I haven't seen any posts on this yet, so I don't know if anyone else here attended, but this was the poster child for how NOT to run an event, from start to finish. Organizationally, I don't think you could do things more wrong than they did. Despite moving the event to a larger venue, they only allowed traffic to enter through 1 gate at the entire facility, so the backup was anywhere from 30-60 minutes just to get on property. After that came the surprise that parking was $10, a bit of information never made clear before this. OK fine, so a light hassle getting onto the property. That was only the beginning. There were 3 lines to enter: (1) pre-bought tickets, (2) Groupons and Google Offers tickets, and (3) those buying "day of" tickets. Unfortunately, there were NO signs as to which line was which, and no one directing people into the appropriate lines. There was also only *1* person at each entrance with a scanner for the tickets, so it took literally 60 minutes standing in the hot sun on open asphalt just to make it to the gate. The event itself cost $25, which was supposed to include a mug, a shot glass, and 6 drink tickets, which could be used individually for 2 oz samples, or 3 tickets could be combined for a 12 oz pour. After that, you could buy more tickets, at $2 each. Once we got inside (almost 2 hours after arriving) a lot of the breweries hadn't event shown up, and some were not given tents, meaning their beer was just sitting out in the sun (it was 90 degrees here yesterday). Those that WERE set up were not marked with any kinds of signs, so you had to go up to the table to actually even see which brewery was which (because no maps were provided). OK fine, huge hassle so far, but time to drink some beer, right? My plan was to skip the tastes (2 oz isnt enough to really taste anything) and just get 2 fills with my tickets, and then buy more. I see the tent with the Old Raspy, so I figure I'll start there. Ask the girl for a full beer, and she says "that'll be 7 green tickets." Wait, what the hell is a green ticket!? My tickets are orange! "Sorry," she says, "they changed the policy. You can only use the orange tickets for tasters. If you want a full beer, you have to pay for green tickets, which are $1 each." Holy hell, I just got screwed! So I asked for a taster, figuring I wasn't walking away with nothing, and she pours me what can't be more than *1* oz of beer into a tiny cup (you know the kind they have at Williams Sonoma that they put little samples of olive oil, etc., in? Yeah, those). So now I'm pissed, because for my $25 I'm going to get about 6 oz of beer, and if I want more, its going to cost me $7 a beer!! And they had NOTHING special or unique that I couldn't have just picked up at Specs. At least I didn't pay $200 for the "VIP" tickets, but my brother-in-law won one, so i saw the crap they got, which was almost nothing as well. This event was clearly a cash grab. They charged a lot of money, and provided almost nothing in return. Apparently, even the vendors were pissed - they wanted to give beers away, but were told that they couldn't, and that in order to get paid, they HAD TO collect the tickets the way they were instructed. Half the people serving beer didnt know a thing about the beers they were serving, and there was a general sense of confusion on the part of the people working there, and ANGER on the part of those attending. If you want to see more, check out the Austin Beer Fest Facebook page, their Yelp reviews, and/or the twitter hashtag #austinbeerfest to get a real sense of the anger this event generated. I'll be very surprised if this event is back next year, and even more surprised if ANYONE who went this year goes back again. It was a complete disaster, from beginning to end.