If I run into people who show interest in/have questions regarding beer- whether it be at work, in the store, at the bar, at family or social functions, etc- damn straight I will strike up a friendly conversation, keep it positive, try to throw in a little context and education along the way. Sometimes those people will even take the next step; and that can be pretty rewarding. But you do have to know where to draw the line, and let people take things at their own pace, or even not at all. Crossing that line is where the proselytizing seems to come into play. Participating here is also important, I'd say. Especially when it comes to newcomers, who may feel overwhelmed, or not know where to begin. But even amongst the rest of us- if this remains a vibrant community, where we will have as many disagreements as agreements, then it can do nothing but help the whole of craft beer here and abroad.