Has anyone seen this? It seemed to be geared towards douche-y beer snobs who would never consider tasting a Sam Adams beer. The actors playing the beer snobs took blind taste tests and were all "wowed" by the fact that they thought it was "hoppy" and "good." Why are they targeting this group of BA types? Is it because they're already the biggest craft brewery and now they want "the snobs" on board as well? I guess I just didn't get the point. Anyone else have a thought on this? Just curious.