Well, let me put it this way, then: Like I said, Proprietor's is my favorite beer, so I'm really not complaining. With that being said, I didn't get an overwhelming, very superficial coconut flavor from it the way you would a coconut macaroon, coconut paleta (mexican popsicle), etc. So I guess that's what I went in expecting, and probably what a lot of others expected, given the reviews the beer gets. The other thing I'll say is that my perception of these types of beers really changes depending on the pairing. I didn't pair Proprietor's with anything, so it's possible that had I, I'd change my tune. For example, I had Pipeworks Pineapple Bling, and didn't taste much pineapple for much of the bottle. Then at the end, I ate some...I think spicy taquitos or something? Then suddenly the beer was bursting with pineapple. Same thing with Goose Island's Juliet; I've read that the Vintage Sisters were meant to be paired with food, and I certainly thought Juliet was better when I had crackers with it. Either way, it all comes down to expectations and an individual's palate, so I get both sides when people love Proprietor's or are disappointed by it.