We’ve noticed that glassware for beer often becomes more important than the beer itself. This form of snobbery is arguably bad for beer as a whole, making it less approachable for some and removing the focus from the beer.
Beer service, when done right, can certainly put on a good show and captivate its audience. Such delivery, with proper glassware, thoughtful pours, and a touch of caring and flare, causes heads to turn and customers to ask what that lucky guy or gal is drinking.
Bars should select a half dozen different glass styles, each with the qualities necessary to present their beers in the best lights, thus encouraging sales with the corresponding head-turns and matching the expectations of their customers for honest pints, tulips and snifters.