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What is typical liquor store markup?

Discussion in 'Beer Talk' started by quetzal013, Feb 5, 2013.

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How much does a liquor store usually markup beer after they get it from the distributor?

  1. 10%

    2 vote(s)
    1.9%
  2. 20%

    25 vote(s)
    23.6%
  3. 30%

    51 vote(s)
    48.1%
  4. 40%

    15 vote(s)
    14.2%
  5. 50%

    4 vote(s)
    3.8%
  6. 60%

    0 vote(s)
    0.0%
  7. 70%

    0 vote(s)
    0.0%
  8. 80%

    0 vote(s)
    0.0%
  9. 90%

    0 vote(s)
    0.0%
  10. 100%

    9 vote(s)
    8.5%
  1. erichall

    erichall Aficionado (195) Kentucky Nov 13, 2008

    Size of package has big influence on pricing. Singles have biggest markup, cases/30packs smallest.

    Growler fills do have a higher profit but you must factor in labor of filling, waste, cost/maintenance of draft system, disposable sampling cups, and cleanup. Unless you are constantly filling growlers, those added costs are fairly high. And tracking all those factors is a never ending battle.
     
  2. Well every market is different but large stores get scan dollars or rebates. They'll also offer incentives for shelf placement, new product placement, etc. And yes, sometimes the store will just drop the price because of competition and not make a profit.
     
  3. YogiBeer

    YogiBeer Savant (485) Illinois May 10, 2012


    WHAT?! Where?
     
  4. at Buffalo Wild Wings the markup is like 300%
     

  5. On premise is a whole different animal.
     
  6. BeastLU

    BeastLU Advocate (550) Virginia Dec 20, 2012

    What craft beer is sold at a 75-80% margin at 12 bucks a case? If you sold Natty lights at 50 cents a can you would lose money...
     
    PeterJ likes this.

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