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Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer Releases' started by Todd, Nov 20, 2012.

  1. mjryan

    mjryan Member

    Location:
    Minnesota
    Really folks? It's an anniversary beer for Powells. They sell books. Moby Dick is significant to the owners. The pages in the kettle is symbolic. It's not going to taste like fucking paper.
    Falcone, BGrider85, JxExM and 3 others like this.
  2. beerborn

    beerborn Member

    Location:
    Georgia
    For the sheer absurdity appreciation of Rogue's "Don't give a fukc doin it anyway" attitude I would try this
  3. aasher

    aasher Member

    Location:
    Indiana
    900 awards for taste and quality? LOL
  4. writerLJBerg

    writerLJBerg Member

    Location:
    Oregon
    Yeah, it's going to be Dead Guy or American Amber Ale repackaged.
    Beerontwowheels likes this.
  5. MileHighShooter

    MileHighShooter Member

    Location:
    Colorado
    IMO this is right up there with Coor's blue mountains. Why make good beer when you can pull stupid marketing ideas instead?
    HipsterBrewfus likes this.
  6. Thickfreakness

    Thickfreakness Member

    Location:
    New York
    Tons of Rogue brews suck anyway... what's one more?
    whendeathsleeps likes this.
  7. InebriatedJoker

    InebriatedJoker Member

    Location:
    Ohio
    Whats next ? A beer with pages from the comic book KISS made with drops of their own blood .
  8. UCLABrewN84

    UCLABrewN84 Member

    Location:
    California
    Better to be brewed with pages from the book rather than actual Moby Dick.
    zencigar likes this.
  9. stupac2

    stupac2 Member

    Location:
    California
    And people say that BMC are the marketing companies that make beer.
  10. Shmeal

    Shmeal Member

    Location:
    Oregon
    This beer will taste like dick.
    hopsbreath, FTowne and LoPo87 like this.
  11. cmmcdonn

    cmmcdonn Member

    Location:
    Virginia
    I've never been one for books. I'll wait for the movie version to come out.
    zencigar likes this.
  12. Reagan1984

    Reagan1984 Member

    Location:
    Massachusetts
    I checked 14 times to make sure it wasn't April 1st. They should have saved this for then. When Marketing exceeds the quality of the product, things like this happen.
  13. Another adjunct..rice paper no doubt
    mintjellie likes this.
  14. Preluderl

    Preluderl Member

    Location:
    Pennsylvania
    Rogue trolling beer geeks everywhere?
  15. Jonada

    Jonada Member

    Location:
    New Jersey
    If it were the Great Gatsby I'd give it a shot, but as is I'll pass.
    writerLJBerg likes this.
  16. NoSignsOfPain

    NoSignsOfPain Member

    Location:
    California
    All they had to do is brew a barleywine, ice distill it, forget about it, and bottle like 12 of them in a few years. Instant White Whale
  17. yamar68

    yamar68 Member

    Location:
    Minnesota
    Haha I gotta say... this is awesome.

    Gimmicky? Yes. But very creative. I'd love to try some Dogfish beer brewed with Emerson.
  18. Keffa

    Keffa Member

    Location:
    Ohio
    Don't give them ideas, what are you doing?
    Etan likes this.
  19. VegasBeerMan

    VegasBeerMan Member

    Location:
    Nevada
    ...makes me wonder what they're planning for the next batch of Shakespeare Stout.

    To be or not to be...

    Not to be...getting any of my money ever again. Unless, of course, they age it in a bourbon barrel.
    Falcone likes this.
  20. 4DAloveofSTOUT

    4DAloveofSTOUT Member

    Location:
    Illinois
    I agree...this is a horrible idea!
  21. mintjellie

    mintjellie Member

    Location:
    Ontario (Canada)
    ISO: Love Gun, infused with the blood of Gene Simmons and Gonoherpasyphilaids.
  22. mintjellie

    mintjellie Member

    Location:
    Ontario (Canada)
    Why do you know this?
  23. BigB415

    BigB415 Member

    Location:
    California
    I thought this thread was going to be someone ripping on Rogue for releasing stupid, disgusting beers and pairing with Portland businesses who shouldn't be associated with craft beer. For the record: I have been to Portland several times and I love Voodoo Doughnut and Powell's Books so I'm not hating on them I just think they don't deserve to be in the craft beer world.
  24. Spider889

    Spider889 Member

    Location:
    Ohio
    I was thinking that this was going to be brewed with wild yeast found on the pages of a first edition or something. While not as whacky as the beard beer, it ultimately sounds more drinkable and enticing.

    However, it's nothing resembling that level of effort. I'm all for letting Rogue brew what they want and for collaborating with local businesses, but hell guys, this purely symbolic gesture would be better used in a batch of homebrew... or a pilot batch for local pubs only. Refusing to mention the style or any beer-related goals in the entire press release tells me the beer itself isn't meant to wow us.

    Edit: they don't even mention a style on their own website store. On the plus side (I guess) it's cheap.
  25. thegoon55

    thegoon55 Member

    Location:
    South Carolina
    Rogue never fails!!!....to shit the bed..
  26. jsboots21

    jsboots21 Member

    Location:
    Tennessee
    Wonder if they used the Kindle version?
    Bluecane likes this.
  27. Preluderl

    Preluderl Member

    Location:
    Pennsylvania
    As long as your target demographic is talking about you (and in this case, you are) then you're doing something right. Rogue is getting exactly what they want with this thread which is a buzz about their product among the people who purchase their products. Hate on them all you want, but that's smart marketing.
    BobSmooth likes this.
  28. Danny1217

    Danny1217 Member

    Location:
    Florida
    Rogue

    Stahp
  29. Jtc2811

    Jtc2811 Member

    1) Rogue is probably in a small way saying "fuck you, I've got yet white whale right here!" To beer geeks.

    2) They have evidently run out of creative ways to make beer low quality and high priced, so have turned to gimmicks instead of brewing experimentation.

    Either way, I roll my eyes at Rogue
  30. benbking

    benbking Member

    Location:
    Massachusetts
    Correction, This beer will taste like Moby's Dick. end of line.
  31. SteelersX

    SteelersX Member

    Location:
    New York
    Would have been better if they did it with a bible and used holy water.

    o_O
    mfnmbvp likes this.
  32. tabascosigned

    tabascosigned Member

    Location:
    Virginia
    I just...........I.............
    .......
    ....
    ..
  33. fehrminator

    fehrminator Member

    Location:
    North Carolina
    Anyone else thinking that maybe the Mayans were right?
    zencigar and luwak like this.
  34. Jeffo

    Jeffo Member

    Location:
    Netherlands
    They should charge $50 a bottle and call it Rare White Whale Ale. I'm sure the attitude here would change real quick ;)
    Rau71 and Preluderl like this.
  35. fehrminator

    fehrminator Member

    Location:
    North Carolina
    But then they'd have to age it on the novel for TWO WHOLE YEARS!
  36. YogiBeer

    YogiBeer Member

    Location:
    Illinois
    Rogue... Please stop bothering people.
    whendeathsleeps, Hatzilla and Duff27 like this.
  37. Ricelikesbeer

    Ricelikesbeer Member

    Location:
    Colorado
    Pubic hair. And it'd be nice to at least hear what the beer will be like a little bit....? Is that out of line? or do we merely have to beer geek out to the mere idea of a beer these days and not worry about what it actually smells/tastes like? Just sayin....

    That being said I'll probably try one. haha
  38. Ricelikesbeer

    Ricelikesbeer Member

    Location:
    Colorado
    Yeah and people would be selling it on ebay for $200. What a joke.
  39. OddNotion

    OddNotion Member

    Location:
    New Jersey
    Ill make sure to not buy this one, like every other rogue beer.
  40. Thads324

    Thads324 Member

    Location:
    Connecticut
    Overpriced and underwhelming? Sign me up!

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