. mdomask

    mdomask Savant (310) Illinois May 27, 2012

    http://www.reuters.com/article/2012/10/31/us-abinbev-earnings-idUSBRE89U0AY20121031
     
  37. Wow. My store has them for $8.99 for a 22oz, or $8.99 for a 4 pack
     
    cestlavie likes this.
  38. sherm1016

    sherm1016 Savant (385) Wisconsin Aug 10, 2009

    http://beerpulse.com/2012/10/a-b-in...ily-up-bud-down-shock-top-and-stella-surging/

     
  39. a74gent

    a74gent Savant (395) Massachusetts Mar 16, 2010

  40. mjohnson17

    mjohnson17 Advocate (585) Illinois Apr 29, 2012

    buy buy buy
     
    fmccormi likes this.
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