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New Belgium Brewing Adds Michigan Distribution in 2012

Discussion in 'Great Lakes' started by Todd, Mar 12, 2012.

  1. Todd

    Todd Founder (1,685) Colorado Aug 23, 1996 Staff Member Verified

    Fort Collins Brewer Goes With a Network of 22 Distributors

    FORT COLLINS, CO March 12, 2012 – New Belgium Brewing is pleased to announce that it will open the state of Michigan for distribution in late August, 2012. This will bring New Belgium’s distribution footprint to 29 states and the District of Columbia. The Fort Collins maker of Fat Tire has inked deals with 22 Michigan distributors to carry its beer.

    “We’re incredibly excited to start shipping beer to Michigan,” said New Belgium spokesman, Bryan Simpson. “It’s a craft savvy state with a strong tradition of producing creative and innovative beers. We look forward to joining that community and helping to grow the fan base for craft beer.”
    New Belgium will roll out 22-oz bottles initially with draft and 12-oz to follow. Collaborative plans with Michigan brewers are in development. New Belgium’s wholesaler network in MI will be as follows:
    • Anderson Distributing Co.–Coors
    • Atlas Distributing-AB
    • Bud Distributing-AB
    • Earl Smith Distributing-AB
    • Fabiano Brothers-AB
    • Floral City Beverage-AB
    • Four Seasons Beer Distributors – AB, Miller,Coors
    • Great Lakes Distributing Co. –AB
    • Griffin Beverage- AB
    • H. Cox & Son-AB, Coors
    • Hubert Distributing-AB
    • Huron Distributing-AB
    • Ludington Beverage –AB
    • Main Beverage-AB
    • Marchetti Distributing –AB, Miller
    • Mervenne Beverage –AB
    • O & W-Miller
    • Peterlin Distributing- AB
    • Peteprin Distributing-AB
    • Pike Distributing- AB
    • Tyler Sales Co-AB
    • Westside Distributing Co.-AB
    About New Belgium Brewing Company New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Shift Pale Lager, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.