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Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer Releases' started by Todd, Nov 20, 2012.

  1. mjryan

    mjryan Advocate (550) Minnesota Dec 22, 2007

    Really folks? It's an anniversary beer for Powells. They sell books. Moby Dick is significant to the owners. The pages in the kettle is symbolic. It's not going to taste like fucking paper.
    Falcone, BGrider85, JxExM and 3 others like this.
  2. beerborn

    beerborn Savant (345) Georgia Jan 22, 2012

    For the sheer absurdity appreciation of Rogue's "Don't give a fukc doin it anyway" attitude I would try this
  3. aasher

    aasher Poobah (1,270) Indiana Jan 27, 2010 Beer Trader

    900 awards for taste and quality? LOL
  4. Sarlacc83

    Sarlacc83 Advocate (640) Oregon Mar 2, 2008

    Yeah, it's going to be Dead Guy or American Amber Ale repackaged.
    Beerontwowheels likes this.
  5. IMO this is right up there with Coor's blue mountains. Why make good beer when you can pull stupid marketing ideas instead?
    HipsterBrewfus likes this.
  6. Tons of Rogue brews suck anyway... what's one more?
    whendeathsleeps likes this.
  7. InebriatedJoker

    InebriatedJoker Champion (845) Ohio Sep 16, 2010 Beer Trader

    Whats next ? A beer with pages from the comic book KISS made with drops of their own blood .
  8. Better to be brewed with pages from the book rather than actual Moby Dick.
    zencigar likes this.
  9. stupac2

    stupac2 Advocate (565) California Feb 22, 2011

    And people say that BMC are the marketing companies that make beer.
  10. Shmeal

    Shmeal Advocate (575) Oregon Nov 9, 2009 Beer Trader

    This beer will taste like dick.
    hopsbreath, FTowne and LoPo87 like this.
  11. cmmcdonn

    cmmcdonn Savant (410) Virginia Jun 21, 2009

    I've never been one for books. I'll wait for the movie version to come out.
    zencigar likes this.
  12. Reagan1984

    Reagan1984 Advocate (720) Massachusetts May 15, 2008 Beer Trader

    I checked 14 times to make sure it wasn't April 1st. They should have saved this for then. When Marketing exceeds the quality of the product, things like this happen.
  13. MagillaGriller

    MagillaGriller Savant (315) Aug 20, 2012

    Another adjunct..rice paper no doubt
    mintjellie likes this.
  14. Preluderl

    Preluderl Advocate (685) Pennsylvania Sep 27, 2012 Beer Trader

    Rogue trolling beer geeks everywhere?
  15. Jonada

    Jonada Advocate (585) New Jersey May 23, 2012 Beer Trader

    If it were the Great Gatsby I'd give it a shot, but as is I'll pass.
    Sarlacc83 likes this.
  16. All they had to do is brew a barleywine, ice distill it, forget about it, and bottle like 12 of them in a few years. Instant White Whale
  17. yamar68

    yamar68 Champion (910) Minnesota Apr 1, 2011

    Haha I gotta say... this is awesome.

    Gimmicky? Yes. But very creative. I'd love to try some Dogfish beer brewed with Emerson.
  18. Keffa

    Keffa Advocate (625) Ohio Jan 8, 2009 Beer Trader

    Don't give them ideas, what are you doing?
    Etan likes this.
  19. ...makes me wonder what they're planning for the next batch of Shakespeare Stout.

    To be or not to be...

    Not to be...getting any of my money ever again. Unless, of course, they age it in a bourbon barrel.
    Falcone likes this.
  20. 4DAloveofSTOUT

    4DAloveofSTOUT Champion (840) Illinois Nov 28, 2008 Beer Trader

    I agree...this is a horrible idea!
  21. ISO: Love Gun, infused with the blood of Gene Simmons and Gonoherpasyphilaids.
  22. Why do you know this?
  23. BigB415

    BigB415 Savant (325) California Aug 24, 2010 Beer Trader

    I thought this thread was going to be someone ripping on Rogue for releasing stupid, disgusting beers and pairing with Portland businesses who shouldn't be associated with craft beer. For the record: I have been to Portland several times and I love Voodoo Doughnut and Powell's Books so I'm not hating on them I just think they don't deserve to be in the craft beer world.
  24. Spider889

    Spider889 Advocate (730) Ohio Mar 24, 2010 Beer Trader

    I was thinking that this was going to be brewed with wild yeast found on the pages of a first edition or something. While not as whacky as the beard beer, it ultimately sounds more drinkable and enticing.

    However, it's nothing resembling that level of effort. I'm all for letting Rogue brew what they want and for collaborating with local businesses, but hell guys, this purely symbolic gesture would be better used in a batch of homebrew... or a pilot batch for local pubs only. Refusing to mention the style or any beer-related goals in the entire press release tells me the beer itself isn't meant to wow us.

    Edit: they don't even mention a style on their own website store. On the plus side (I guess) it's cheap.
  25. thegoon55

    thegoon55 Advocate (525) Massachusetts Oct 27, 2012 Beer Trader

    Rogue never fails!!!....to shit the bed..
  26. jsboots21

    jsboots21 Savant (300) Tennessee Jan 19, 2009

    Wonder if they used the Kindle version?
    Bluecane likes this.
  27. Preluderl

    Preluderl Advocate (685) Pennsylvania Sep 27, 2012 Beer Trader

    As long as your target demographic is talking about you (and in this case, you are) then you're doing something right. Rogue is getting exactly what they want with this thread which is a buzz about their product among the people who purchase their products. Hate on them all you want, but that's smart marketing.
    BobSmooth likes this.
  28. Danny1217

    Danny1217 Advocate (705) Florida Jul 15, 2011 Beer Trader


  29. Jtc2811

    Jtc2811 Savant (355) California Dec 13, 2011 Beer Trader

    1) Rogue is probably in a small way saying "fuck you, I've got yet white whale right here!" To beer geeks.

    2) They have evidently run out of creative ways to make beer low quality and high priced, so have turned to gimmicks instead of brewing experimentation.

    Either way, I roll my eyes at Rogue
  30. benbking

    benbking Savant (415) Rhode Island Dec 11, 2009 Beer Trader

    Correction, This beer will taste like Moby's Dick. end of line.
  31. SteelersX

    SteelersX Advocate (570) New York Jan 30, 2011 Beer Trader

    Would have been better if they did it with a bible and used holy water.

    mfnmbvp likes this.
  32. I just...........I.............
  33. fehrminator

    fehrminator Advocate (570) North Carolina Jan 26, 2008 Beer Trader

    Anyone else thinking that maybe the Mayans were right?
    zencigar and luwak like this.
  34. Jeffo

    Jeffo Advocate (705) Netherlands Sep 7, 2008

    They should charge $50 a bottle and call it Rare White Whale Ale. I'm sure the attitude here would change real quick ;)
    Rau71 and Preluderl like this.
  35. fehrminator

    fehrminator Advocate (570) North Carolina Jan 26, 2008 Beer Trader

    But then they'd have to age it on the novel for TWO WHOLE YEARS!
  36. YogiBeer

    YogiBeer Savant (485) Illinois May 10, 2012

    Rogue... Please stop bothering people.
    whendeathsleeps, Hatzilla and Duff27 like this.
  37. Ricelikesbeer

    Ricelikesbeer Savant (445) Colorado Nov 29, 2006

    Pubic hair. And it'd be nice to at least hear what the beer will be like a little bit....? Is that out of line? or do we merely have to beer geek out to the mere idea of a beer these days and not worry about what it actually smells/tastes like? Just sayin....

    That being said I'll probably try one. haha
  38. Ricelikesbeer

    Ricelikesbeer Savant (445) Colorado Nov 29, 2006

    Yeah and people would be selling it on ebay for $200. What a joke.
  39. OddNotion

    OddNotion Advocate (635) New Jersey Nov 1, 2009 Beer Trader

    Ill make sure to not buy this one, like every other rogue beer.
  40. Thads324

    Thads324 Savant (410) Connecticut Jan 21, 2010

    Overpriced and underwhelming? Sign me up!