Tag: Ken Grossman

  
Ken Grossman on the Sierra Nevada Camp Fire Relief Fund and the Collaborative Effort Behind Resilience IPA Beer It Forward by

Sierra Nevada’s Ken Grossman talks about the potential reach of the Camp Fire Relief Fund, the logistics of coordinating such a large initiative, and his company’s dedication to helping its community rebuild.

Beyond the Pale: Is the Pale Ale Passé or Poised for Reinvention? Feature by

Once an industry staple, Pale Ale has ceded shelf space to the popular IPA and its Imperial and Session cousins. Has the former flagship style seen its last days, or can it be reborn with a renewed emphasis on hop and malt varieties?

Voices for Change: Balancing the Needs of Diverse Members, Brewers Guilds Strive to be Inclusive and Effective Feature by

Brewers guilds must educate, protect and promote. It’s taken the craft brewing industry some 35 years to be able to produce 12 percent of the beer bought in America. No one accomplished that feat alone. There is strength in numbers.

Better by Degrees: Why Cold Storage Matters to Your Beer Feature by

Craft breweries of all sizes are shipping their beer to far-flung accounts. So how do they maintain the condition of their beer, please fickle customers, and simultaneously grow their brands? The answer is cold storage.

Holy Water: What Do Craft Beer and Born-Again Christianity Have in Common? Feature by

Beer and religion have walked hand in hand for thousands of years, from ritualistic brewing in ancient Turkey to the Trappist monasteries of Belgium. And just like born-again Christianity rose from the ashes of burned-out spiritual lives, so did craft emerge from a beer culture that had pretty much dried up.

American Pale Ale: Beer’s Cascadian Renaissance Style Profile by

Added in the final stages of brewing to accentuate their aroma, the hops boldly announce their arrival by smothering the nose with a fresh wallop of citrus and freshly cut grass. Their grapefruit-like flavor rides proudly above the malt, biting the palate in an unapologetically bitter finish.

The Next Pint of Craft Beer: Is it Half Empty, or Half Full? Feature by

Who had it easier: the groundbreaking veterans of craft beer’s early days, or the fresh faces popping up in today’s changed industry?

The Changing Face of the Beer Industry Unfiltered by

Times are changing quickly in the American beer marketplace, and they’re not going to slow down anytime soon.