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Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer Releases' started by Todd, Nov 20, 2012.

  1. Todd

    Todd Founder (1,685) Colorado Aug 23, 1996 Staff Member Fest Crew Subscriber Beer Trader

    PORTLAND, OR (NOVEMBER 15TH, 2012) – Call it White Whale Ale.

    Powell's Books and Rogue Ales and Spirits, two unique Oregon businesses, have collaborated to create a beer that's dedicated to everyone with a thirst for books and artisan craft beer: White Whale Ale.

    White Whale Ale is infused with the sea-faring spirit of Moby-Dick. Michael and Emily Powell took pages from a copy of the book and, along with Rogue Brewmaster John Maier, placed them into the brew kettle. Moby-Dick is especially meaningful to Michael Powell, who was inspired to become a bookseller when he found a first edition of the novel in a box of books he'd purchased.

    White Whale Ale was brewed in honor of Powell's Books 41st Anniversary. Powell's Books is the one of the world's great independent and family run bookstores. Its flagship store in downtown Portland, Oregon covers an entire city block and contains more than one million new and used books. It also serves customers worldwide through http://Powells.com.

    White Whale Ale is available at Rogue Hall in the heart of the Portland State University campus and the Rogue Distillery & Public House located in Portland's historic Pearl District, just blocks from Powell's Books on Burnside. Commemorative bottles may also be purchased online at http://www.rogue.com.

    Rogue Ales & Spirits is an artisan varietal brewery and distillery founded in Oregon in 1988, as one of America's first 50 microbreweries. Rogue is available in 50 states and 32 countries, and has won over 900 awards for taste and quality.

    yamar68 likes this.
  2. cryme

    cryme Aficionado (180) Delaware Jun 29, 2011

    This is incredibly stupid.
  3. Rempo

    Rempo Advocate (635) Indiana Jan 18, 2010

    Impressive - they won't even mention any additional details.
  4. Dope

    Dope Advocate (670) Massachusetts Oct 5, 2010

    Can't imagine it's any worse than that voodoo donut maple campfire ale.

  5. CellarGimp

    CellarGimp Advocate (510) Missouri Sep 14, 2011

    So a papery/cardboardy flavor in this beer would not be an off flavor then?
  6. TheMonkfish

    TheMonkfish Initiate (0) Chad Jan 8, 2012

    This sounds outrageous. I have to buy it.

    ZX6Chris and Mavajo like this.
  7. hopsbreath

    hopsbreath Savant (485) Oregon Aug 28, 2009

    If this was April 1st... Since it isn't, I can only assume Rogue just flipped us all the bird. Craft has officially jumped the shark.
    BigBarley, Momar42, ZX6Chris and 8 others like this.
  8. only drinking this if it's made with pages from the 1st ed.
    Hdredfern, Momar42, ZX6Chris and 15 others like this.
  9. bum732

    bum732 Advocate (660) Lesotho Feb 18, 2008

    from hell's heart, i roll my eyes at thee

    THANAT0PSIS Advocate (610) Wisconsin Aug 3, 2010 Beer Trader

    I already wasn't going to purchase this since it's Rogue, but I just had to click this to see if this was a joke. Apparently it is not. I could maybe, MAYBE see this if they use old copies of the book because after a while some of the chemicals in the pages break down and cause a vanilla-like aroma to form. This is what attributes to the "old book smell" that people enjoy so much (http://www.mentalfloss.com/blogs/archives/134136). If these are copies that were published in the last half-century (more likely since I can't imagine making beer by destroying valuable and possibly rare books is an awesome idea), this beer is going to be awful insofar as it will taste like eating a ream of paper. It will probably be awful regardless. As Dope said, there's still about a 99.853% chance that this will be better than Maple Bacon Abomination Ale was (according to every BA's opinion on the beer; I haven't had it myself).
    ZX6Chris, gcamparone and kemoarps like this.
  11. SpeedwayJim

    SpeedwayJim Advocate (745) New York Jun 19, 2009 Beer Trader

  12. fearfactory

    fearfactory Advocate (545) Massachusetts Aug 12, 2012 Subscriber Beer Trader

    Best. Fuck-off. Ever.

    I love it!
    ZX6Chris, Zhiguli, kemoarps and 4 others like this.
  13. Think it will be the same if I just rip out a page from my copy of Moby Dick, crumple it up, and toss it in my glass of beer???

    Waste of a book... and why would you want paper in your beer?
    whendeathsleeps and papat444 like this.
  14. I hope it tastes like Whale! mmm....love me some whale!
    Whale ka-bobs, whale stew, whale waffles, whale chops...
  15. Screw the harpoons, kill it with fire. That sounds horrid
  16. jesskidden

    jesskidden Champion (810) New Jersey Aug 10, 2005 Subscriber

    I prefer to carefully cut out a page, roll it tight around a pencil (for best results, one of Henry's pencils if you got one handy- check 'way back in your kitchen junk drawer), lick the exposed edge, remove pencil and use the page as a straw. I call it an "Ishmael".
    tarawho, frazbri and Rempo like this.
  17. Hanzo

    Hanzo Champion (975) Virginia Feb 27, 2012

    Surely they can't be serious.
  18. "Michael and Emily Powell took pages from a copy of the book and, along with Rogue Brewmaster John Maier, placed them into the brew kettle. Moby-Dick is especially meaningful to Michael Powell, who was inspired to become a bookseller when he found a first edition of the novel in a box of books he'd purchased."

    Alias=Pulp Fiction
  19. lvoutlawjlh

    lvoutlawjlh Savant (370) Nebraska Mar 15, 2012 Beer Trader

    First time hearing about Rogue? Of course they're serious.
    ABisonEgo likes this.
  20. I'm not gonna defend Rogue on this one. This is just... too weird.
  21. And don't call them Shirley.
  22. Circleo12

    Circleo12 Advocate (640) South Carolina Nov 12, 2012 Beer Trader

    I thought it was a silly joke, until I went to the Rogue website and saw it available. Ummmmmmmmmm.....
  23. They are... and don't call me Shirley.
  24. Gannon81

    Gannon81 Aficionado (185) Oregon Jan 5, 2012

    Cool with me...I'd rather drink the book then read it.
  25. theecaleb

    theecaleb Aficionado (170) Alaska Jul 15, 2009

    Next from Rogue, Holy Bible IPA.
  26. nquigley16

    nquigley16 Savant (420) Massachusetts Sep 18, 2012 Subscriber

    So ridiculous, but i think i can't refuse to buy it since i love moby dick.
  27. Where's MordorMongo? Could this be a rare and elusive MOBY DICK MOVE?
    Duff27, Beerontwowheels and FosterJM like this.
  28. jmw

    jmw Savant (450) North Carolina Feb 4, 2009

    I wonder if this would be so unmanageable for folks if it were Brewdog or Dogfish Head that did it.
  29. tacosandbeer

    tacosandbeer Advocate (575) Colorado Sep 24, 2010 Beer Trader

    not worthy.
  30. Now eagerly awaiting for the Rogue and Nike collaboration, ale infused with Michael Jordan's sweat. :D
    ZX6Chris and GardenWaters like this.
  31. Can't wait, this sounds awesome!

    /said no one ever
  32. Well dang, why didn't I think of that! nice.
  33. SHIMP

    SHIMP Aficionado (120) Virginia Nov 16, 2011 Beer Trader

    I want one
  34. I'd like to try it, but I'd probably only make it about a third of the way through, get bored, put it back on the shelf and feel disappointed in myself about it.
    Momar42, LonJandis, tarawho and 6 others like this.
  35. You guys are dumb, moby dicks is themost delicious book I've ever had.
  36. Mavajo

    Mavajo Advocate (580) Georgia Feb 10, 2007

    I hope everyone that drinks this gets ink poisoning.
  37. abecall98

    abecall98 Advocate (585) California Aug 11, 2007 Beer Trader

    Almost as cool as the beard yeast beer. Next on deck is a stout conditioned with yeast infection.
  38. drabmuh

    drabmuh Champion (835) Maryland Feb 7, 2004

    Oh boy what are those clowns from Brewdog up to now...wait a minute...this isn't brewdog at all....
    dfclav likes this.
  39. ...what about the ink?
    Does no one else find that to be somewhat gross.
  40. Duffman929

    Duffman929 Savant (415) Illinois Nov 27, 2010 Beer Trader

    There are some many directions to go with this one.....just....can't....choose.....
    2beerdogs and FosterJM like this.