The use of an ad hominem description of those who disagree with you hardly furthers your argument. I could just as well say it's naive to think there's some sort of nobility in privately held breweries or that those breweries are less concerned with getting rich and maximizing profits, or that publicly traded breweries have no ethics save the bottom line. To your suggestion that privately held breweries "sometimes sacrifice profit/value for fun/[passion/eccentricity" I could easily counter with the often repeated complaint on these forums about high prices of beers from private breweries. And to your other accusation that publicly traded breweries only care about the "bottom line" I can point to BBC that does many altruistic projects including its seed money program for entrepreneurs and its homebrewing competition to name just two. And, oh by the way, do you sacrifice profit in your job for the sake of the product you provide to your consumers?