When creating the Double IPA’s label art, capturing the evolution of a brewer into a hop monster in a single image took about three months of collaboration between the Florida brewery, its branding agency and an illustrator.
To create the label art for Nathalius, co-founder Karl Grandin filled an aquarium with Omnipollo beer and oil paint, swirling it to create different shapes, while photographer Gustav Karlsson Frost “manically captured the process.”
Of all the ingredients an experimental brewer can challenge palates with, processed extracts could be the most risky. But in the comic-book universe that Garage Project created, Mecha-Hop, an “Industrial Process Ale,” was designed as the opposite of an organic brew: Umami Monster.
Imperial Pumpkin Ale mixes it up as one of the brewery’s first labels featuring art. A nod to Tim Burton and the spirit of Halloween, the “foggy autumn night sky at a pumpkin patch” is a departure from the minimalist look of other Reuben’s Brews labels.
Smartmouth has a way of winning people over to the nerdy side. From the metabolic flows of fermentation to the yeast pitch rate formula, the cans become a resource for people to study while they drink.
Artist Keith Neltner’s rendition of a real-life rooster who once “ruled” the farm owned by Cecil Fecker, Nathan Hukill’s grandfather, was designed to wrap the brewery’s first release, an Imperial IPA brewed with nine hop varieties, five malts and a botanical blend.
Referencing the infamous Cuyahoga River fire of 1969, the revamped image for Burning River Pale Ale took inspiration from recycled materials to help symbolize Burning River’s environmental message, and incorporates newspaper clippings from the fire and text from the 1972 Clean Water Act.
Most breweries don’t release their first packaged beer with a label depicting their hometown getting sucked into a void of nothingness. In the image, a classic New York street corner—historic brownstone, sign-studded street lamp and all—is flying into a vacuum.