Attracted by the idea of increased brand awareness and selling directly to consumers, breweries tackle growth by opening multiple locations in their hometowns. We look at examples in San Diego, Grand Rapids, Mich., and Asheville, N.C.
From blank brewhouse walls made colorful by local muralists to expressions of brand identity, large-scale art is a growing presence at breweries across the country. We highlight six of the most striking examples.
Carl Melissas, brewmaster at Asheville’s Wedge Brewing Company, brews up unpretentious ales and lagers inspired by the classic style benchmarks. It’s a simple-sounding proposition, until you account for the stiff competition all around town. The city knows quality and craftsmanship.