Once an industry staple, Pale Ale has ceded shelf space to the popular IPA and its Imperial and Session cousins. Has the former flagship style seen its last days, or can it be reborn with a renewed emphasis on hop and malt varieties?
As with beer, craft cider is aiming for people with more sophisticated palates. And one of the first things modern cider makers have done is dry the palate out. To lure beer drinkers, cider makers in the Pacific Northwest started adding hops.