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Where's craft beer movement going?

Discussion in 'Beer Talk' started by admiral1, Mar 29, 2013.

  1. Today, killing some time, I stopped at my local tap room just to find out they were having the tap system cleaned and it would be awhile before I could have a draft. Knowing that a TGI Friday's was farily close, thought I'd give it a try. WHAT A SHOCK!! Sixteen taps and the craft beer was not my idea of craft beer. They had six:
    1. Sam Adams Boston
    2. Sam Adams Alpine Spring (kicked)
    3. Sierra Nevada pale ale
    4. Blue Moon
    5. Yuengling
    6. Guinness
    I ask the bartender (kid) if there was any IPA's on tap or was what I saw was it and he said "We do have Guinness." I ordered a Sierra Nevada and drank it and left. Really disappointed. Bartender (kid) told me old bar manager tried to bring some good local craft beer in (East End, Full Pint, Ithaca, etc) and they would just not sell. I hope this isn't a sign of things to come in this area, although, I
    do most of my drinking at home, but it did surprise me. I thought the younger crowd was alittle more into taste.
  2. Kahless

    Kahless Aficionado (190) Kansas Mar 21, 2013

    Uhh that's much better than it would have been at TGI Friday's 10 years ago? Dunno what you're worried about.
    SatlyMalty and sicilian like this.
  3. RamoneTavares

    RamoneTavares Zealot (95) Virginia Jan 15, 2013

    A). Were you really that surprised at that selection at a tgi fridays?
    B). A lot of times the local craft brewers cant compete with the keg price of a bmc. Such was the case at one of my local places. Met the bartender at a different bar when he was off and he said the kegs of bmc were half the price of one of our local breweries.
  4. Frankinstiener

    Frankinstiener Savant (405) Illinois Jul 28, 2009 Beer Trader

    That's pretty much what I would expect going into a Fridays, the only shock here is they had a "kid" as the bartender. Here in Illinois you have to be 21 to tend bar.
  5. Hanzo

    Hanzo Champion (975) Virginia Feb 27, 2012

    That's actually not bad for TGI Fridays.....hell I don't even think ours has SNPA, but I'd take that.
  6. A TGIF or similar chain restaurant in New England you will more often that likely get Shipyard and Harpoon beers. Whatever region youre in you'll get the big craft breweries from that region. Thats how UNO is and Im guessing TGIF is the same way.
  7. BeastLU

    BeastLU Advocate (570) Virginia Dec 20, 2012

    You (ass) doesn't understand the business (beer) in this country (America).
  8. Nectar

    Nectar Savant (310) New Jersey Jan 17, 2013

    Consider the source and be happy you could get a SNPA.
    RobertColianni likes this.
  9. GuzzLah

    GuzzLah Savant (445) Illinois Mar 2, 2013

    TGIF? WTF!

    If you want great craft beer, you need to go to Applebee's or Chili's. Sheesh!
  10. Schmuck82

    Schmuck82 Initiate (0) Texas Nov 13, 2008

    Man, why can't I get KBS at McDonalds? I'm pissed.
    mfnmbvp, RobertColianni, ufmj and 8 others like this.
  11. I don't think what you find at TGIFriday's has anything to do with where the craft beer movement is going.
  12. adkieffer

    adkieffer Savant (420) Washington Nov 23, 2010

    To infinity and beyond....
    Steimie and SammyJaxxxx like this.
  13. HeyJim

    HeyJim Savant (395) Pennsylvania Sep 22, 2012

    Yeah, TGIF isn't a place you want to go for beer. You mentioned East End. You in the Pittsburgh area?
    Zimbo likes this.
  14. oh the humanity! i refuse to eat at TGIF ever again, i suggest we organize a mass boycott. its a truly sad day for craft beer
    RobertColianni and NiceTaps like this.
  15. 19etz55

    19etz55 Savant (430) New Jersey Aug 12, 2007

    Take a DEEP breath. The craft beer industry is doing fine. There are craft breweries popping up all the time brewing some incredible beers. You just have to find the right places. While you are here on BA go to the upper left corner of this site and click places. BA can help direct you where to go. They will help you will find your way.
    NiceTaps likes this.
  16. NiceTaps

    NiceTaps Advocate (560) New Jersey Nov 21, 2011 Beer Trader

    Come on! What do you want from Friday's, it's a gimmick joint all the way. And, if I'm correct, the visit was a Thursday afternoon, so the senior bartenders are not on duty. The 'kid' said Guiness, maybe he likes it. Hey, on the posted list Guiness is my second choice after SNPA..am I now 'non-craft', omg?!?:rolleyes:

    As far as "Where's the craft beer movement going?" It looks like Fridays knows where; right to the bank.

    Unbunch your panties, OP, you'll be ok.
    4balance likes this.
  17. ThisWangsChung

    ThisWangsChung Champion (845) Maryland Oct 15, 2011 Beer Trader

    I'd seriously jump for joy if any of the nearby chain restaurants I live near ever offered SNPA...
    Dools9, ufmj and Zimbo like this.
  18. You're complaining when you had those 6 to choose from?
    I hate when the beer menu in the chain restaurants is Bud, Bud light, Miller Light, Coors Light, Corona and Heineken. Period.
  19. Pints of SNPA could keep me occupied for a while.
    RobertColianni and ufmj like this.
  20. PsilohsaiBiN

    PsilohsaiBiN Advocate (725) New York Aug 10, 2010 Beer Trader

    Off a cliff, and I'm on the bus.
  21. RockAZ

    RockAZ Savant (470) Arizona Jan 6, 2009 Beer Trader

    I travel enough to appreciate SNPA at any bar when I am desperately hungry for a restaurant that the people I work with on a project can relate to. SNPA has been a lifeline to me many times when there was nothing else but drowning in BMC. Far Far from my favorite beer, but I have been grateful for it. I always leave a filled out comment card at the corporate chains asking for craft beer, and that is not a snub to SNPA, but I do like my full flavor beers and SNPA is a little bland in comparison. I hope if the corporate chains get enough of these comment cards they will change their taps, even with the despicable pricing/value added games going on from the BMC distributor reps.

    When BA has a listing in the area for a quality place, I do try to steer the crew towards it, and honestly for the first 7 years I was on this forum the only reason I used BA were these reviews of pubs, not the beer reviews. When I was home, I never went to anywhere I thought I could not get a decent beer, and hardly cared what other people I did not know might think of one beer or another. But your thoughts on the atmosphere and beer selections for your local or places you visited were appreciated immensely when I was out of town.

    Thanks to the founders and admins who put together these pub reviews over the years, you have made my night many times over.
  22. Premo88

    Premo88 Champion (855) Texas Jun 6, 2010 Verified

    the craft beer industry is every so slowly taking over Houston ... I've seen Karbach on tap in a handful of places, and I know others are doing very well there.

    TGI Fridays? That's awfully low-hanging fruit, so the fact that they had SNPA is probably a good sign.
  23. depends on where you go. was at a bar tonight in calgary that had alexander keiths as one of their 6 "micros". other 5 were all owned by molson or labatt. that being said, if i wanted to i could go to a bar that has mikkeller and lagunitas on tap. wouldnt say craft beer is dying because of bar a.
  24. Jake1605

    Jake1605 Initiate (0) Missouri Nov 24, 2009

    You doesn't understand where his is came from (ass).
  25. cavedave

    cavedave Poobah (1,070) New York Mar 12, 2009 Beer Trader

    Easy pardner, craft lovers are 6% of the population, probably 3%, or less, of the cust. base of that TGIF.

    In UK craft lovers are 20%, at best estimate, of beer drinkers, and that country has a long and vibrant history of drinking fine beer, unlike the U.S..

    We prob. will get near 10% of beer drinkers at some point, so it would be silly to expect offerings to be more than 10% of taps.

    SNPA is a damned good beer. Why complain there wasn't any Ithaca or East End?
  26. Not that I've ever done any research on it or anything, but I'd say that was a bit high. Craft beer and ale (in the modern sense of the word - i.e. US style experimental breweries) I'd put at like 5-10% absolute max, and real ale probably something like 30-40%. Although quite a few breweries are merging parts from both areas so it's always hard to tell.

    To me it looks like some small breweries are going to grow and grow and dominate the market (the craft beer market that is) even more. I guess it was always inevitable though, capitalism and all that.

    Edit: sorry I thought this was going to be an actual discussion.

    Blargh TGIs and over expectant customers *shakes fist*
    cavedave likes this.
  27. dennis3951

    dennis3951 Advocate (635) New Jersey Mar 6, 2008 Beer Trader

    SNPA & 2 Sam Adams = a good tap list at TGIF and the like.
    TongoRad likes this.
  28. TongoRad

    TongoRad Poobah (1,035) New Jersey Jun 3, 2004 Beer Trader

    And that's the answer to the question- where is the craft beer movement going? It's making inroads into places where you would never have expected it to go 10-15 years ago. This is a good thing.
    RobertColianni likes this.
  29. Lutter

    Lutter Advocate (660) Texas Jun 30, 2010

    The Friday's in Austin have those same choices...

    Doesn't mean we don't have 5+ bars with 60+ taps each (one with over 100) as well. They don't seem to be going out of business either.

    Personally, every time I go to a Friday's, disappointment is the only sure thing on the menu.
  30. 6% total market share for craft beer does not nessesarily equal 6% of the population (or even 6% of beer drinkers), for a variety of reasons. For one "A majority of American beer drinkers now drinks craft beer at least occasionally" according to internal Boston Beer Co. market research, parts of which are explained in this free article on Beer Business Daily from last year - The Numbers Behind Majority Craft Consumption

    So, there are a LOT of "switch-hitters" - beer drinkers who might primarily drink adjunct lagers or mass market imports yet still have the occasional craft beer - "splurging" on a Sam Adams (if one can call buying anything at TGIF "splurging"). Of course, for such a drinker, SNPA or the SA options are probably "good enough" (esp. in light of the story told about carrying more crafts that "just would not sell"- we've all seen that).

    That reports also notes that even those considered by the report as "real beer geeks" and equal an estimated 7% of beer drinkers still mostly drink craft only 80% of the time - so that probably put most BA's and "BA-types"in an even tinier percentile.
  31. Horbar

    Horbar Advocate (675) Rhode Island Feb 24, 2012

    It's going in my belly.
    sicilian likes this.
  32. Ericness

    Ericness Savant (290) Massachusetts Nov 21, 2012

    Beat me to it!

    Sounds like the "kid" aspect is irrelevant to this equation unless they're somehow the ones making the purchasing decisions for the bar. Not the "kid's" fault the bar doesn't have craft as he knew enough to note that the location actually tried to serve craft and had a legit business reason for stopping. He does lose some points for the Guinness in place of an IPA thing, but he was at least recognized you weren't a BMC guy and tried to offer you something different (and thus make a sale/get a tip).

    That list is also WAY better than the last Friday's I went to. Sam, Sam Seasonal, and standard BMC.
  33. I am going out to a bar that says they have 16 beers on tap, with about half being craft. Here is their list -

    Bud Light
    Coors Light
    Labatt Light
    Miller Lite
    Blue Moon
    Stella Artois
    Sam Adams Seasonal
    Mackinac Pale Ale
    Ghetto Blaster

    I am not surprised or upset at the choices; I will certainly enjoy a Ghetto Blaster. I am upset at the math. 5 is not almost half of 16.
  34. RobertColianni

    RobertColianni Advocate (700) Pennsylvania Nov 4, 2008 Verified

    What time did you arrive at the pub that was cleaning all of their lines? 9am? Why couldn't you just ask them to load "Beer A" first? It takes about five minutes per keg to flush a line. You should have been drinking within minutes.
  35. cavedave

    cavedave Poobah (1,070) New York Mar 12, 2009 Beer Trader

    Great info. I did mean specifically 6% of the population of beer drinkers, but it is true such a cut and dry figure is hard to pinpoint, as you note lots of switch hitters, and other factors involved.

    That said I would be surprised if total volume of craft as a percentage of beer brewed and purchased in this country ever got much above ten percent. Probably a safe bet TGIF will never have more than one or two taps of better beer in most markets. BA's find it hard to accept, but folks in this country buy AAL's because that is the beer they enjoy to drink.
  36. kingofhop

    kingofhop Advocate (565) Oklahoma May 9, 2010

    If they got Sam and SN, I ain't bitchin'.
  37. StubFaceJoe

    StubFaceJoe Advocate (530) Colorado Nov 24, 2011

    You don't bitch much. You probably would have said that about any beer list.
  38. kingofhop

    kingofhop Advocate (565) Oklahoma May 9, 2010

    True, stub. I'm happy with any kind of beer. Hell, High Life is better than iced tea.
    lionking and StubFaceJoe like this.
  39. cde1218

    cde1218 Savant (295) New Jersey Sep 13, 2012 Beer Trader

    I was reasonably surprised at the craft selection at the UNO's I have been to in NJ. Not all that horrible and significantly better than this list at Friday's. With that said, every once in a while a good old Sam Adams isn't that bad..... There's a place local to me that always has Cherry Wheat on tap and its damn good.
  40. StubFaceJoe

    StubFaceJoe Advocate (530) Colorado Nov 24, 2011

    Couldn't agree more.