Many of the best beers out there are only available seasonally. Why is that? Does Troegs make more money by only releasing nugget nectar in the winter? Does Kern River make more by only releasing citra from time to time? You'd think when you brewed up a beer that was as highly rated/anticipated as these two, you'd start making a lot more... I'm not sure I buy that making the beer regularly hurts sales. Heady Topper gets cranked out week after week, all year round and it's number 1 on the list and it does not linger on shelves anywhere!