Discount Liquor


109 Reviews
Discount LiquorDiscount Liquor

Type: Store

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States

(414) 545-2175 | map

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Reviews: 109 | Ratings: 168
Photo of Wisconsuds
4.38/5  rDev -0.7%
vibe: 3.5 | quality: 4.5 | service: 4.5 | selection: 4.5

Discount Liquor. This place has been a mainstay in the Milwaukee Metro area for years. Decades. I've only visited the 51st & Oklahoma location, but I'm told there's a Waukesha location as well.

The atmosphere is nothing exciting. A ton of beer (and liquor, for when you're all beer'ed out) lines one whole, glorious row. Granted, 90% of their beer is room temperature on metal shelves, but I don't care as much as others do. Standard WI favorites are chilled in the cooler in the back. A whole display of New Glarus at all times.

There's no better store in the Milwaukee area in terms of quality and quantity. (Well, maybe Woodman's stores for quantity). If it's distributed in WI, it's probably at Discount.

Service is there, but you'll have to ask. The beer vixen holds your key to premier service.

There is no food available in this store.

I've been visiting Discount for years now, and it's rarely disappointed me. My only problem with the store is when they receive limited 4 or 6 packs of limited specialty brews, they will break them up and sell them individually. I understand they most likely don't get many cases of these brews, but it still irks me.

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Photo of MarcatGSB
3.9/5  rDev -11.6%
vibe: 3 | quality: 4.5 | service: 3 | selection: 4.5

Stopped in recently en route to FoBAB '11.

I was delighted to find a good selection of Mikkeller, Struise, Alaskan Brewing Company...the list goes on.

Yes most of the craft selection is kept on shelves, not a problem for me. They have a great New Glarus selection, as they always have at least four different varieties from the Unplugged Series.

The place was very hectic, many people doing their after work Friday booze shopping, but I wasn't looking for any kind of service, so I was happy not to be bothered, and just let me look.

I will make it a point to stop every time when in the area.

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Photo of JohnWaynes44
3.01/5  rDev -31.7%
vibe: 2 | quality: 3 | service: 2.5 | selection: 4

Just moved to Milwaukee and heard good things about the selection at this place. It seemed unorganized and a bit sloppy. Almost all of the good craft beer was warm. The cooler was full of cases of mostly bmc. I was disappointed that I could not build a six pack. They had one very small "build your own" section of about 10 kinds of boring beers. The selection of bombers of German, English, Belgium and American was pretty good. I just didn't have a good feeling about the place. It had a sort of ghetto liquor store vibe and the craft beer was pretty dusty. I did pick up a Rochefort 8, a few Samuel Smith bombers and some FBS for a reasonable price. Not worth the drive across town by any means. I will not go back, nothing special.

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Photo of mobius387
3.34/5  rDev -24.3%
vibe: 2 | quality: 4 | service: 1.5 | selection: 5

theres no denying that discount has the best selection of beer in the milwaukee area. theres also no denying that you wont get very good, if any, service from this store. i view discount as a necessary evil; they have beer that no one else gets, but i die a little bit inside whenever i have to go to this store. it feels like just a regular liquor store. the customer service is all but absent.

while you won't find the selection, there are just many other better places in milwaukee to go to than discount. use it as a last resort. go to rays/downer/three cellars/woodmans/anything before you go here.

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Photo of joekrie
4.01/5  rDev -9.1%
vibe: 3 | quality: 4 | service: 3.5 | selection: 5

This is a very large liquor store, complete with full-sized shopping carts and plenty of parking. It seemed to have a pretty big selection of beer, and nothing seemed to be priced too high. I didn't really notice too many employees walking around, so I didn't get a chance to find out about their beer knowledge. If you know exactly what you want, though, as I did, I guess that's not really a problem. Overall, Discount Liquor is a super-sized liquor store with a large selection and reasonable prices, but if you're looking for anything more this isn't what you're looking for.

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Photo of brew3crew
4.66/5  rDev +5.7%
vibe: 4.5 | quality: 5 | service: 4.5 | selection: 4.5

What a great beer spot in a spot you wouldn't expect

A-Normal beer store. Pretty busy. Staff walking around to answer questions

Q-Great beer slectiion and quality. Just about anything you can get in Wisconsin, this place gets. Also, the BEST glassware I have ever seen in a store. All crazy low priced as well.

S-All questions answered when I had them. Didn't have to go too far to find any one

S-Only knock on the selection is it is very cluttered. Almost missed out on Founders Breakfast stout because of it

V-Great. Cheap. Great selection. Will fo sho come back again.

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Photo of SpdKilz
4.14/5  rDev -6.1%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

Drove up here purely for beers I can’t obtain in IL (read NG). I went on a Thursday morning (around 11) and when I went in the store it was BUSY. No joke, I have never seen a liquor store so busy on a random Thursday morning. The quality was okay…the store needs a re-do eventually but for what it represents it to be, it is fine. The service was okay – there was a distributor there that was more helpful than the employees. The employees didn’t really even help me in the least. However the selection is where it really shines. There was some great stuff there – tons of NG stuff (much which is gone elsewhere), SA Triple (sure it sucks but I’ve been wanting to try it!), other one off stuff. All in all I dropped $200 when here (might as well stock up). The value was also pretty good. All in all a good store to stop in when you are in the area.

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Photo of nickd717
4.34/5  rDev -1.6%
vibe: 3 | quality: 5 | service: 3.5 | selection: 5

From the outside this looks like your typical large liquor store. From the inside this looks like your typical large liquor store. So you walk back to the part of the store where you expect to see 5000 cases of BMC and a sixer two of Spotted Cow and Sam Adams and whatnot, when awww SNAP dogg! A huge beer section jumps out at you. You name it, they’ve got it. Probably 20 New Glarus beers, some of them a couple years removed from their releases. Some other good vintage beers, along with just about everything that’s seen distribution in Milwaukee recently. Prices are very reasonable. No frills really, and the decor is certainly not impressive, but it’s one hell of a store which can be your one-stop shop for loading up on Wisconsin beer.

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Photo of DabblinWiscCraft
4.54/5  rDev +2.9%
vibe: 3.75 | quality: 4.5 | service: 4.5 | selection: 5

If you're in Milwaukee, this is really THE place to stop if you're trying to find those harder-to-find local and nationwide craft beers, as well as any of the rarer imports. I can easily spend two hours just looking around at their beer aisles...I actually did that just the other day, I think. Definitely a great spot to find New Glarus rarities, and probably the best collection of Bell's beers in the area, as well. I'm also impressed at the number of Three Floyds, Lagunitas, and Rogue offerings. My only beef with the beer in stock has been mentioned by others: Every so often you'll come across beers that are significantly past date. I was really bummed that I couldn't find any Ten Fidy that had been canned in the last six months. I also think their beer experience could be improved a good deal by offering customers a build your own 6 pack option.

Other than that, I've always found the staff to be knowledgeable and pleasant. The place does get extremely busy on the weekends, and that certainly affects the overall experience of shopping there. As others have mentioned, there tends to be a lot of clutter in the aisles, as boxes upon boxes of bottles to be restocked are left for long periods. And the beer sections--both in the aisles and the coolers--could certainly stand some clearer organization. Those are the main reasons why I marked down the atmosphere.

But if you're looking for good prices on hard-to-find beers in Milwaukee, this should probably be the first place you stop. Just try to do so at off peak times for a more enjoyable experience.

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Photo of ahq514
4.08/5  rDev -7.5%
vibe: 3.5 | quality: 4 | service: 3.5 | selection: 5

Was up in Milwaukee for Summerfest and stopped in here to pick up a few of the Wisconsin essentials, but I ended up walking out with a lot more.

There was lots of stuff that I have not seen in Chicago stores, because we either can't get it or when it does come here, if flies off the shelves within a day or two. Import section was second to none. Tons of awesome Belgians and an amazing selection of Mikkeller. Craft section was pretty good too, including a decent local selection as well. They seemed to have a few of the more rare items that you can seemingly never find in Chicagoland.

Everything seemed cheaper than in the Chicago area, but then again what place isn't.

The service was alright, no one offered to help with anything, but I did have a question or two that got answered about prices.

The one thing I was not a fan of about this place was the organization. Empty boxes were everywhere, the shelves were an absolute mess, stacks of boxes were blocking items on the shelf. Other than that though it was an excellent experience. If I'm ever back in Milwaukee, you can bet I'll stop here.

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Photo of 2BDChicago
3.46/5  rDev -21.5%
vibe: 2.5 | quality: 2.5 | service: 4 | selection: 4.5

I made a quick stop on way out of town after a meeting. Honestly I was a little disappointed, as I still searching for the killer collection of Wisc brewers products (since so many small operations exist in the state).

Don't get me wrong, this place has a lot of beer, but I had higher expectations based on reviews. They did have an extensive amount and variety of New Glarus, to the degree of still having IIPA and other releases I have not seen other places. Prices are definately competitive.

I didn't like the lack of organization of the beer section, and there didn't seem to be any specific way the different breweries were stock on shelves...domestic-imports-locals, all stacked together. And as another reviewer noticed, the Oskar Blues (dates on bottom of cans...thank-you) were older than I'd like, esp the IPAs.

Compared to my local Binny's, this place is a mess. I was most surprised by low amounts of Oso, Central Waters, Ale Aslym, and Tyrenna. Worth being on your shopping list, as there are some hard to find brews laying around (last dozen Bells Batch 10k in the state I'm sure). But, a week ago I was in Madison and was very much impressed by Rileys, esp in terms of the amount of Wisconsin brews. I will also disclose I don't care about imports and that might be this place's strength. Still looking for the craft beer killer connection in MKE.

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Photo of EnJeiBee
4.18/5  rDev -5.2%
vibe: 3 | quality: 4.5 | service: 4 | selection: 4.5

Upon entering you certainly get the feel of a cheap grocery store. Everything is a little older and the store looks a bit rundown. However, their selection is absolutely fabulous! I didn't interact with the staff outside of my checkout, so I can't put much of my opinion into that category.

Outside of the rare brews that sell out quite quickly, they had a great selection of harder-to-find brews from around the country. Plus, they had a dedicated BA computer on their beer aisle, something that I was extremely pleased with.

This is certainly my place of choice to go when looking for something I haven't tried before and will continue to be.

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Photo of myspoonistoobig
4.6/5  rDev +4.3%
vibe: 4 | quality: 5 | service: 4 | selection: 5

Visited 4/22 on vacation.

Simply an outstanding store. I've been here many times when I go back to my hometown and hve never been disappointed. Incredible selection of world-wide beers, regional beers and the best selection of WI beers I've seen.

The staff don't go out of thier way to help, but I was also a kid in a candy shop filling up a basket, so it may have been clear to them that I didn't need help.

The only downside I can conceive of is that it may be a victim of its own success in that everyone in Milwaukee knows this is the place to go. While there, I saw someone come in clean out all remaining bottles of Dreadnaught and separately, someone came in and snagged the max allocation of Central Waters BB Barleywine, Batches 9K and 10K and a bunch of other rare picks. That said, Discount still had those beers where other stores were sold out or didn't get any.

This is also the only place other than the brewery that I've seen New Glarus R&D. Don't know if that's a coincidence or if they have a special relationship.

Needless to say, if you're in Milwaukee, this is the place to go first. Prices are good, too. Not unreasonably cheap, nor are they gouging, but I paid about what I expected for every beer purchased.

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Photo of sherm1016
4.38/5  rDev -0.7%
vibe: 3.5 | quality: 4.5 | service: 4 | selection: 5

Discount Liquor has far and away the best selection of beer in Milwaukee, both for local craft as well as imports. Marie (the beer manager) is very knowledgable and is always quick to help. The prices, for the most part, are the best you will see in Milwaukee, although some limited release items are sometimes marked up and/or sold as singles only. Given the large number of people who shop here, I think they have to do it, or stuff would just fly off the shelves. The space is a litte cramped for the amount of beer they have, but again, it's the largest selection in the city. Most of the beer is warm, although there are some coolers in the back, and some items are only sold cold (e.g. Bell's). Discount also has a great selection of glassware available for purchase.

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Photo of drumminbrewer
4.47/5  rDev +1.4%
vibe: 3 | quality: 5 | service: 4 | selection: 5

I live in Chicago but always shop at Discount when I'm home visiting family, my one stop shop for rarity madness. They have the largest selection of New Glarus products in the state of wisconsin (so sayeth their sign on the outside of the door...also, the way things vanish off the shelf then reappear six months later leads me to believe they hoard that stuff and never "competelely" run out). Amazing import selection. Cantillon, Mikeller, you name it.

The people are friendly, but I wouldn't say the service is "extraordinary". Every once in a while somebody will ask you if you need a hand, but you're pretty much on your own there.

Only I think someones mentioned careful on dates. They have the entire single hop series from Mikeller, like, literally all of them...I'm starting to wonder how long they've been sitting there. Not to mention I can still find 2005 Raisin D Extra, nobody seems to buy it but me!

Overall...check this place out. If you're a beer geek I PROMISE you you'll find something that will blow you away there.

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Photo of sonoma01
4.78/5  rDev +8.4%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 5

This was my first visit to Discount and I will definitely be back! The selection of both domestic and imported beers is good, but the import selection is astounding. I was there for about an hour just trying to decide what to get and I had brought a list with me. The gentleman working the beer section was very friendly, helpful and extremely informative. The singles selection was small but had some nice choices. The drive is well worth it to get some hard to find beers new and old. I would highly recommend Discount to anyone that is in the area.

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Photo of drpdaddy
4.7/5  rDev +6.6%

I love visisting Discount Liquour. The selection they have is awe inspiring. Just when you think you have had a lot of different beers, Discount shows you there is an entire world of beer to explore. I could easily lose an hour just looking. The import selection is second to none. There are plenty of domestic and craft inventory as well. The prices are competative and usually about 50 cents to a dollar cheaper then everywhere else. One drawback is the staff isn't always available for recomendations and other questions, although I can usually find someone if I need them. Discount is a must stop when you are in Milwaukee.

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Photo of ColdPoncho
4.5/5  rDev +2%

This place is great. It's got a great selection, loads of hard-to-find things. They had Bell's Batch 9,000, and 2010 Bigfoot (among other older beers) in December, about 11 months out. Lots of great variety, and very reasonable prices. The beer guy there (or at least the guy working in the beer aisle) was friendly and knowledgable. Good selection of local beers. The only beef I had with this place was that you couldn't mix and match 6 packs with all of the beers there. But overall, this was the best store I visited in Milwaukee, and one of the better beer stores I've ever been to.

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Photo of AleWatcher
4.35/5  rDev -1.4%

Amazing store.

That sums it up nicely.

This is one of those stores that I could shop at every week. The prices are good, the selection is great.
Tons of singles to pickup.

Lots of beer we don't get in IL... Whenever I'm in the area, I will shop at this place. If you want New Glarus, you can go nearly anywhere in the state-- but this store has nearly every beer I could name, including several Unplugged beers that I didn't expect to find.

The employees were all very friendly and knowledgeable, although to be honest, I usually don't ask many questions...

Check bottle dates if possible-- I did notice some Oskar Blues stuff that was stamped last Feb...

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Photo of MilwaukeeCrusher
4.65/5  rDev +5.4%

I've been here many times in my travels through Milwaukee and their selection is probably second to none in the state. While turnover might be a concern in a place like this, all around I think it is ok in that regard, and sometimes they have vintages of certain beers like of New Glarus Unplugged Series. Don't let the old dingy building fool you! Prices are good and they also carry many of the high end beers of Wisconsin. If a tourist came to Wisconsin and could only go to one place for beer, this would probably it. Will go back again and have already multiple times.

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Photo of duffcalifornia
4.85/5  rDev +10%

If you're looking for the best collection of bombers, foreign beers, and American craft beers in Milwaukee, look no further. While their beer selection is limited to one aisle and a wall cooler, you will find probably close to 250 types of beer there. The staff is EXTREMELY knowledgable and will help you find exactly the right beer. They have an excellent mix of local, regional, and national craft beers. They also sell kegs if that's what you're interested in. The only downside to Discount Liquors is that they don't do mix and match six packs. Other than that, I can't think of anything else you'd want in a beer store.

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Photo of dirtylou
4.15/5  rDev -5.9%

I finally made it to Discount Liquor - this place gets so much publicity on this site so i detoured on my way back from downtown today.

As i weaved down roads i've never seen before through neighborhoods i don't desire to visit again, i finally arrive at the shop with the large (pictured sign).

It's nothing special on the inside - old but stock well maintained.

My review comes from the perspective of a Madison resident, not an out-of-stater. The import selection was great - tons of belgians, scandanavian, german, etc. This selection definitely exceeds anything i have seen in Wisconsin, but isn't any better than what one can find in Chicaog.

As far as American craft goes (my reason for stopping), absolutely 0 difference from Madison stores. Well, i guess that is outside of the really old NG Golden Ale/Two Women. I'm not sure how they got that beer, but there is a TON still sitting there.

There are not any Wisconsin micros available in Milwaukee that arent available in Madison to my knowledge but the opposite is not true (Lake Louie, entire Ale Asylum line). They had a lot of Stone, Three Floyds, Smuttynose, Bell's, Founders.

In conclusion, very good store. If passing through from out of state/region, definitely hit this. I don't really see the need to return personally though.

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Photo of birchstick
4.85/5  rDev +10%

I went a little out of my way to get this place, but man was I rewarded! As soon as I walked in, there was an aisle of bliss...New Glarus, Central Waters, FFF, Stone, Smuttynose...this list could go on for a while. I was especially excited to see some NG Unplugged. As I was shopping around, a couple of emplpyees asked if I needed anything...a couple of them went looking for some CW Coffee Stout to no avail, but at least they offered to look and were helpful. The prices were right, the selection was top notch, and my wallet was hurt. I won't even think going anywhere else next time I am in the area. This is easily one of the best beer store I have been to.

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Photo of kbutler1
4.15/5  rDev -5.9%

Visited here with a friend while on vacation. Lots of fun stuff to be found here! Grabbed some great New Glarus (R&D's! Two Women Lager and Golden Ale, Cran-bic), Three Floyds (Dreadnaught, Oatgoop, Behemoth, etc), and Sprecher beers. They also had a good selection of Belgian beers. Seemed like more of a wine and liquor store than beer but I am not complaining as I found everything I needed. Would go back any day if I lived by here. Friendly people. The only knock was that we went trying to get some Founder's Centennial IPA and they were out. Oh well, I guess they aren't perfect after all.

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Photo of weatherdog
4.35/5  rDev -1.4%

When I'm in the Milwaukee area and looking for something this is my go-to place.

The selection is awesome for the Milwaukee area but not world class when compared to some of the great shops in Chicago. A whole side of one aisle dedicated mostly to singles and bombers from imports to domestics. The other side of the aisle has the majority of 4&6 packs. NG has it's own display in the back including unplugged singles. In the back coolers hold many of the locals. Sometimes they will have bootlegged beers (NG R&D, Surly cans) although my personal philosophy does not support this. A complaint is sometimes they will break down sixers of special releases (Bells 9K as example) and have a per bottle price this is far too high. In the Bells example a $17 6 pack turns into $6 singles. I also think they hold back some stock on special release beers which makes for a nice surprise on a random trip. I was able to pick up a 4-pack of NG Iced Barleywine a year after release.

Overall A great beer store and a must stop if you are looking for selection in the Milwaukee area.

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Discount Liquor in Milwaukee, WI
4.41 out of 5 based on 168 ratings.
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