“Though I can't help but feel as though the addition of caramell malts and a 6% abv should make for a rather boring beer without the addition of a marked and refreshing bitterness to signal that this is something apart from the regular Budweiser.” I am guessing that you have never had a Yuengling Lager or a Shiner Bock? The basic marketing points of these two beers are: · They look (appear) differently than a ‘regular’ AAL · The sweetish, caramel flavor provides a bit of flavor (albeit a subtle flavor). This is a distinguishing feature from a ‘regular’ AAL · The very small amount of ‘additional’ hopping is not truly distinguishing. A beer drinker cannot genuinely distinguish a 10-11 IBU beer from a 15 IBU beer. If you (or anybody) wanted to describe a Yuengling Lager, Shiner Bock, Budweiser Black Crown as “boring” beers I personally would not argue with you. From my perspective the ‘bottom line’ is that there is an established market for “boring” American Amber Adjunct Lagers and it appears that Anheuser-Busch wants their ‘piece of the pie’. Cheers!