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New Glarus WI Belgian Red to be Temporarily Replaced by Serendipity?

Discussion in 'US - Great Lakes' started by yeahnatenelson, Sep 16, 2012.

  1. Ah shit, I already have a few trades setup, but I can never have too much Wisconsin beer. Hit me up when Serendipity comes out or Wet makes it over there.
  2. jegross2

    jegross2 Advocate (715) Illinois Jan 3, 2010

    Wet is MN only and word on street is MN already gobbled it all up!
    NDrummer and ABisonEgo like this.
  3. Tnudish

    Tnudish Initiate (0) Wisconsin Feb 16, 2012

    Label is beautiful, I can't wait to be pourin did shit out like cristal on dem hoes
    zieglemt likes this.
  4. Things have been horrible up here in Ontario for apple farmers as well. We had a bad frost while the apple trees were in blossom. Ontario lost up to 80 percent of it's apple crop, and out of what apples were left to mature, many were misshapen. Since modern consumers demand that every piece of produce look uniform and ideal, these misshapen apples are considered unsuitable for retail. They're only good for selling to processors, which, from what I understand, is less profitable to the farmer.
  5. Here's the label kindly posted on rb by BearcatBrewer.
    copslovebeer likes this.
  6. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    For those too lazy to click on Nate's link above...

    [​IMG]
    sonoma01, MaxSpang and pschul4 like this.
  7. Good call. You can tell that I hadn't had my first cup of coffee when I posted this...
  8. mobius387

    mobius387 Savant (385) Florida Dec 5, 2010

    Question is, will this be a one-off or will the add this to the belgian red and raspberry tart?
  9. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    If I had to speculate, longer term, it would be an addition to Belgian Red and Raspberry Tart. (Near term, it's a replacement for the Belgian Red as already discussed.) That's assuming it is of the same caliber and sees the same level of sales. Maybe they move the 750s into some sort of seasonal rotation.

    Edit: Based on the description I saw posted at Discount Liquor, I'm speculating that Serendipity will be more Sour than the tartness I think of with the Belgian Red and the Raspberry. Then again, if they are hoping to get the same level of sales as Belgian Red, it can't be over the top.
  10. MaxSpang

    MaxSpang Advocate (515) Ohio Jan 28, 2011

    [​IMG]
  11. mychalg9

    mychalg9 Advocate (685) Illinois Apr 8, 2010

    Any chance this is available by tomorrow?
  12. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    Given that it's been bottled in some quantity (at least one bottle anyway judging by the picture), I would say there's a chance, albeit a small one.

    I would guess it will hit the Beer Depot at the brewery first. Deb's been really diligent about announcing new releases via Facebook lately, so keep an eye out for something there.
  13. Forget having the same level of sales, the more sour the more awesome!
  14. I have a question for you folks up in Wisconsin. How difficult is it to find the New Glarus Wisconsin Belgian Red and Raspberry Tart up there? I live all the way down in Kentucky, but one of my colleagues has family in Wisconsin and drives home occasionally. I'd like to ask him to find these for me the next time he makes the trip, but if these beers are rare or difficult to find, I'd rather not send him on a wild goose chase.
  15. Easy to find. Most grocery or liquor stores, at least around the larger cities, should have both of these beers. As you may have seen, though, Belgian Red will soon be replaced by Serendipity for a year-ish. Not sure how this will impact the availability of Belgian Red in the short term, but in the longer term (think a few months), Belgian Red may be gone.
    deadonhisfeet likes this.
  16. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    Deb Carey is a shrewd business woman. I doubt that she would invest significant time and resources on a product that does not meet sales and profitability targets. Maybe on the R&D and Thumbprint lines, but not on their year-round production.
  17. Is this technically a year round production? It seem to be a temporary replacement beer for the time being. And as a shrewd business woman, she's likely aware of the growing sours trend. Case in point, they did just add a dedicated lambic cellar.

    I do not claim to have any idea what demographic actually buys Belgian Red, but I would imagine that they wouldn't see too much drop off between a slightly sour fruit beer and a sweet fruit beer. I'm not sure that the average beer consumer is out there looking to spend $9-10 bucks on a bottle of sweet fruit beer. More likely it's a BA stlye beer connoisseur, who wouldn't be turned off by some actual tartness. But as stated, that's my opinion. I could be way off.

    I still hope it is sour. It would be nice to have options, because those looking for sweetness could always stick to the Raspberry Tart, or the Belgian Red when it makes it return.
  18. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    As a replacement for a year round beer, I was speculating that it would be year round. There's no official announcement, so it's only speculation.

    A trend among BAs for sure. Not sure about the general public. When I think about their forthcoming Lambic Cellar (which was still under tarps outside the Riverside Brewery when I was out there for the Sour Ale release), I envision more Belgian Red, Raspberry Tart, Enigma, Cran-bic, etc., which all have very good sales records. Maybe they'll goose up production of stuff like the recent Sour Ale to the level of the Thumbprint series, but I'm not betting that will be the case.
  19. MarcatGSB

    MarcatGSB Initiate (0) Michigan Jan 8, 2011

    How has the availability of Serendipity been? Is it starting to show up on shelves yet?
  20. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    Not available yet, per NG's Facebook page.
  21. MarcatGSB

    MarcatGSB Initiate (0) Michigan Jan 8, 2011

    Thank you sir! Damn Facebook...
  22. Even the fb post about Serendipity on NG's wall is from somebody else, so NG still hasn't publicly acknowledged that they've brewed and bottled this beer.

    Before somebody replies to this without thinking: yes, I have eyes and can see the pictures of the bottles. I'm just surprised that NG hasn't announced when it will be available.
  23. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    I agree that it's strange that they haven't publicly acknowledged it, but when they do, they will also have to public state that WI Belgian Red will be unavailable for some time. Deb's hinted at that on Facebook, but I don't think she's flat out said it yet. I think that's a bigger deal.

    That aside, Back 40 Bock was on the shelves for a week or more before they announced it on FB today.
    jakethesnake9z9z likes this.
  24. mykey120

    mykey120 Aficionado (140) Wisconsin Aug 13, 2012

    I was in a local bottle shop today and the owner said that his buddy who distributes NG said this should be out in the beginning of November, I hope it comes before then though!
  25. pk18

    pk18 Savant (290) Wisconsin Jun 12, 2012

    That is disappointing news.
  26. Ri0

    Ri0 Champion (925) Wisconsin Jul 1, 2012

    I personally wish they would just keep brewing Enigma. Though, if Serendipity has any resemblance, I could be very happy.
  27. Duff27

    Duff27 Advocate (590) Illinois Feb 10, 2010

    Lady at the NG Beer Depot said "they keep saying two more weeks, two more weeks." This was yesterday when I was there.
  28. I am the one who posted on FB about the lack of cherries for BR, to which Deb gave me a prompt and honest reply (as usual). I posted a question about serendipity with no response to date, highly suspicious! And to the poster who was fortunate enough to take a photo of the bottle, do you have a pic of the side with writing on it!? That may be just enough info about the brew to keep us from speculating on the specifics of this new and highly anticipated beer.
  29. fvernon

    fvernon Savant (370) Wisconsin Mar 1, 2010

    oh man... gonna be in Madison the first week in november; i really hope this is available then!
  30. I am hoping to find this on my way through to Darkness Day
  31. DP34

    DP34 Aficionado (185) Wisconsin Feb 1, 2010

    This one is on the shelf everyone. Zinkes, Wisconsin Dells.
  32. SpdKilz

    SpdKilz Advocate (700) Illinois Jan 8, 2009


    Woot! Going to hopefully grab some next week then :)
  33. Got mine at HyVee in Madison. Excited to crack it open!
  34. Vonerichs

    Vonerichs Savant (480) Illinois Sep 1, 2008

    I can't say what's going on long term, but a friend of mine was just up at New Glarus two weekends ago and I asked him to grab me some of the Belgian Red. He called me from there and said they didn't have any of it, only Raspberry Tart. I found it odd they they didn't have any Belgian Red on premisis.
  35. maximum12

    maximum12 Advocate (735) Minnesota Jan 21, 2008

    By "this one" I assume you mean Serendipity? I hopesss?
  36. Tnudish

    Tnudish Initiate (0) Wisconsin Feb 16, 2012

    ::knocks a bunch of shit off desk in frenzy::
    ::runs to car::
    ::peels out headed for Kenosha::
  37. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    Available at Discount Milwaukee.
  38. Ri0

    Ri0 Champion (925) Wisconsin Jul 1, 2012

    Looking forward to the reviews
  39. Really? The guys I talked to at Discount Waukesha about 30 min ago said they hadn't even heard of Serendipity, let alone when it would hit their store. I wonder if they really didn't know, or if they were lying for some reason?
  40. sherm1016

    sherm1016 Savant (375) Wisconsin Aug 10, 2009

    Really. The New Glarus sales rep had just dropped it off. He was still there chatting it up with the customers.

    I never shop at Discount Waukesha, so I can't comment on those guys.

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