Category: For Love of the Craft

All Together Now: Beer Choir Unites Drinkers in Song For Love of the Craft by

Beginning modestly in 2015, Michael Engelhardt’s Beer Choir, which revives the historic link between beer and song, has grown to 25 chapters nationwide.

Alena Botanica: Hop Art Beyond the Glass For Love of the Craft by

Alena Schnarr’s plant-inspired artwork took a turn for the hoppy during her years working (and photographing) at the Alchemist in Vermont.

The Pull of Tap Handles For Love of the Craft by

Beginning in the mid-1980s, microbreweries started to think of tap handles as promotional tools. Now, numerous beer-focused bars have what amounts to rotating art exhibits thanks to companies such as Taphandles in Seattle.

Dark Arts: Brewers Find Success Connecting with Horror Fans For Love of the Craft by

Beers like Lovecraft Honey Ale, Dawn of the Red and Festus Rotgut exemplify a recent trend among breweries: using branding to reach fans of pop culture subgroups.

Metulczki: A Painter of Beer in Leipzig, Germany For Love of the Craft by

Done in acrylic, the series of paintings employs the classical glaze technique, using multiple layers of both paint and shellac. The result is a sharp, photo-like painting of a brightly illuminated glass of beer that almost seems to be glowing.

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