Here are my thoughts as to when a brewery is serious about making beer. I don't think you can call a brewery a contender, for the most part, until they start bottling beer. They become a serious threat when they can their beer. Until you can ship your product in cans or bottles, you can only really be local and "up and comer" status. A brewery cannot make serious money for re-investment into their facility and product with just kegs and growlers. They are just spinning their wheels or growing organically at that point. Your thoughts?