It's volume, pure and simple. Hoarder beers trade very well because they're low volume versions of the Reserve beers (and FWIW think that >1k Hoarder's estimate is way too high). Mocha Wednesday and Wineification, are "just BT variants" (albeit really good ones) but MW trades quite well (seems to be roughly equivalent to a DDG) and Wineification is more or less an instant whale. It's not quality. The Bruery beers are awesome. The fact that people bitch so much about the few beers that were off last year is just an indication of how high expectations are with the Bruery. They've got a 11 beers in the top 250 here on BA which is the same number as Cantillon and more than any other brewery. It's not price. These are expensive to produce beers and are not that far off of similar offerings when you consider the society discount. For example most Bruery sours are $17 which compares very favorably against Cascade Sours that are $20-$30. Sure you can point out examples of beers that cost less (e.g. New Glarus) but I think most of those examples would rightfully be considered "cheap". Estimates of 1k+ Hoarders are too high, FWIW.