New Summit Logo

Discussion in 'Midwest' started by mnstorm99, Feb 21, 2013.

  1. mnstorm99

    mnstorm99 Advocate (535) Minnesota May 11, 2007

    A Perfect Pint recently posted this on their facebook page. I personally am not a fan of it, but maybe it will grow on me.
  2. mjryan

    mjryan Advocate (515) Minnesota Dec 22, 2007

    I don't know, I think it's quite fetching.
    yamar68 likes this.
  3. I like it. it fits the beers they brew.
  4. Nice and clean. I like it.
  5. Sender

    Sender Initiate (0) Minnesota Sep 19, 2010

    They are also releasing a new beer: Meridian Session Ale. It's part of the new Union Series, the first beer featuring the redesigned bottles and packaging.
  6. incutrav

    incutrav Savant (315) Minnesota Jan 16, 2007

    What is the thought behind the 'Union Series'? *Paging Jon Landers!
  7. jera1350

    jera1350 Champion (860) Minnesota Dec 15, 2007

    Looks cool. Simple, clean and nostalgic looking. I like it better than the current one.
  8. Migsro

    Migsro Disciple (50) Minnesota Nov 22, 2012

    Great design, I really like it...It's really simple.
  9. Sender

    Sender Initiate (0) Minnesota Sep 19, 2010

    But, what about the new beer?! Meridian Session Ale, a beer in the new limited release Union Series released April 15, will be the first beer to feature the redesigned bottle and packaging. The Union Series will focus on new raw materials and ingredients appearing on the brewing scene. Availability of these ingredients will dictate the schedule of each new Union Series beer. Additional information on Meridian Session Ale will be released late-March.
  10. incutrav

    incutrav Savant (315) Minnesota Jan 16, 2007

    Just saw that on the website.

    We may see that logo in giant form if 'Summit Field' takes hold in lowertown
    jebsinger likes this.
  11. Seefeldt

    Seefeldt Savant (365) Minnesota May 15, 2008

    Is the whole label undergoing a redesign or just the logo?
  12. MattyG85

    MattyG85 Champion (960) Minnesota Aug 31, 2010 Verified Subscriber

    Not sure I'm liking the new logo, but its cool that they got the naming rights to the Town Ball Tavern instead of a BMC brand.
  13. mnstorm99

    mnstorm99 Advocate (535) Minnesota May 11, 2007

    I think this is awesome. As a homebrewer there seems to be 12 new hops, malt or yeast every year...and I don't often pull the trigger on things I don't know about. Good for Summit to take it a bit head on.
  14. hamham

    hamham Aficionado (195) Minnesota Oct 26, 2011

    i like the logo, but it's going to always bother me how off-centered the SUMMIT is.
  15. incutrav

    incutrav Savant (315) Minnesota Jan 16, 2007

    I noticed that too. Isnt that graphic design 101?
  16. Chaz

    Chaz Champion (880) Minnesota Feb 3, 2002

    Asymmetrical logo placement is the new Trucker Hat! :cool:
  17. Hey everyone, Chip from Summit.

    The Union Series will be a new limited release series that includes beers brewed with up-and-coming ingredients to the beer scene. (More on Meridian's unique ingredients to follow.) As such, it release schedule will be varied. It is not replacing Unchained, it is a new series all of it's own. Unchained 12: 100% Organic Ale is set for release in mid-March, Meridian in mid-April.

    Check out this blog post and feel to reach out to me/us with any questions.

    I'll be shooting some video with head brewer Damian McConn as he brews Meridian Session Ale. Look for that at our YouTube page, FB, Twitter, etc.

    @seefeldt - all packaging, bottle labels, merch, etc will have a rebranded look. It's pretty sharp, I can tell you that. But will take into 2014 to get completely in place.

    Cheers, everyone.

    Chip Walton
    Digital Marketing Coordinator - Summit Brewing Co.
    motorhed and PatrickJamesMulcahy like this.
  18. denali55421

    denali55421 Aficionado (215) Minnesota Dec 30, 2010 Subscriber

    Pretty sharp looking...I like it
  19. To me that just looks like the old logo dumbed down.... I would have stuck with the original, it was a classic.
    smogfood likes this.
  20. GeezLynn

    GeezLynn Advocate (510) Minnesota May 10, 2009

    Agreed. And if I weren't familiar with Summit, I'd wonder what the hell those three golden things are supposed to be.
  21. morimech

    morimech Advocate (740) Minnesota Nov 6, 2006

    Looks cheap.
  22. Ungertaker

    Ungertaker Advocate (515) Minnesota Apr 30, 2010

    The grains look like centipedes with their arms in the air.
    feloniousmonk, GeezLynn and herman77 like this.
  23. Otis32

    Otis32 Aficionado (165) Minnesota Jan 1, 2011

    Tough crowd
  24. jera1350

    jera1350 Champion (860) Minnesota Dec 15, 2007

    Doesn't the "Brewing Co." on the logo give you a small hint as to what it is?
    PatrickJamesMulcahy likes this.
  25. GeezLynn

    GeezLynn Advocate (510) Minnesota May 10, 2009

    Since you asked, while it's obvious to us and most anyone familiar with the old Summit label, I know plenty of people who couldn't even name 3 ingredients in beer (and yet still think well of some of them).

    Anyway, my point is just that I don't like the look of those spikes. Won't affect my Summit consumption in the slightest though.
  26. jera1350

    jera1350 Champion (860) Minnesota Dec 15, 2007

    I hear you. I guess I just like the simplicity of the overall design. Like you said, either way its not going to effect how much of their product I drink. For the layman beer drinker, I can't say, but I would guess Summit has probably done some sort of research on the topic.
  27. mjryan

    mjryan Advocate (515) Minnesota Dec 22, 2007

    Hops are where alcohol comes from and rice makes it taste good, no?
  28. KarlHungus

    KarlHungus Champion (845) Minnesota Feb 19, 2005 Verified

    It looks like a street sign to me so I have no problem with it being off-centered.
  29. I want to call it SUM MIT
  30. Not a fan, sorry. Too design-y.
  31. mjryan

    mjryan Advocate (515) Minnesota Dec 22, 2007

    I felt the same about their old label. Way 90's.
  32. hamham

    hamham Aficionado (195) Minnesota Oct 26, 2011

    thank you summit for centering your lettering.

    mjryan and summitbeer like this.
  33. Good eye, good eye. Cheers!
  34. Philly82785

    Philly82785 Savant (275) Minnesota Dec 17, 2008

    The logo looks more retro. I didn't care for it at first but it is the oldest brewery in the twin cities so it fits.
  35. darky

    darky Savant (270) South Dakota Apr 16, 2010

    I'm on the fence, it does seem a tad dumbed-down.
  36. joelwlcx

    joelwlcx Savant (420) Minnesota Apr 23, 2007

    I prefer the old one; it had more detail.
  37. herman77

    herman77 Advocate (545) Minnesota Jan 24, 2010


    I dig the new logo. Simple, bold and clean.
  38. Cool timeline graphic. Nice.
  39. yamar68

    yamar68 Initiate (0) Minnesota Apr 1, 2011

    I actually like their first logo the best. Would have been kinda cool to see them go retro with it.
  40. BottleCaps80

    BottleCaps80 Advocate (725) Iowa Jan 12, 2013 Verified Subscriber

    Apparently, Summit is possibly changing the labels for Saga too, as this new label was approved. I get they need to get the new Summit logo on their bottles, but the redesign of the Saga graphic is just....not.....good. :(