Because they are shameless gougers. You know that last year, they announced they were getting a keg of Younger, and to get a taste of it you had to buy a ticket to their event featuring some no name local R&B guy, and it cost $70, right? (And that's just to get in. You still had to buy your beer.) They eventually dropped it to $40 after they couldn't find enough suckers, but that's still totally taking advantage of people. Things like that will engender some bad feelings among local beer geeks. Anyway, if you live in Davis, the thing to do is just make the 80 minute drive to Santa Rosa. Go on a week day, and you won't have to wait long. Last time I got there at 10:45 and was drinking the Younger by 11:15.