Thoughts on New Belgium's TV ads?

Discussion in 'Beer Talk' started by Tballz420, May 23, 2013.

  1. They have a commercial on national TV! Sellouts!

    Lulz, just kidding, hopefully obviously. I think it would be good for the industry if some more of the larger craft breweries could get the word out to the people who get their worldviews from the tell-a-vision
    MSmooth, SatlyMalty, salzar and 3 others like this.
  2. beergoot

    beergoot Advocate (745) Colorado Oct 11, 2010 Beer Trader

    tough sell for some small businesses, i.e., balancing monies for production/wages/taxes with advertising bucks. But, I agree with your general premise that those crafts that have the $$ and the production capability might want to try some television exposure (you know, a little David/Goliath beer advertising action...)...
    joelwlcx, craigo19 and Tballz420 like this.
  3. atomic

    atomic Advocate (500) Illinois Sep 22, 2009 Beer Trader

    I think he's referencing the much hated on post that I made regarding Sam Adams. I basically *joked* that any brewery with enough money for national tv ad campaigns has surpassed its craft label.
    -flame suit on
  4. BeastLU

    BeastLU Advocate (570) Virginia Dec 20, 2012

    i love puck rock!... i hate all bands people like!.... i hate puck rock!

    ^^ idiot beer nerds
    Belial, jRocco2021 and RochefortChris like this.
  5. scott10010

    scott10010 Aficionado (225) North Carolina Nov 21, 2011 Beer Trader

    Puck rock?
  6. Just playing around buddy. I do think added exposure for some real beer would do the industry well, though
    atomic likes this.
  7. denver10

    denver10 Poobah (1,055) New Mexico Nov 17, 2010

    Looks like they are trying to become the hipster beer of choice.
    Moose90 likes this.
  8. Asics

    Asics Savant (455) Washington Jul 28, 2012 Verified

    Good luck with that, PBR has that market on lockdown!
  9. The amount of beards that craft beer attracts is staggering.
  10. Pahn

    Pahn Champion (850) New York Dec 2, 2009 Beer Trader

    i always find it kind of weird how people who never see actual hipsters seem to think anyone below the age of 40 and not wearing a white baseball cap and khakis or something is "a hipster". the people in this commercial look more like goatee'd "beer dudes" and random happy go lucky county fairgoers. more like hippies than hipsters... regardless of the time period you're trying to impose the term on. you're more likely to see these types of people at a bed and breakfast in VT than down in old brooklyn town.

    re: the commercial, meh. shitty like all other commercials. re: new belgium, some of the lips of faith beers are excellent.
    aasher likes this.
  11. denver10

    denver10 Poobah (1,055) New Mexico Nov 17, 2010

    Ha, I was thinking adding a reference to PBR in that post.
  12. mikeburd1128

    mikeburd1128 Advocate (710) New Jersey Oct 28, 2011 Verified

    I wish they'd come to NJ.
    trentbrown89 and Jonada like this.
  13. No1Smitty

    No1Smitty Savant (430) California Nov 7, 2011 Beer Trader

    I say good for them. It's nice to see them be successful in this industry enough to put out this commercial. God bless America and New Belgium for making a dream reality.
    Theniz, JuicesFlowing and DelMontiac like this.
  14. Congratulations to them for their success, but I wish they made some beers I like a bit more. Fat Tire is Flat Tire.
    GetMeAnIPA and 5thOhio like this.
  15. joelwlcx

    joelwlcx Savant (430) Minnesota Apr 23, 2007

    At first, I said: "What is this blasphemy?"

    And then I said: "You go, New Belgium!"

    On the other hand, I would also like to see a commercial for Ranger, too.
    Tballz420 likes this.
  16. denver10

    denver10 Poobah (1,055) New Mexico Nov 17, 2010

    Hipsters only live in Brooklyn? I am sure they have a high percentage of them but I am sure I saw plenty when I lived in Philly a few years ago, and elsewhere since i left. Those people were way too clean and and prettied up to be straight up hippies, though I do agree they do share some hippie qualities to them. The flannel shirts were more grunge rock influenced, the ironed shirts preppy influenced, etc. And I don't see how you could argue against some of those mustaches.
  17. Pahn

    Pahn Champion (850) New York Dec 2, 2009 Beer Trader

    they're kind of hipster mustaches, but they're more "beer dude". beer mustaches seem to range from nu metal / that guy from anthrax to early 1900s strongman (or just wilderness mess).
  18. I think I'm a craft beer hipster because I shave daily. No facial hair because, like, it's so ironic bro.
    saucy626, mjshearer1, Levich and 4 others like this.
  19. kawilliams81

    kawilliams81 Advocate (650) Illinois Feb 27, 2009 Beer Trader

    Yeah it's all the rage in Canada. Hockey rockers!
    ryhayes, DovaliHops, mh007 and 5 others like this.
  20. kawilliams81

    kawilliams81 Advocate (650) Illinois Feb 27, 2009 Beer Trader

    Wow that is selling out. I think the rule of thumb is, advertising for a brewery-craft, advertise for a specific beer-not craft. ;)
  21. darky

    darky Savant (270) South Dakota Apr 16, 2010

    Of all the beers they could spend money to promote, they pick Fat Tire? Why not something a little less ubiquitous? (sp?)
  22. cyclonece09

    cyclonece09 Advocate (515) Maryland Aug 5, 2008 Verified

    It is their flagship. Why not advertise what will be available almost anywhere your beer is sold.
    Bitterbill and CORKSCREWFISH like this.
  23. bmurray10

    bmurray10 Savant (405) Texas Feb 28, 2013

    Honestly, why hate on New Belgium? They are just doing their thing....leave them be. If they want to make a stupid commericial.....who cares??? It doesn't really affect the true craft beer drinkers, but may influence more people to cross over and try something other that BMC type brews. I don't really think it is a big deal. I remember back in the day hearing people worrying about freakin 311 (the band) selling Who gives a shit? Drink what you like and understand that unless you go out and spend your own money and start your own brewery, stop complaining when poeple make a stupid commercial. It's not that big of a deal anyway. Half of you wouldn't walk up to a register with any NB beers anyway, so don't tell them how they need to market their product. JMO
    lat49 likes this.
  24. Well the commercials aren't for us on this site. I'm willing to bet that 90-95% of the people that drink bud, coors and miller basically have no clue what flat tire is. And since that is their most popular beer, it makes sense for them to start there.

    There is really no point in spending millions of dollars promoting some limited run beer that will earn less than a million dollars in profits even without using commercials
    adamjthompson00 likes this.
  25. I don't think anyone has hated on NB so far
  26. bmurray10

    bmurray10 Savant (405) Texas Feb 28, 2013

    Read through this carefully then
  27. syppr

    syppr Aficionado (180) Florida May 19, 2011

    Nobody drinks Fat Tire anymore. It's too popular. (Thanks, Yogi).
    Bitterbill, JimKal, Tballz420 and 2 others like this.
  28. Michigan

    Michigan Initiate (0) Michigan Oct 24, 2012

    I drank a La Folie two days ago.... I am no longer able to say negative things about New Belgium
  29. aasher

    aasher Poobah (1,270) Indiana Jan 27, 2010 Beer Trader

    It's an AMBER. What do you expect?!
  30. KS1297

    KS1297 Initiate (0) Wisconsin Apr 14, 2013

    I drank a fat tire today and i could tell something was different about it. Between the hops and malt you could totally taste notes of corporate and sellout.
    Kinsman and brenty0man like this.
  31. kingofhop

    kingofhop Advocate (565) Oklahoma May 9, 2010

    I've never had a Fat Tire beer. Would gladly try.
    saucy626 likes this.
  32. I think New Belgium is good.
    I think New Belgium is bad.

    They're just an acceptable cheaper option to me. Fat Tire was a good gateway to styles between pale ale and stout. Certain Lips of Faith are pretty good, even great. Their IPAs seem to me always to lack in one quality or another. Some of their seasonal stuff is fun.

    Bottom line, their advertising will not effect my opinion of their beer. I don't think BA is the market they're trying tap.
    Lordkrystic likes this.
  33. gueuzedreg

    gueuzedreg Advocate (585) Colorado Jan 18, 2013 Beer Trader

    15 years ago I was in high school; and this was the beer to drink. Kinda like when everyone liked Vanilla Ice or New Kids On the Block and you were the one who was grossed out. Still can't sniff Fat Tire. Like I had too much Cuervo, and couldn't drink taquila again
  34. bmurray10

    bmurray10 Savant (405) Texas Feb 28, 2013

    They make decent beer along with their broad audience commercial. Again, who really cares? We drink what tastes good, and if a brewery makes a commercial......oh well, not really crossing my mind as I walk down the isle looking for my beer selections. If you feel like a brewery sold out, you may be thinking too much about keeping craft beer in a small group of people instead of being a real BA and spreading knowledge. You may not agree when it comes to commercials, but why does a brewer need to only be a secret amongst a small group? These brewers don't have to sell to only a few markets. When you invest your own life savings to launch a business, then you can tell all the breweries out there how they should conduct business. Until then, just buy and drink what you want, and live and let live...JMO
    nsheehan and EJLinneman like this.
  35. Pahn

    Pahn Champion (850) New York Dec 2, 2009 Beer Trader

    what's fat tire taste like anyway? i've never had it. that and daisy cutter are two beers i've heard about for years and years and never had (doesn't make it to the northeast outside of trades, and people neither trade for nor extra fat tire). is it like boston lager or something?

    i know i could read reviews, but i mean: "what other beer does it taste like?" not "does it have a bouquet of medjool dates and crystal 40 with a subtle hint of dandelion greens?"
    checktherhyme likes this.
  36. BoneyardBrewer

    BoneyardBrewer Savant (385) Michigan Apr 24, 2005 Verified

    Pro Brewers and other industry folk love PBR, at least in Michigan.
  37. atomic

    atomic Advocate (500) Illinois Sep 22, 2009 Beer Trader

    I agree.
    Tballz420 likes this.
  38. I hated Fat Tire but I like the idea of getting the word out
    bmurray10 likes this.
  39. shawnohall

    shawnohall Savant (350) Texas Nov 8, 2009

    Where has Sierra Nevada been in all this? Certainly they can afford to pony up for some national TV exposure. We should see more of this. The craft industry needs to shake this underground mentality and get in the game.
    Tballz420 likes this.
  40. PalatePilot

    PalatePilot Savant (495) Colorado Dec 24, 2010

    New Belgium: A marketing company that just happens to make beer.