1. The wait is over! Download the BeerAdvocate app on iTunes or Google Play now.
  2. Get 12 issues / year of BeerAdvocate magazine for only $9.99!

IPA or IPB? You choose the next beer!

Discussion in 'Australia & New Zealand' started by HopFace, Mar 20, 2012.

  1. HopFace

    HopFace Savant (350) Pennsylvania Feb 29, 2012

    A friend referred me to Boundary Brewery's new experiment - http://brb.co.nz/

    You take a small test, then send you 2 beers, you drink them, and then tell them which you like better.

    I think it's an awesome idea. I just got my 2 beers in the mail. I'll be voting tonight.

    I've had most of their range of beers. They are ok. I don't really have high hopes for either of these beers but I think the idea behind it is awesome.
  2. mountsnow1010

    mountsnow1010 Savant (355) Vermont Jan 23, 2009

    Derp. Someone forgot to read that this is in New Zealand.
  3. Point taken
  4. HopFace

    HopFace Savant (350) Pennsylvania Feb 29, 2012

    Yea, it's not BS and yes it is in New Zealand. I also read that the same company gave out $5 bills as a previous marketing campaign.
  5. Yeah i checked it out, quite interesting way of promoting
  6. mountsnow1010

    mountsnow1010 Savant (355) Vermont Jan 23, 2009

    Sorry- reread that and realize I came off a bit dickish. Not my intention! :)
  7. Its all good it was written in beertalk so i figured it was american. But i should have checked before
  8. HopFace

    HopFace Savant (350) Pennsylvania Feb 29, 2012

    well the verdict is that they both suck. It's free beer but not good beer.

Share This Page