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Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer Releases' started by Todd, Nov 20, 2012.

  1. KzooBeerBrian

    KzooBeerBrian Member

    Location:
    Michigan
    oh they are, and my names not surely.
  2. WassailWilly

    WassailWilly Member

    Location:
    New York
    You forgot the best of all Whale BACON !!!
  3. luisc123

    luisc123 Member

    Location:
    California
    Blend this with Maple Bacon Ale, bourbon barrel age it, throw in some beard follicles, and we'll talk.
  4. Robtobfest

    Robtobfest Member

    Location:
    Connecticut
    Oh my God, this is a serious thread........cannot believe what i am reading. Thought i had too much Hopzilla and hoponious uniin...
  5. Stormfield

    Stormfield Member

    Location:
    Massachusetts
    What chapter is it from? Is it from the "quarter-deck" chapter? That's the scene where Ahab makes the crew drink grog from a communal drinking vessel.
  6. luwak

    luwak Member

    Location:
    Arizona
    okay so let the "digestible novels" and "dick in my beer" jokes begin ....but seriously is there like a regulatory agency that might be interested in ink in a food product?
  7. SHODriver

    SHODriver Member

    Location:
    California
    that would be sacrelicious...

    not with DFH, they try to make an interesting beer with odd ingredients and it usually works out pretty well. This would be odd even for the folks that made a beer with prechewed corn.
    zencigar likes this.
  8. Word is their next beer is "you can call me ale" infused with old NYC Yellow Pages & Paul Simon album covers.
  9. jmgrub

    jmgrub Member

    Location:
    California
    Not to be confused with a white whale like Loerik or Wooden Hell.
  10. flayedandskinned

    flayedandskinned Member

    Location:
    California
    What a gimmick.
  11. Dannywhitewash

    Dannywhitewash Member

    Location:
    Ohio
    That stuff was the worst beer i have ever had. Home brews included.
  12. Mbennett

    Mbennett Member

    Location:
    New York
    I don't have much to add, but I will be the 4th person to respond with "my name is not Shirley" even though the original statement wasn't directed to me.
  13. jasonmason

    jasonmason Member

    Location:
    California
    I'd actually been thinking of picking up some Santa's Private Reserve once I saw some this winter, just for kicks. Now that I saw this thread, I'll see their sixer, think of the stupid marketing gimmick this was, and grab something else.

    In other words, I would have likely purchased something, and now I won't. Plus I'll relate the stupidity of this to others, who already have marginal opinions of Rogue.

    Not really sure how that can be spun into 'smart marketing'.
  14. Preluderl

    Preluderl Member

    Location:
    Pennsylvania
    Because you're one man and your one purchase will be far out weighed by all of the people who go and buy one of these out of curiosity.
  15. jasonmason

    jasonmason Member

    Location:
    California
    Right, I am one man - and as you said, I'm one man out of the demographic that they are trying to market to. As is pretty much everyone on this thread, where the consensus seems to be that this beer is a joke, and not to be taken seriously.

    As I see it, the demographic has been met head on in this thread, and replied primarily negatively. So I still don't see the 'smart marketing' there.
  16. Preluderl

    Preluderl Member

    Location:
    Pennsylvania
    You see Rogue going out of business anytime soon? They're doing something right.
  17. lester619

    lester619 Member

    Location:
    Wisconsin
    There is no explination or backstory that can possibly mitigate the stupidity of this. However, we are all paying attention to them, so mission accomplished.
  18. Preluderl

    Preluderl Member

    Location:
    Pennsylvania
    Bingo.
  19. Goosey

    Goosey Member

    Location:
    Missouri
    Is it just me, or does it seem like Rogue has made some kind of commitment to start porducing shit beers? I really don't understand what they are trying to achieve by releasing all of these crappy brews. It's like they're in the NFL shooting for first round draft pick.
  20. WillCarrera

    WillCarrera Member

    Location:
    Ohio
    Wait until they make their Ulysses themed beer...
  21. jettjon

    jettjon Member

    Location:
    Florida
    This is simultaneously the stupidiest and most brilliant thing I've heard today.
    isuee94, Psykhe and lilnicky068 like this.
  22. C2H5

    C2H5 Member

    Location:
    Illinois
    This is taking the whole "whale" this a bit too literally.....literally folks...hehe get it?.. literally? Is this thing on...tough crowd
    cyraschris likes this.
  23. zencigar

    zencigar Member

    Location:
    North Carolina
    shoulda called it Herman Mellvale

    gotta be a witbier

    adjunct - squid ink?
    Bitterbill likes this.
  24. whodeyvols

    whodeyvols Member

    Location:
    Ohio
    No Game of Thrones?
  25. stealth

    stealth Member

    Location:
    Minnesota
    I think Rogue is making this so when the more socially-acceptable wine drinkers are around you can tell them 'yeah? my shit has a book in it. how's that for intellectual?'
    YogiBeer and 77black_ships like this.
  26. YogiBeer

    YogiBeer Member

    Location:
    Illinois

    Lol, Any press is good press... unless it makes tons of people say "wow, that business is really stupid."

    I already wasn't going to buy anything fromr ogue, but now I'll go out of my way to warn everyone away from their beer. Oh wait, I already do that, because I feel terrible when someone wastes money on that swill. Same with Finch's. Blech.
  27. zach60614

    zach60614 Member

    Location:
    Illinois
    That is reserved for the whale semen barrel aged variant.
  28. beerpadawan

    beerpadawan Member

    Location:
    California
    The beer is about Portland/Oregon; it's a symbolic gesture to honor a bookstore. The proprietors surely enjoyed placing the pages in the brew kettle. The 41 years of bookstore fans surely enjoy knowing the pages are in there. Everything will be ok.
    rrryanc likes this.
  29. jRocco2021

    jRocco2021 Member

    Location:
    Wisconsin
    In a 1957 lecture, Experimental Music, John Cage described music as "a purposeless play" which is "an affirmation of life – not an attempt to bring order out of chaos nor to suggest improvements in creation, but simply a way of waking up to the very life we're living".

    I think all these people who like to bitch about Rouge should really read this and take it to heart and shut up. I'm not a huge Rogue fan but I don't sit on the internet all day bitching about them. Beer is supposed to be fun so let people have fun with it Jeez.
  30. Flyway

    Flyway Member

    Location:
    Wisconsin
    Exactly... and it will probably sell just fine with everyone who appreciates that sentiment. Like Preluderl said earlier, Rogue is doing just fine and doing something very right. The majority of BAs forget that they are a huge minority in the craft beer market. I know a lot of people who enjoy craft from time to time, but aren't aware of hype or BeerAdvocate. Those people are buy on marketing and word of mouth alone. Not to mention that 95% of you all will probably try this anyways...
  31. dianimal

    dianimal Member

    Location:
    California
    Please tell me they didn't use pages from their first edition printing???? Stupid!
  32. flayedandskinned

    flayedandskinned Member

    Location:
    California
  33. Thirstygoat

    Thirstygoat Member

    Location:
    Illinois
    To be drank whenever it is damp drizzly November in the soul before deliberately stepping into the street and methodically knocking people's hats off.
  34. tlacott1

    tlacott1 Member

    Location:
    Maryland
    i think i read this about 5 times just to make sure i didn't misread anything....i didn't
  35. sauvy10

    sauvy10 Member

    Location:
    West Virginia
    Another gimmick to get people to pay 10 or 12 bucks for a shitty beer.
    YogiBeer likes this.
  36. bulldogbrewhaus

    bulldogbrewhaus Member

    Location:
    Virginia
    Is this serious...? What an awful idea.
  37. brianthelion23

    brianthelion23 Member

    Location:
    California
    the only problem i hae with this idea is that everyone knows books arent going to taste good. The maple bacon dougnut made sense because everyone loves those doughnuts. Beer is made for consumption, therefore why wouldd you put something in beer that shouldnt be consumed? They could have put a edible thing in the beer to commemerate moby dick, so people could actually drink it and not have just sit on their shelf.
  38. whendeathsleeps

    whendeathsleeps Member

    Location:
    Indiana
    In a word...STUPID.

    Dear Rogue, I used to not hate you, why are so hellbent on changing that?
  39. hudsonvalleyslim

    hudsonvalleyslim Member

    Location:
    Massachusetts
    As we speak, I'm chewing on a (signed) 1st edition 'Charlie Papazian Joy of Homebrewing' and washing it down with WetHop Pale Ale homebrew. Gotta say, they pair well!
    Brunite likes this.
  40. jdklks

    jdklks Member

    Location:
    Nevada
    For those of you asking "what the fuck?" about putting pages from the book in, it was a symbolic act. If you read books, you would know what symbolism is. That of course does not change the fact that the idea is stupid beyond repair and Rogue (followed closely by DFH) continues to lead the craft beer world in gimmicky creations. They've gone so far they may be stepping on Miller's toes soon.

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