Glassify turns the bottom of a pint glass into a mini-computer that’s able to interact with a mobile device via a chip inserted during the manufacturing process and offer tailor-made deals through the Glassify app.
If you drink a beer, and your friends aren’t instantly notified about it, did it really happen? How is technology changing the beer drinking experience for so many enthusiasts, and why are they frantically sharing their experiences anyway?
Craft brewing by its very nature is a category disruptor. Just as Kodak didn’t see the digital camera coming, Big Beer overlooked craft brewers. Now a new debate about change has seeped into the homebrewing community: Is technology an acceptable substitute for trial and error?
Beginning with the Boston launch of Drizly in late 2012, more than a dozen beer delivery services have popped up, from hyper-local Brewber, serving just one neighborhood in Baltimore, to those serving a region or cities across the US.
First Draft, a 40-tap bar in Denver, opened its doors without a single bartender. Instead, patrons pour their own drinks with iPourIt, a self-service system for serving beer (or any line-dispensed beverage) by the ounce.
From its brewhouse in Hood River—a Silver LEED certified building with a roof covered in solar panels and a rainwater collection system for irrigation—pFriem is melding European tradition with American ingenuity using tools unfamiliar to most small craft breweries.
While the internet has given beer lovers access to information and communication avenues that we could never have imagined decades ago, the value of many social media options to breweries is harder to gauge.
One facet in beer’s evolution that tends to get overlooked is the point of dispense, the all-important place where beer gets pushed from a keg through a specific length of tubing, out of a faucet and into your glass with a little gas pressure and possibly a pump.
If those surprisingly comprehensible Scottish accents have charmed you into binge-watching Brew Dogs, you’ve probably also been won over by the likes of their silver-bearded right-hand-man, David Donley. Each episode, Martin Dickie and James Watt task him with the impossible, and he makes it happen.
NitroBrew is an on-site device that turns any style of beer—from Stouts to Pilsners—into a nitrogenated brew within moments, giving it the rich, creamy head and silky mouthfeel of a beer poured right off a nitro tap.
As anybody with a kegerator knows, the impromptu parties always happen where the beers are. That’s why it’s so important to keep tabs on your taps. Kegbot is a software and hardware one-two punch that keeps track of how much beer has been poured out of a keg, so you know when to replace it.
Through a device and cloud-based platform known as Electric Imp, BeerBug wirelessly transmits the status of your beer, cider or wine’s fermentation progress to a cloud, which you can then tap into and track on your smartphone or through the BeerBug’s website.
Craft breweries of all sizes are shipping their beer to far-flung accounts. So how do they maintain the condition of their beer, please fickle customers, and simultaneously grow their brands? The answer is cold storage.