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West Sixth Alters Logo as Lawsuit with Magic Hat is Settled

Discussion in 'Beer News' started by BorisKarloff, Jun 6, 2013.

  1. BeerBeast

    BeerBeast Savant (485) Florida Oct 9, 2012

    Oh, so Magic Hat is based in Costa Rica, and is brewed there also?
  2. Nutwood

    Nutwood Savant (405) Kentucky Jun 30, 2012

    My West 6th sticker with the star just went up in ebay value from 50 cents to $1.23.
  3. Brad007

    Brad007 Advocate (620) Vermont Mar 28, 2007

    Magic Hat is NOT Costa Rican.

    Would you say the same nonsense about A-B being Belgian just because they were bought by InBev?

    Grow up.
    Roguer, jamesewelch and BeerBeast like this.
  4. Sarlacc83

    Sarlacc83 Advocate (620) Oregon Mar 2, 2008

    I'm glad that when West 6th decided that rather than complying in order to go 'viral' through the use of libel and untruths, they lost the battle on multiple fronts. Good riddance.
    jamesewelch and tjensen3618 like this.
  5. rlcoffey

    rlcoffey Savant (490) Kentucky Apr 20, 2004

    I didnt say anything about brewed. Toyota makes cars in KY, they are still a Japanese company though.

    The HQ for Florida Ice and Farm is in Heredia, Costa Rica.

    Florida Ice and Farm owns Cerveceria Costa Rica who owns North American Breweries who owns the Sheinhardt Wig Company who owns Magic Hat.
  6. rlcoffey

    rlcoffey Savant (490) Kentucky Apr 20, 2004

    Yes, I did in fact earlier in this thread.
  7. Brad007

    Brad007 Advocate (620) Vermont Mar 28, 2007

    For a second, I thought you were being xenophobic. Jumped the gun on that one.
  8. rlcoffey

    rlcoffey Savant (490) Kentucky Apr 20, 2004

    I dont see what the big deal is about acknowledging foreign ownership of companies. Ive never implied, nor never would, that that is a BAD thing. Ive never been a "buy American" (for any product) kind of guy. I mean, all else being equal, I would, but its not a big deal to me.

    But a company HQed in Costa Rica is a Costa Rican company.
  9. rlcoffey

    rlcoffey Savant (490) Kentucky Apr 20, 2004

    Thats because you are an ass.

    And me too, I think thats how that saying goes.

    Edit: And why would saying it about Bud too make me more or less xenophobic?
  10. BeerBeast

    BeerBeast Savant (485) Florida Oct 9, 2012

    All of which means they own a VERMONT company. Get over it.
  11. bvdubn

    bvdubn Savant (350) Pennsylvania Dec 1, 2011

    The logos are so different. How would you confuse them?
    LambicPentameter and Providence like this.
  12. rlcoffey

    rlcoffey Savant (490) Kentucky Apr 20, 2004

    They havent been a Vermont company since NAB bought them.
  13. Brad007

    Brad007 Advocate (620) Vermont Mar 28, 2007

    But they still brew in VT..and also in Rochester, NY.

    When they start brewing in Costa Rica, then such an argument will have merit.
    jamesewelch, SupremePie and BeerBeast like this.
  14. They should have placed a middle finger in the spot recently vacated by the star.
  15. Brad007

    Brad007 Advocate (620) Vermont Mar 28, 2007

    Why? Nothing would say "petty", "childish" and "unprofessional" more than such a thing.
    Beerandraiderfan likes this.
  16. tzieser

    tzieser Initiate (0) Arizona Nov 21, 2006

    At least you used to like Roxy Rolles. My favorite MH brew along with Jinx. Love the simcoe in Roxy.

    But thats about all the credit i will give you. Not drinking beer because two companies are having a copywrite dispute. What a joke. You should stop drinking coke, stop using computers running Windows and stop driving cars or even riding bikes made by a larger company.

    My point is these things happen all the time. Its part of capitalism. Who gives a fuck.
  17. Don't think of the confusion from the standpoint of somebody who drools over beer logos all day. Think about the confusion from the standpoint of somebody who mostly drinks BMC and has the occasional "dark beer". It's really not that different. Same symbol on the logo, similar font, same color schemes in packaging, and although you might disagree but when you're looking at a bunch of taps or cans it's not that hard to mistake a nine for a six, again, if you are looking at these logos through the eyes of somebody who is not as passionate about beer as you are.
  18. Internet sarcasm. Deal with it.
    Providence likes this.
  19. Thanks for that. I was in the camp saying, They look nothing alike! But what you said makes sense as far as what an attorney would argue.
    Beerandraiderfan likes this.
  20. Well I have stopped drinking Coke and I don't ride a bicycle or a motorcycle. The other two I can't stop. I was trying to make the point that there was alot of time and money wasted over litigation that wasn't even necessary. I don't see how anybody could confuse the logos set out in the article and with West Sixth being a very small enterprise, what was Magic Hat worrying about?
  21. VTMoondog

    VTMoondog Aficionado (170) Vermont Apr 14, 2013

    Good question, as they are right here in So. Burlington and sponsor a ton of events including the HUGE Mardi Gras parade every year in March, and are ever present in many a bar in town.
    BeerBeast likes this.
  22. VTMoondog

    VTMoondog Aficionado (170) Vermont Apr 14, 2013

    Magic Hat is based in South Burlington, Vermont. They are only owned by some Costa Rican company.
  23. teraflx

    teraflx Savant (415) Arizona Feb 4, 2013

    Does Magic Hat have any customers still?
  24. How is that Magic Hat #6? I haven't had it since they started canning.
    BeerBeast and afrokaze like this.
  25. Sarcasm? What a let down. I thought your middle finger quote was serious and I applaud that seriousness.
    FriarTuckInLuck likes this.
  26. bvdubn

    bvdubn Savant (350) Pennsylvania Dec 1, 2011

    Well technically InBev is owned by a Brazilian company so A-B is still an American company. Just South America but its still brewed in the US (among other places) so our economy still benefits from the product.
  27. rlcoffey

    rlcoffey Savant (490) Kentucky Apr 20, 2004

    Technically, not true. Interbrew was European. Ambev was Brazilian. The merged company InBev was based in Belgium. Ambev is still a subsidiary of AB-InBev, just like Magic Hat is a subsidiary of Florida Ice and Farm.

    AB-InBev owns Ambev, not the other way around.
  28. You could argue that. Since there is American labor producing a product for sale to Americans then their wages are good for our economy. But since the profits for the company are immediately leaving the the US, what do American's get for supporting this company? Do they increase our GDP? Does their wealth improve home values here? Does their overall profit do a single thing to make the USA a better country?
  29. Brad007

    Brad007 Advocate (620) Vermont Mar 28, 2007

    College students graduating from PBR and Nasty Light?
    teraflx likes this.
  30. Yeah, I would be totally confused if I saw those.

    "Gimme the new Magic Hat with the green logo and the upside-down 9. You know, the Magic Hat beer that says 'West Sixth Brewing.' "

    I'm sure MH was going to lose a lot of business to W6th.
  31. bvdubn

    bvdubn Savant (350) Pennsylvania Dec 1, 2011

    I don't disagree with your argument but I was pointing out they do employ thousands of US workers.
  32. BeerBeast

    BeerBeast Savant (485) Florida Oct 9, 2012

    True dat! I was asking that question sarcastically ^_^

  33. That's not the point. The issue isn't that someone might confuse the West Sixth logo and think that it was, in fact, Magic Hat #9. It's that there is a likelihood, given the similarities between the logos, that someone might think that the West Sixth beer was, in fact, made by Magic Hat. That's not frivolous at all. Magic Hat has every right to protect their intellectual property. And it looks like West Sixth were giant dickholes about the whole thing. So I really don't get this response at all.
    Beerandraiderfan and BeerBeast like this.
  34. WelshBrewer

    WelshBrewer Savant (295) Oregon Mar 17, 2013

    Saw the #9 in the Beer/wine shop last night 16oz about $3.25, Would'nt touch it (petty bastards).
  35. bvdubn

    bvdubn Savant (350) Pennsylvania Dec 1, 2011

    Well sort of... Ambev's management team took most of the executive positions for InBev even though they were technically the smaller company.

    Also, if you look at the shareholder structure you see J. Leeman at the top. He is a Brazilian billionaire that is one of the backers of 3G Capital which recently acquired Burger King and Heinz (partnered with Berkshire Hathaway).

    So based on that maybe I should have said more specifically that a Brazilion billionaire that lives in Switzerland has the controlling interest of InBev. I think I got all of that right.
  36. BeerBeast

    BeerBeast Savant (485) Florida Oct 9, 2012

    I have never seen a 16-oz Magic Hat in a shop, do they make those now?
  37. Similarities? Did you look at the logos? Different design and totally DIFFERENT COLOR. Only an ignoramus would think there were at all related. And they would think it was made by Magic Hat? Hell, many beer drinkers don't know Blue Moon is made by Coors or Shock Top is made by Budweiser and you'd have to have been living in a cave for the last few years not to know that. Or maybe you are referring to people who are just getting into craft beer, walk into a store, see Magic Hat #9 and West Sixth beer next to each other and believe that they're made by the same brewer. And by the way, according to the most recent distribution chart I have, West Sixth is only distributed in KY.
  38. BeerBeast

    BeerBeast Savant (485) Florida Oct 9, 2012

    Does Blue Moon packaging resemble Coors in ANY way, or Shit Top resemble Bud? Hardly...
  39. And West Sixth resembles Magic Hat #9? Hardly. Unless of course, you're color blind and legally blind as well.
    TrappistJohnMD likes this.
  40. BeerBeast

    BeerBeast Savant (485) Florida Oct 9, 2012

    Great, then this entire legal case was based on the musings of color blind and legally blind people. Yup, that must be it.

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