From the narrative-driven artwork of Jolly Pumpkin to the modernist pop-culture mashups of Stillwater, brewers and artists are increasingly using beer’s packaging as an opportunity to tell a story about their brand and the liquid inside.
A look at two of the longest-running family breweries in the US—New York’s F.X. Matt and Minnesota’s August Schell—explores the challenges they faced and the ways these companies survived when others disappeared after Prohibition.
Attracted by the idea of increased brand awareness and selling directly to consumers, breweries tackle growth by opening multiple locations in their hometowns. We look at examples in San Diego, Grand Rapids, Mich., and Asheville, N.C.
From blank brewhouse walls made colorful by local muralists to expressions of brand identity, large-scale art is a growing presence at breweries across the country. We highlight six of the most striking examples.
While some in the beer industry may have started as volunteers, and craft brewing’s popularity means willing participants are never in short supply, more and more business owners now see unpaid labor as a potential risk.
While most Asian cultures make alcohol from rice, the Bhutanese farmhouse ales Sin Chang and Bang Chang start with 100 percent raw wheat. Reserved for religious and special occasions, these Wheatwines are a part of life for many.
While it once represented up to three-quarters of the beer drunk in London, Porter’s popularity took a big hit after WWII. Today, enterprising brewers with a passion for the style and its history are rescuing this dark ale from obscurity.
While many brewers chase experimental hop strains, sequence yeast, and use technology to dial in new recipes, a handful of others are looking to the past for inspiration, hoping that ancient ales will excite a new generation of drinkers.
A far cry from the hokey corporate bars that market themselves with surfboards and beach themes, authentic surf culture has shaped a growing number of breweries across the country—from the company ethos to the beers themselves.
With a focus on experimentation and, especially, hops, a new generation of Belgian brewers takes its inspiration not from its Trappist or Lambic-producing forefathers, but from brewers in the US and the UK.
As brewery-band collaboration projects become more commonplace, new research suggests that neurological connections between how we process taste and sound could exist—potentially taking musically-inspired beers to a new level.
Hidden in Eastern Europe and forgotten for centuries, the fruity, slightly sweet, and full-bodied õlu, or beer, made by the Seto people is reminiscent of British Mild Ale, Kvass, a beverage made from fermented bread, and even root beer.
Taking cues from the pub and taproom model used by smaller breweries, big players in the beer industry, from 10 Barrel to Blue Moon and Lagunitas, attempt to cash in on the convenience and sense of community of urban outposts.
As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?
While some German brewers make beer that flouts the Reinheitsgebot, many more are committed to brewing within its strictures while employing creative tactics, like adding hop varieties that mimic flavors of prohibited ingredients.
Once an industry staple, Pale Ale has ceded shelf space to the popular IPA and its Imperial and Session cousins. Has the former flagship style seen its last days, or can it be reborn with a renewed emphasis on hop and malt varieties?
A look at the beer industry post-2015, the year that Big Beer acquired successful craft breweries left and right and infused mind-boggling amounts of money into the business. Their plan? Buy more shelf space.
While Anheuser-Busch’s spree of brewery acquisitions makes headlines, its wholesaler purchases have spawned a war at the distribution level that could be one of craft brewing’s most important fights yet.
The history of British hop strains Goldings and Fuggles has long been shrouded in mystery. Will new evidence reveal the identities of the people who lent their names to this pair of influential varieties?