Becomes the Largest Beer Community in the World

by: BeerAdvocate on 03-16-2007
BOSTON, MA (March 16, 2007) - celebrates 100,000 website members this week, making the grassroots network of beer enthusiasts and industry professionals the largest of its kind in the world.

"We're honored to be surrounded by such a large group of people who appreciate beer as much as we do," said Todd Alström, co-founder of BeerAdvocate.

"This is a major milestone for beer," added brother and co-founder, Jason Alström. "When we started over 10 years ago, few people were using the Internet for beer, let alone using our website. Today, we're a powerful voice for beer consumers, thanks to the dedication, passion, and support of our users. Cheers to them!" offers its users an invaluable resource, including the ability to: discuss beer-related topics, search and review beers & places, find beer events, create local BeerAdvocate member gatherings, learn about beer styles and how to serve them, read the latest beer news, and become part of like-minded community who share a passion for learning more about beer. Membership is free.

Nearly 90% of its users hail from the United States, 3.2% from Canada, 1.3% from the United Kingdom, 1% from Australia, and the remainder from 188 different countries. Current page impressions exceed 5 million each month.

Throughout 2007, the Alström Bros are preparing to launch several viral marketing campaigns to raise awareness for beer. "We can always do more for the industry and its image," explained Todd Alström, "and that's what being a BeerAdvocate is all about."

About BeerAdvocate
BeerAdvocate is a global, grassroots network, powered by an independent community of beer enthusiasts and industry professionals who are dedicated to supporting and promoting beer. was founded in 1996 by brothers Jason & Todd Alström, who now host 3 beer festivals a year in Boston and recently launched the nation's only monthly beer magazine dedicated to advocating beer through a unique exploration of beer style, culture, and respect. Plans to open their own brewery in the Boston area are also in the works.

Respect Beer.

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