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Sierra Nevada to collaborate with 12 breweries in 2014

Discussion in 'Beer Releases' started by BottleCaps80, Jul 16, 2013.

  1. Gotti311

    Gotti311 Advocate (715) Wisconsin Mar 22, 2009 Beer Trader

    Why do people always get so excited about collaborations like this? Sounds like a huge marketing gimmick to me that will end with a bunch of mediocre beer. Collaborations are 99% garbage.
    superstars11 likes this.
  2. Stugotzo

    Stugotzo Advocate (515) Florida Jun 13, 2012

    Care to back up that statistic? Or were you just trolling?
  3. TheJermis

    TheJermis Savant (470) Missouri Dec 20, 2005

    Correct. Terra Incognita will be brewed by Sierra Nevada next year.
    BrettHead and Dupage25 like this.
  4. A BIG Thank You to Sierra Nevada Brewing. They just continue to do 'good things' over and over!

    Irrenarzt and WassailWilly like this.
  5. groovy24

    groovy24 Savant (265) Wisconsin Jul 13, 2007

    Hoppy Wheat???
  6. BottleCaps80

    BottleCaps80 Advocate (730) Iowa Jan 12, 2013 Beer Trader

    That would rule. So would an Imperial Pilsner or a fruit beer!
    wonothesane42 likes this.
  7. Gotti311

    Gotti311 Advocate (715) Wisconsin Mar 22, 2009 Beer Trader

    Unsuccessful Collaborations: Brux, Escoffier, Class of '88 Barleywine, and best of all Brett Beer, which was drainpour worthy.
  8. mudbug

    mudbug Advocate (595) Oregon Mar 27, 2009

    Dayum! Please please please let Allagash and Russian River put bugs in it and let Victory do a pilsner.
    I'm going to buy this no matter how.
  9. mudbug

    mudbug Advocate (595) Oregon Mar 27, 2009

    I liked the BRUX along with the vast majority of raters. the other three are rated pretty high too. I guess your drain gets a lot of beer.
    flexabull, leedorham and Joenajera like this.

  10. These arrangements can go a lot of different ways. In our experience, the brewery who is making the beer (in this case, us) will usually supply the raw materials/ingredients, glass, label graphics, art design and distribution which makes each beer, regardless of the fact that is a collaboration, a Sierra Nevada product. (the beer has to be "from" one brewery only for legal reasons.) By law, the proceeds will then be 100% ours.
    What we do with the proceeds is what makes each of these different. In the past, for some collabs (30th anniversary beers) we've donated all or much of our collaborative proceeds to charities, or other good causes... The plan in this case, is to donate a portion of proceeds to brewers guilds for the support of the greater craft beer community, and also to hop and malt research.

    Hope this helps,

  11. flexabull

    flexabull Champion (820) California Mar 9, 2006 Beer Trader

    And this is 99% of all collaborations? Looks like maybe 1%.
    GetMeAnIPA and BrettHead like this.
  12. Icarus

    Icarus Savant (270) Minnesota Oct 6, 2012

    Hyperbole much?
    2beerdogs likes this.
  13. Gotti311

    Gotti311 Advocate (715) Wisconsin Mar 22, 2009 Beer Trader

    I actually took statistical analysis of every collaboration beer that I have ever consumed and determined my average score of those beers to be 2.87. One out of the 13 collaboration beers I tried I would consume again therefore the correct garbage percentage would actually be 92.3077%
  14. Stugotzo

    Stugotzo Advocate (515) Florida Jun 13, 2012

    Wrong. A better statement by you would have been, "of the collaborations I have tried, 92.3077% were garbage."

    That's like owning 3 cars in your lifetime (a Kia, a Ford, and a Yugo), and having bad experiences with all, and stating "100% of automobiles are garbage".

    P.S. So, what was the one beer that wasn't garbage?
  15. flexabull

    flexabull Champion (820) California Mar 9, 2006 Beer Trader

    I think what I have learned from this is that you haven't enjoyed most of collaboration beers you have tried.
  16. Sounds awesome.
  17. mudbug

    mudbug Advocate (595) Oregon Mar 27, 2009

    That's about all you can learn from a "Had Ticker" Has ample time to thread crap and can't be bothered to write an actual review.
  18. williamjbauer

    williamjbauer Champion (840) Colorado Jan 17, 2012 Beer Trader

    That looks like a pretty good top 10-11 breweries in the us
  19. Hubbs85

    Hubbs85 Aficionado (150) Georgia Feb 5, 2011 Beer Trader

    Wish they could have found a place for Founder's in there, guess they didn't want to do more than one from MI.
    Either way I can't wait for this!
  20. Stugotzo

    Stugotzo Advocate (515) Florida Jun 13, 2012

    Why do you think it wasn't Founders that declined an offer? [​IMG]
  21. Hubbs85

    Hubbs85 Aficionado (150) Georgia Feb 5, 2011 Beer Trader

    That very well could have happened. Either way, I was just saying I thought that would have been a good one.
  22. adam42381

    adam42381 Advocate (635) Florida Oct 10, 2005 Beer Trader

    I am excited like a kid on Christmas Eve. This is honestly the best beer-related news I've read in a while. I am so pumped for this. I may have to buy multiple sampler packs which I've never done before.
  23. Lets not over think or over hype this too much ok ?
    Whoops way too late
    Of course this is going to be killer
    Sign me UP !!!
  24. Out of that crew I tried Brux and definitely was no drain pour for me. It has been cellered for about 6-8 months and was amazing
  25. haruspexvic

    haruspexvic Savant (335) Illinois Aug 23, 2012

    beer supergroup, im excited!
    2beerdogs likes this.
  26. trentbrown89

    trentbrown89 Savant (385) California Feb 13, 2013 Beer Trader

    Awesome! Except ninkasi. Ninkasi blows hard!
  27. mudbug

    mudbug Advocate (595) Oregon Mar 27, 2009

  28. steebo777

    steebo777 Advocate (590) Michigan Jun 30, 2009

    Brux was solid, Escoffier was delicious (just opened another can and it is even better).
  29. SawDog505

    SawDog505 Poobah (1,045) New Hampshire Apr 9, 2010 Beer Trader

    Some companies I really look forward trying something from. They are always doing cool stuff!
  30. Orlando

    Orlando Savant (275) Illinois Aug 7, 2012 Beer Trader

    They should make it a case, 12 bottles are collaboration with Sierra and the other 12 are the best releases from each of the breweries. Pliny, Zombie Dust, Jai Alai, Sculpin, Moon Man, etc. Or maybe just their freshest IPA's!
  31. VladTepes

    VladTepes Aficionado (190) Finland Oct 18, 2012

    Actually I don't think it is 50/50. As far as I know, usually the brewery hwo actually brews it, gets all the profits.
  32. gunhaver

    gunhaver Savant (455) Florida May 27, 2007

    i enjoyed these all. most people did.
  33. Gotti311

    Gotti311 Advocate (715) Wisconsin Mar 22, 2009 Beer Trader

    At 3.33, I wouldnt say many people enjoyed Brett Beer. I enjoy a beer at 3.75 and above. Anything below 3.75 I would never drink again.
  34. So long as they don't do 12 IPA's, I might be on board with this.
  35. leedorham

    leedorham Champion (855) Washington Apr 27, 2006

    See Bill's response above. You are correct.
  36. Wonder how many stouts will be in the 12 packs. I don't want just Ipas and wheat beers. Hope the Oskar collab is atleast a stout. Some Tenfidy and Nawhal mix sounds good to me.
  37. beatenbyjacks

    beatenbyjacks Savant (490) Colorado Apr 17, 2011 Beer Trader

    I hope they make a bomber per month and then a mixer 12 pack come the end of the year. Bottling this might be difficult, but I think this would allow the bomber collectors to get their fill and also do a mixer 12 pack would be awesome!
  38. Stugotzo

    Stugotzo Advocate (515) Florida Jun 13, 2012

    I wouldn't mind a 12-pack of say 4 varieties, 3 of each, 3x a year. Of course, I'd probably prefer all 12 be different. But, 4 different beers in a 12-pack isn't too shabby.
  39. beertunes

    beertunes Poobah (1,400) Washington Sep 24, 2007 Beer Trader

    While I look forward to trying these brews, it seems that they're large (by craft beer standards) breweries, with already pretty decent availability. I would like to have them, since SN is celebrating their Eastward migration, to pick one small brewery from each of 12 states on the route from Chico to Asheville. Shine the light on the little guys.
  40. 2beerdogs

    2beerdogs Poobah (1,090) California Jan 31, 2005 Subscriber Beer Trader

    I'll be down for this.