Discount Liquor

Discount LiquorDiscount Liquor
Discount LiquorDiscount Liquor
Store

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States

(414) 545-2175 | map
discountliquorinc.com

Notes:
PLACE STATS
Average:
4.47
Reviews:
111
Ratings:
171
pDev:
8.5%
View: Place Reviews
Reviews: 111 | Ratings: 171 | Log in to view all ratings and sort
Reviews by atone315:
Photo of atone315
atone315 from Wisconsin

4.33/5  rDev -3.1%
vibe: 4.25 | quality: 4.5 | service: 3.75 | selection: 4.75

I have been going to Discount since I have been of drinking age. Started with buying cheap and eventually my buying habits changed towards quality and they were there with their massive selection of craft beer. As I continued my knowledge of craft beer I started to figure out that a lot of the stuff on their shelves was a bit old to extremely old. In some cases this was not a bad thing, in others it ruined my opinion of a beer that may have otherwise been good fresh.

This place can get busy and their beer aisle is not what I would consider "wide". Especially when there is always 3-4 people stocking shelves, none of which seem to work there or care less whether you can find what you are looking for. Speaking of service, things have really changed here. 4 or 5 years ago you could stand around the "beer aisle" and talk beer with the people working there. Now it seems like they are too busy to give you the time of day. And I'm not sure what you need to do to be considered a local worthy of them going into the back to get you ONE bottle of the newest "rare" release, but I guess that spending $200-$300/ month is not enough.

Once you get past all of that, this place is damn good, and what keeps me coming back. They get decent quantity of everything that gets released and most of it appears on their shelves. I really do wish they would organize their beer better, the whole beer department needs a face-lift, IMO. And nobody beats their prices, generally the cheapest in the city.

100% worth a visit, make sure you have plenty of time if you are going to be searching for something. Don't grab a cart unless you are going during the day time hours, it will be a real hassle. And don't miss their glassware section, hidden in the corner of the store just as you enter.

Oct 16, 2013
More User Reviews:
Photo of TheGent
TheGent from New Jersey

4.31/5  rDev -3.6%
vibe: 3.5 | quality: 4.5 | service: 4 | selection: 4.75

Vibe: This could go either way. It’s grungey and a bit run down, but that kind of gives a very old school feel. Beer

Quality: Fresh beers. Everything seemed to be high quality.

Service: No one went out of their way to help me, but the checkout process was smooth and the woman was nice.

Selection: Out of town. Especially the import section. A really amazing selection of beer. A must stop for anyone visiting from out of town who wants great local, international and other options too. They also have a cool glassware selection.

Aug 20, 2019
Photo of scream
scream from Wisconsin

4.28/5  rDev -4.3%
vibe: 4 | quality: 4 | service: 4.25 | selection: 4.75

Oct 07, 2017
Photo of Millersbrewers
Millersbrewers from Wisconsin

4.97/5  rDev +11.2%
vibe: 4.75 | quality: 5 | service: 5 | selection: 5

Jul 25, 2017
Photo of JNForsyth
JNForsyth from Pennsylvania

4.21/5  rDev -5.8%
vibe: 4 | quality: 4 | service: 4.25 | selection: 4.5

Tons of beer here, a bit disorganized but everything is clearly marked with a price. Staff is friendly and attentive. Nice selection of local and regional beer, surprised to see so much Toppling Goliath stuff sitting around.

Nov 17, 2016
Photo of SSGCujo
SSGCujo from Wisconsin

4.69/5  rDev +4.9%
vibe: 4.25 | quality: 4.75 | service: 4.75 | selection: 4.75

The best place to buy beer in SE Wisconsin. Marie is the BOMB! She knows her beer! Matt from Beechwood, is there often, a great resource. I've been going there for 30 years. I would much rather spend my money at a family owned gem like this, compared to Total Wine. If they don't have it, they may get it for you.

Sep 08, 2016
Photo of Billolick
Billolick from New York

4.31/5  rDev -3.6%
vibe: 4.25 | quality: 4 | service: 4.25 | selection: 4.75

Must stop place

They have the goods

Tons of the locals, regional, and national good stuff. Loads of imports

Friendly and knowledgable help

Just go

10 mins from airport and 10 mins from baseball stadium

Jul 08, 2016
Photo of REVZEB
REVZEB from Illinois

4.18/5  rDev -6.5%
vibe: 3.75 | quality: 4 | service: 4.5 | selection: 4.25

Jun 22, 2016
Photo of JacksonSmith
JacksonSmith from Wisconsin

5/5  rDev +11.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Dec 15, 2015
Photo of Bubbaridesfast
Bubbaridesfast from Wisconsin

4.88/5  rDev +9.2%
vibe: 4 | quality: 5 | service: 5 | selection: 5

Dec 01, 2015
Photo of Angerhaus
Angerhaus from Rhode Island

4.63/5  rDev +3.6%
vibe: 2 | quality: 5 | service: 5 | selection: 5

Nov 25, 2015
Photo of adamranders
adamranders from Wisconsin

3.81/5  rDev -14.8%
vibe: 3.25 | quality: 3.5 | service: 3.75 | selection: 4.5

Nov 02, 2015
Photo of Kegatron
Kegatron from Pennsylvania

4.27/5  rDev -4.5%
vibe: 3.75 | quality: 4.5 | service: 4 | selection: 4.5

Aug 15, 2015
Photo of Jstonerock24
Jstonerock24 from Ohio

4.58/5  rDev +2.5%
vibe: 4.5 | quality: 4.75 | service: 4.25 | selection: 4.75

Jul 12, 2015
Photo of 03fatboy
03fatboy from Wisconsin

4.91/5  rDev +9.8%
vibe: 4.25 | quality: 5 | service: 5 | selection: 5

Right up the road of my house !!

Jul 11, 2015
Photo of aussiebeer
aussiebeer from Illinois

4.66/5  rDev +4.3%
vibe: 4 | quality: 4.75 | service: 4.5 | selection: 5

Drove all the way from Chicago to visit this place, so glad I did. Looks like your normal run of the mill liquor store but with an aisle different. A ton of beer that I can't get in Chicago. Grabbed some Psuedo Sue (first time trying, loved it), plus Alesmith and New Glarus and many more. Including a lot of European breweries that I've never heard of. Spent a couple hundred and I look forward to drinking the many different bevarages

Jul 08, 2015
Photo of greenspointexas
greenspointexas from Texas

4.4/5  rDev -1.6%
vibe: 4.25 | quality: 4.5 | service: 4.25 | selection: 4.5

Jun 17, 2015
Photo of KFBR392
KFBR392 from Illinois

4.03/5  rDev -9.8%
vibe: 4 | quality: 4.5 | service: 3 | selection: 4.5

This place pretty much looks from the outside what you would expect from a place called discount liquor. Macro neons and signs on the outside with mountains of boxes lining the windows. But I wandered in anyway to be surprised by a palette of fresh ballast point and impressive glassware collection after walking in.

Impressive aisle of beer with one of the most impressive import selections I've seen. The Mikkeller variety alone made it a quality import area. Their domestic options were equally impressive with plenty of NG, Toppling Goliath (had Golden Nugget, Dorothy's, and Smoove Operator on shelf), Black Husky, Upland, many smaller locals, and countless others. Be sure you search around as well, random shelves and displays hidden about with quality beer on them.

Wasn't asked if I needed help but wasn't really looking for any so kind of a wash in this category.

I was in Milwaukee for the day and this was far and away the best place to buy beer to bring back with me. Take your time and really search around and you will be sure to find a unique bottle to unearth and take home.

May 29, 2015
Photo of ShawnL
ShawnL from Wisconsin

4.75/5  rDev +6.3%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.75

May 27, 2015
Photo of spacecake9
spacecake9 from Illinois

5/5  rDev +11.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This place is awesome. Huge selection of great beers at very reasonable prices.

May 11, 2015
Photo of egrace84
egrace84 from Illinois

4.4/5  rDev -1.6%
vibe: 4.25 | quality: 4.5 | service: 4.25 | selection: 4.5

Mar 29, 2015
Photo of fondyball20
fondyball20 from Wisconsin

4.14/5  rDev -7.4%
vibe: 4 | quality: 4 | service: 4.25 | selection: 4.25

Mar 01, 2015
Photo of RobinLee
RobinLee from Wisconsin

4.66/5  rDev +4.3%
vibe: 4 | quality: 4.75 | service: 4.5 | selection: 5

Excellent import selection. Lots of cool stuff from lesser-seen breweries like To Ol, Haandbryggeriet, Mikkeller, Blaugies, De Struise. That doesn't mean they skimp on American craft, either, as they stock the latest and greatest from both around the nation and from WI. Friendly staff who are always willing to help. It looks a bit dingy, but that just means the money goes towards getting the good stuff. Better than their Waukesha location.

Feb 26, 2015
Photo of Steady_eddie1
Steady_eddie1 from Michigan

3.98/5  rDev -11%
vibe: 3.25 | quality: 4 | service: 4.25 | selection: 4

First went there in 79 or 80.Outstanding place then and now.

Feb 06, 2015
Photo of pat61
pat61 from Minnesota

4.82/5  rDev +7.8%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 5

This place has a huge selection of craft beers and as of 1/17/15 they have 17 different Three Floyds offerings in stock. they also have a large selection of imports.

Jan 19, 2015
Discount Liquor in Milwaukee, WI
Place rating: 4.47 out of 5 with 171 ratings