Craft brewers aren't in business to break even. They aren't a charity. Making money by selling a product that people are willing to buy at a higher price isn't a crime. It's called capitalism. A 32oz Sucks for $6-$7 is still a good deal and 9.99 for a sixer was a STEAL. Whining about a price increase is pointless. Saying you will buy less Sucks is meaningless. Sucks will not be a shelf turd.