I'm a Bruins fan and I'm quite fine with this move. As they say in hockey, Sam Adams "lost an edge" with their recent (terrible) commercial of average people in Raleigh, NC who had their "beer" secretly replaced with Samuel Adams Boston Lager. At least Bud Light commercials are sometimes funny. This was 30 seconds of wasted everything. p.s., I love the exitorial note at the end of the article. So true.