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RHG in the USA

Discussion in 'Germany' started by JackHorzempa, Apr 3, 2013.

  1. Read all about it! RHG comes to the USA!

    “Kräftig Lager and Kräftig Light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William K. Busch, president and chief executive officer. “Giving a nod to my German heritage, our products were given a German name and are brewed under the well-respected German beer purity law, Reinheitsgebot.”

    http://beeradvocate.com/community/threads/kräftig-light-launches-new-ad-campaign-focusing-on-german-brewing-process-reinheitsgebot.79887/

    Prost!
     
  2. einhorn

    einhorn Savant (370) California Nov 3, 2005

    Not to dismiss this news, but many brew according to RHG.
     
    digita7693 and steveh like this.
  3. digita7693

    digita7693 Advocate (600) Germany Jan 19, 2010

    Exactly, this is, similarly to Germany nowadays, little more than marketing.
     
  4. Stroh and Hudepohl had a legal conflict back in 1984 over advertising for their Erlanger and Christian Moerlein (respectively) brands, in which both brewers' claimed that their beer was the "first/only" US beer to pass the Reinheitsgebot. (US newspaper not too familiar with the term at the time ;)).

    [​IMG]
     
    Bitterbill likes this.

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