Category: Label Approval

Smoky Joe Whisky Extra Stout by Poland’s AleBrowar Label Approval by

The labels for Polish brewery AleBrowar are designed to separate its beers from mass-produced products and send an unequivocal message that it is artisan beer.

At Collective Arts Brewing, Packaging Showcases Emerging Artists Label Approval by

Twice a year, up to 75 new works of art by emerging artists are distributed across all of Collective Art Brewing’s brands.

Alphabet Brewing Co.’s Style-Bending White Breakfast Stout Label Approval by

To design Alphabet Brewing Co.’s labels, creative director Nick Hamilton starts by imagining the beer into the middle of a vivid narrative.

Muskoka Brewery’s Double Chocolate Cranberry Stout Label Personifies Winter in Ontario Label Approval by

The character on Muskoka Brewery’s Double Chocolate Cranberry Stout label has taken on a life of its own, inspiring look-alike and beard-growing contests at the Ontario brewery.

Mad Elf, Tröegs’ Belgian Strong Ale, Gets A New Look Label Approval by

Mad Elf is the latest Tröegs label to get an illustrated, streamlined look as part of the Pennsylvania brewery’s gradual rebranding.

Wee Mac Scottish-Style Ale by Sun King Brewery Label Approval by

For a brewery whose marketing director started out washing kegs, Sun King’s redesign isn’t surprising. Even the Indiana brewery’s milestones are couched in a beta mindset.

The Skeg by Cape May Brewing Co. Label Approval by

Each beer in Cape May’s Barrel Aged series is named for a different part of a boat. The illustration for The Skeg, a golden sour ale, features the fin-like structure on the bottom of the boat.

The Keeper’s Veil Honey Saison by Burial Beer Co. Label Approval by

In the can art for The Keeper’s Veil, a honey Saison, each side represents an extreme—a beekeeper in the spring and summer of her life, and a dark, heavy scene of death and decay.

Maverick & Gose by Second Self Beer Company Label Approval by

Second Self embraced the “Top Gun” nostalgia with its summer seasonal, creating a video spoof of the famous volleyball scene and including movie quotes on the bottoms of cans.

Two Years With Dr. Nandu by Aeronaut Brewing Co. Label Approval by

From illustrations to beers, the team at Aeronaut Brewing likes to explore the expressive potential of accessible materials.

Hop Stimulator Double IPA by Funky Buddha Brewery Label Approval by

When creating the Double IPA’s label art, capturing the evolution of a brewer into a hop monster in a single image took about three months of collaboration between the Florida brewery, its branding agency and an illustrator.

PsycHOPathy IPA by MadTree Brewing Label Approval by

To create the art for MadTree’s IPA, designer Margaret Weiner made a composite of inkblots that combine the shape of a hop bud, a maniacal face, and branches and roots.

Barn Dog Chocolate Vanilla Imperial Porter by Wyndridge Farm Brewing Label Approval by

You can’t go wrong with a chocolate lab, thought Steve and Julie Groff, owners of Wyndridge Farm Brewing. And Barn Dog Chocolate Vanilla Imperial Porter’s popularity has proved them right.

Nathalius by Omnipollo Label Approval by

To create the label art for Nathalius, co-founder Karl Grandin filled an aquarium with Omnipollo beer and oil paint, swirling it to create different shapes, while photographer Gustav Karlsson Frost “manically captured the process.”

Umami Monster and Mecha-Hop by Garage Project Label Approval by

Of all the ingredients an experimental brewer can challenge palates with, processed extracts could be the most risky. But in the comic-book universe that Garage Project created, Mecha-Hop, an “Industrial Process Ale,” was designed as the opposite of an organic brew: Umami Monster.

Chiberian Warmer by Arcade Brewery Label Approval by

For Arcade Brewery’s quarterly Public Brew series, the community creates the name and label design for a seasonal beer.

Ghost Pigeon Porter by New England Brewing Label Approval by

Though straightforward, the Ghost Pigeon Porter label’s humor lies in the details. Take the eyes—too small or large, and they weren’t funny.

Apex Predator by Off Color Brewing Label Approval by

Apex Predator—and every Off Color label—is black and white. But what may seem simplistic—a pen-and-ink drawing that started as a Sharpie sketch on a bar napkin—is, of course, not so much.

Imperial Pumpkin Ale by Reuben’s Brews Label Approval by

Imperial Pumpkin Ale mixes it up as one of the brewery’s first labels featuring art. A nod to Tim Burton and the spirit of Halloween, the “foggy autumn night sky at a pumpkin patch” is a departure from the minimalist look of other Reuben’s Brews labels.

Alter Ego Saison by Smartmouth Brewing Co. Label Approval by

Smartmouth has a way of winning people over to the nerdy side. From the metabolic flows of fermentation to the yeast pitch rate formula, the cans become a resource for people to study while they drink.

Strutter by Bitter Old Fecker Rustic Ales Label Approval by

Artist Keith Neltner’s rendition of a real-life rooster who once “ruled” the farm owned by Cecil Fecker, Nathan Hukill’s grandfather, was designed to wrap the brewery’s first release, an Imperial IPA brewed with nine hop varieties, five malts and a botanical blend.

Forest Dweller Pale Ale by Crooked Fence Brewing Co. Label Approval by

The name “Forest Dweller” could inspire all sorts of imagery. Leave it to Crooked Fence to come up with a primitive-looking woman riding a bear with lightning bolts coming out of its mouth.

Burning River Pale Ale by Great Lakes Brewing Co. Label Approval by

Referencing the infamous Cuyahoga River fire of 1969, the revamped image for Burning River Pale Ale took inspiration from recycled materials to help symbolize Burning River’s environmental message, and incorporates newspaper clippings from the fire and text from the 1972 Clean Water Act.

Alternate Side by Third Rail Label Approval by

Most breweries don’t release their first packaged beer with a label depicting their hometown getting sucked into a void of nothingness. In the image, a classic New York street corner—historic brownstone, sign-studded street lamp and all—is flying into a vacuum.

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