Attracted by the idea of increased brand awareness and selling directly to consumers, breweries tackle growth by opening multiple locations in their hometowns. We look at examples in San Diego, Grand Rapids, Mich., and Asheville, N.C.
The craft beer industry might wring its hands over the bubble bursting, trademark wars and dilution of quality. But intrepid brewers are bringing craft beer culture to even the most remote pockets of the country. From medal-clad hombrewers to old-school pros looking to get back to basics, the folks behind these new operations are a diverse bunch.