I'll start asking around about this muscling. Regarding those middle-ground bars - these establishments have a business model and it does not necessarily focus on craft beer drinkers. As far as "converting" someone to craft, my favorite beer in college was Old Mil (1984). Not much craft around then, but I did not change over night and neither would someone who visited a middle ground bar. All of those places have something that is not BMC. If that convert is moving in the craft beer direction they will find the beers they like, but it will not happen overnight, because change takes time and as I think we agree, not all bars carry a wide range of craft beer.