Discount Liquor

BA SCORE
97
world-class

169 Ratings
Discount LiquorDiscount Liquor
PLACE INFO

Type: Store

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States

(414) 545-2175 | map
discountliquorinc.com

Notes:
No notes at this time.

Added by BeerAdvocate

PLACE STATS
Score:
97
Ratings:
169
Reviews:
109
Avg:
4.41
pDev:
7.26%
View: Place Reviews | Events
User Ratings & Reviews
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Ratings: 169 |  Reviews: 109
Photo of 2BDChicago
3.46/5  rDev -21.5%
vibe: 2.5 | quality: 2.5 | service: 4 | selection: 4.5

I made a quick stop on way out of town after a meeting. Honestly I was a little disappointed, as I still searching for the killer collection of Wisc brewers products (since so many small operations exist in the state).

Don't get me wrong, this place has a lot of beer, but I had higher expectations based on reviews. They did have an extensive amount and variety of New Glarus, to the degree of still having IIPA and other releases I have not seen other places. Prices are definately competitive.

I didn't like the lack of organization of the beer section, and there didn't seem to be any specific way the different breweries were stock on shelves...domestic-imports-locals, all stacked together. And as another reviewer noticed, the Oskar Blues (dates on bottom of cans...thank-you) were older than I'd like, esp the IPAs.

Compared to my local Binny's, this place is a mess. I was most surprised by low amounts of Oso, Central Waters, Ale Aslym, and Tyrenna. Worth being on your shopping list, as there are some hard to find brews laying around (last dozen Bells Batch 10k in the state I'm sure). But, a week ago I was in Madison and was very much impressed by Rileys, esp in terms of the amount of Wisconsin brews. I will also disclose I don't care about imports and that might be this place's strength. Still looking for the craft beer killer connection in MKE.

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Photo of EnJeiBee
4.18/5  rDev -5.2%
vibe: 3 | quality: 4.5 | service: 4 | selection: 4.5

Upon entering you certainly get the feel of a cheap grocery store. Everything is a little older and the store looks a bit rundown. However, their selection is absolutely fabulous! I didn't interact with the staff outside of my checkout, so I can't put much of my opinion into that category.

Outside of the rare brews that sell out quite quickly, they had a great selection of harder-to-find brews from around the country. Plus, they had a dedicated BA computer on their beer aisle, something that I was extremely pleased with.

This is certainly my place of choice to go when looking for something I haven't tried before and will continue to be.

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Photo of myspoonistoobig
4.6/5  rDev +4.3%
vibe: 4 | quality: 5 | service: 4 | selection: 5

Visited 4/22 on vacation.

Simply an outstanding store. I've been here many times when I go back to my hometown and hve never been disappointed. Incredible selection of world-wide beers, regional beers and the best selection of WI beers I've seen.

The staff don't go out of thier way to help, but I was also a kid in a candy shop filling up a basket, so it may have been clear to them that I didn't need help.

The only downside I can conceive of is that it may be a victim of its own success in that everyone in Milwaukee knows this is the place to go. While there, I saw someone come in clean out all remaining bottles of Dreadnaught and separately, someone came in and snagged the max allocation of Central Waters BB Barleywine, Batches 9K and 10K and a bunch of other rare picks. That said, Discount still had those beers where other stores were sold out or didn't get any.

This is also the only place other than the brewery that I've seen New Glarus R&D. Don't know if that's a coincidence or if they have a special relationship.

Needless to say, if you're in Milwaukee, this is the place to go first. Prices are good, too. Not unreasonably cheap, nor are they gouging, but I paid about what I expected for every beer purchased.

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Photo of sherm1016
4.38/5  rDev -0.7%
vibe: 3.5 | quality: 4.5 | service: 4 | selection: 5

Discount Liquor has far and away the best selection of beer in Milwaukee, both for local craft as well as imports. Marie (the beer manager) is very knowledgable and is always quick to help. The prices, for the most part, are the best you will see in Milwaukee, although some limited release items are sometimes marked up and/or sold as singles only. Given the large number of people who shop here, I think they have to do it, or stuff would just fly off the shelves. The space is a litte cramped for the amount of beer they have, but again, it's the largest selection in the city. Most of the beer is warm, although there are some coolers in the back, and some items are only sold cold (e.g. Bell's). Discount also has a great selection of glassware available for purchase.

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Photo of drumminbrewer
4.47/5  rDev +1.4%
vibe: 3 | quality: 5 | service: 4 | selection: 5

I live in Chicago but always shop at Discount when I'm home visiting family, my one stop shop for rarity madness. They have the largest selection of New Glarus products in the state of wisconsin (so sayeth their sign on the outside of the door...also, the way things vanish off the shelf then reappear six months later leads me to believe they hoard that stuff and never "competelely" run out). Amazing import selection. Cantillon, Mikeller, you name it.

The people are friendly, but I wouldn't say the service is "extraordinary". Every once in a while somebody will ask you if you need a hand, but you're pretty much on your own there.

Only thing...as I think someones mentioned already...be careful on dates. They have the entire single hop series from Mikeller, like, literally all of them...I'm starting to wonder how long they've been sitting there. Not to mention I can still find 2005 Raisin D Extra, nobody seems to buy it but me!

Overall...check this place out. If you're a beer geek I PROMISE you you'll find something that will blow you away there.

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Photo of sonoma01
4.78/5  rDev +8.4%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 5

This was my first visit to Discount and I will definitely be back! The selection of both domestic and imported beers is good, but the import selection is astounding. I was there for about an hour just trying to decide what to get and I had brought a list with me. The gentleman working the beer section was very friendly, helpful and extremely informative. The singles selection was small but had some nice choices. The drive is well worth it to get some hard to find beers new and old. I would highly recommend Discount to anyone that is in the area.

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Photo of drpdaddy
4.7/5  rDev +6.6%

I love visisting Discount Liquour. The selection they have is awe inspiring. Just when you think you have had a lot of different beers, Discount shows you there is an entire world of beer to explore. I could easily lose an hour just looking. The import selection is second to none. There are plenty of domestic and craft inventory as well. The prices are competative and usually about 50 cents to a dollar cheaper then everywhere else. One drawback is the staff isn't always available for recomendations and other questions, although I can usually find someone if I need them. Discount is a must stop when you are in Milwaukee.

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Photo of ColdPoncho
4.5/5  rDev +2%

This place is great. It's got a great selection, loads of hard-to-find things. They had Bell's Batch 9,000, and 2010 Bigfoot (among other older beers) in December, about 11 months out. Lots of great variety, and very reasonable prices. The beer guy there (or at least the guy working in the beer aisle) was friendly and knowledgable. Good selection of local beers. The only beef I had with this place was that you couldn't mix and match 6 packs with all of the beers there. But overall, this was the best store I visited in Milwaukee, and one of the better beer stores I've ever been to.

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Photo of AleWatcher
4.35/5  rDev -1.4%

Amazing store.

That sums it up nicely.

This is one of those stores that I could shop at every week. The prices are good, the selection is great.
Tons of singles to pickup.

Lots of beer we don't get in IL... Whenever I'm in the area, I will shop at this place. If you want New Glarus, you can go nearly anywhere in the state-- but this store has nearly every beer I could name, including several Unplugged beers that I didn't expect to find.

The employees were all very friendly and knowledgeable, although to be honest, I usually don't ask many questions...

Check bottle dates if possible-- I did notice some Oskar Blues stuff that was stamped last Feb...

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Photo of MilwaukeeCrusher
4.65/5  rDev +5.4%

I've been here many times in my travels through Milwaukee and their selection is probably second to none in the state. While turnover might be a concern in a place like this, all around I think it is ok in that regard, and sometimes they have vintages of certain beers like of New Glarus Unplugged Series. Don't let the old dingy building fool you! Prices are good and they also carry many of the high end beers of Wisconsin. If a tourist came to Wisconsin and could only go to one place for beer, this would probably it. Will go back again and have already multiple times.

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Photo of duffcalifornia
4.85/5  rDev +10%

If you're looking for the best collection of bombers, foreign beers, and American craft beers in Milwaukee, look no further. While their beer selection is limited to one aisle and a wall cooler, you will find probably close to 250 types of beer there. The staff is EXTREMELY knowledgable and will help you find exactly the right beer. They have an excellent mix of local, regional, and national craft beers. They also sell kegs if that's what you're interested in. The only downside to Discount Liquors is that they don't do mix and match six packs. Other than that, I can't think of anything else you'd want in a beer store.

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Photo of dirtylou
4.15/5  rDev -5.9%

I finally made it to Discount Liquor - this place gets so much publicity on this site so i detoured on my way back from downtown today.

As i weaved down roads i've never seen before through neighborhoods i don't desire to visit again, i finally arrive at the shop with the large (pictured sign).

It's nothing special on the inside - old but stock well maintained.

My review comes from the perspective of a Madison resident, not an out-of-stater. The import selection was great - tons of belgians, scandanavian, german, etc. This selection definitely exceeds anything i have seen in Wisconsin, but isn't any better than what one can find in Chicaog.

As far as American craft goes (my reason for stopping), absolutely 0 difference from Madison stores. Well, i guess that is outside of the really old NG Golden Ale/Two Women. I'm not sure how they got that beer, but there is a TON still sitting there.

There are not any Wisconsin micros available in Milwaukee that arent available in Madison to my knowledge but the opposite is not true (Lake Louie, entire Ale Asylum line). They had a lot of Stone, Three Floyds, Smuttynose, Bell's, Founders.

In conclusion, very good store. If passing through from out of state/region, definitely hit this. I don't really see the need to return personally though.

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Photo of birchstick
4.85/5  rDev +10%

I went a little out of my way to get this place, but man was I rewarded! As soon as I walked in, there was an aisle of bliss...New Glarus, Central Waters, FFF, Stone, Smuttynose...this list could go on for a while. I was especially excited to see some NG Unplugged. As I was shopping around, a couple of emplpyees asked if I needed anything...a couple of them went looking for some CW Coffee Stout to no avail, but at least they offered to look and were helpful. The prices were right, the selection was top notch, and my wallet was hurt. I won't even think going anywhere else next time I am in the area. This is easily one of the best beer store I have been to.

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Photo of kbutler1
4.15/5  rDev -5.9%

Visited here with a friend while on vacation. Lots of fun stuff to be found here! Grabbed some great New Glarus (R&D's! Two Women Lager and Golden Ale, Cran-bic), Three Floyds (Dreadnaught, Oatgoop, Behemoth, etc), and Sprecher beers. They also had a good selection of Belgian beers. Seemed like more of a wine and liquor store than beer but I am not complaining as I found everything I needed. Would go back any day if I lived by here. Friendly people. The only knock was that we went trying to get some Founder's Centennial IPA and they were out. Oh well, I guess they aren't perfect after all.

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Photo of weatherdog
4.35/5  rDev -1.4%

When I'm in the Milwaukee area and looking for something this is my go-to place.

The selection is awesome for the Milwaukee area but not world class when compared to some of the great shops in Chicago. A whole side of one aisle dedicated mostly to singles and bombers from imports to domestics. The other side of the aisle has the majority of 4&6 packs. NG has it's own display in the back including unplugged singles. In the back coolers hold many of the locals. Sometimes they will have bootlegged beers (NG R&D, Surly cans) although my personal philosophy does not support this. A complaint is sometimes they will break down sixers of special releases (Bells 9K as example) and have a per bottle price this is far too high. In the Bells example a $17 6 pack turns into $6 singles. I also think they hold back some stock on special release beers which makes for a nice surprise on a random trip. I was able to pick up a 4-pack of NG Iced Barleywine a year after release.

Overall A great beer store and a must stop if you are looking for selection in the Milwaukee area.

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Photo of sweemzander
4.65/5  rDev +5.4%

I have heard great things about this place, so I had high hopes going into this place; they were met.

The building itself is not much to look at, but it is absolutely stocked with beer. Most of the local stuff is in the back in coolers.
Words actually do not describe how good the selection is here. Great imports from around the US as well as worldwide. Some great prices too.
I could have easily spent $100s since everywhere I looked there was something I either wanted or have not tried yet. Superb selection with prices that caught me off guard.
If you are anywhere near Milwaukee, this is the place to go. This and Ray's are in my opinion are the best beer shops in the area.

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Photo of drpimento
4.65/5  rDev +5.4%

Beer nirvana. Went there last week and dropped a serious wad of cash. Might account for the great service I got, but hey. Helluva selection of excellent imports and micros plus the usual other drivel. Had a great selection of whiskey too including some Hirsch and Van Winkle. The lady who is the buyer helped me a bit and was easy to talk to and made approptiate suggestions. I do wish they would do something about exposing the beer to the fluorescent lights. And watch the age of a few of their beers as well. Had a great selection of the Mikkeller stuff including the outstanding single hop varieties. Also a couple of unusual Berlinger Weiss and some German fruit syrup to go with it. Would be fun to check out the rest of the store but I spent and hour or two just loading my cart up with the 100 or so brews (single bottles) that I did get. Definitely return one a these days.

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Photo of BeerFMAndy
4.65/5  rDev +5.4%

I finally made my way out to Discount Liquor last weekend with bnieman to pick up a ton of stuff for his Dad, see the place, and buy some good beer. Despite the rather run-down location and building, it holds quite an awesome selection of brews.

Right inside the doors to the right is a little side room that's filled with glassware and other bar supplies. I found the glassware to be a little bit pricey based on what you can find elsewhere. For example; Tripel Karmeliet tulip for $8. Ray's carries it for $5.

The beer was reasonably priced though. Singles (12 ozers) were in a good range starting at $1.49 a bottle which is good. All the other stuff was priced well too.

The selection was pretty darn awesome but focused on heavily on Belgian beer and other European imports as opposed to American craft. That's not to say their American craft selection is poor, just underwhelmed in comparison.

Serivce at Discount was perfect. Half way through our shopping experience we started talking to "The Beer Goddess" as she is refered to. She was checking stock of bottles and helped us run through everything new they had, what they were getting in, and pricing on kegs. Very nice.

The only downfall to this place is location (a bit far from me) and the fact it was totally packed there. With lots of people pusing shopping carts in the isles, it's a bit of a pain to look.

Overall it's a fantastic beer store I'd love to visit when I'm in the area or need to find new stuff.

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Photo of zeff80
4.35/5  rDev -1.4%

Short story - this is a really good beer store. As someone from several states away, there were too many options for me to choose from. It has a very lengthy aisle of singles, 22's, 750's and 500ml brews from Europe. They've got most of the local Wisconsin breweries covered plus loads of other regional beers. Then they have beer from Weyerbacher, Stone, Victory and others from the East & West coast. The quality is good. Every beer I've opened so far has been fresh and tasty. The service was pretty good. There were constantly people taking inventory. If I had a question they were they to help. My only complaint is that I wish they had more 12oz singles to put into a mixer sixer. Overall, it's a great store that is worth a visit even if it is a little out of your way.

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Photo of beerwolf77
4.18/5  rDev -5.2%
vibe: 3 | quality: 4.5 | service: 3.5 | selection: 5

I work about five minutes from this place so I stop here at least once a week. I suppose I should add my opinion of the this beer mecca.

First off it's not exactly a looker from the outside(or once your in for that matter) After passing through the doors take look to your right and prepare to drool. A double sided isle of beer that seems to go on forever. The isle is capped in front by a feature shelf with singles and other special brews they are pushing at that moment. The left side starts with the largest array of foreign crafts I've ever laid eyes on. This slowly blends into US craft beers from all over the country. On the right is the local Illinois and Michigan shelves. Just about anything you could ask for from any of these states. The back wall is about half cold craft and half BMC.

The service seems decent although I've never really asked for help. The one drawback to the place is all the delivery guys running around the place. Everytime I'm in there they have at least three or four guys with dolley pushing beer through the tight isles. It can be a nut house on Fridays.

Overall the prices are unbeatable and selction is phenominal. I'm so glad it's just a short drive from my shop.

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Photo of Beerandraiderfan
4.44/5  rDev +0.7%
vibe: 4 | quality: 4.5 | service: 4 | selection: 5

An immense liquor store, inside what looks like it was formerly a small grocery store.

The best collection of Euro beers I've ever seen, which unfortunately, is not my general interest level, but this store has helped me expand my horizons more than a few times.

A couple of guys are real knowledeable there, the rest of them seem a little lost. Selection of Midwest beers is excellent, the fact they usually have Bigfoot Ale year round is a testament to their diversity. Love this place, just wish it was a little closer to Milwaukee's East Side.

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Photo of Gtreid
5/5  rDev +13.4%

The best beer store I have ever been to, period! The beer takes center stage here. They have everything Wisconsin can get, Founders, New Glarus, Bell's, Three Floyds, ST, Goose Island, ect, ect. The beer buyer was very helpful, and answered every question I threw at her. She even went to the back and pulled out a Life and Limb and offered it to me, which I took her up on. Friendly service, good pricing, and a world class selection. If I lived here, this would be my go to store. I only wish I had this type of place in Florida. Skal.

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Photo of Wisconsinality
4.7/5  rDev +6.6%

Hands down the best beer selection in all of Milwaukee and that is saying a lot. The place may not look that great on the outside but once inside, behold a gold mine of beer. The prices are also pretty dang good, usually a little cheaper than most other liquor stores. The selection is huge and has a wide variety from many countries and many state alike with every style you can think of. It's about a 15 minute drive for me to get there and worth it everytime. If you are ever in the area this is a must stop place.

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Photo of TheSSG
5/5  rDev +13.4%

Checked this place out on a Sunday.

****ONLY OPEN UNTIL 2PM ON SUNDAYS***
Just an FYI, I showed up a bit before 1PM.

First thing I saw was the glassware. That was a fun area to browse. Ended up getting some neat glasses I can't seem to find anywhere else. All were reasonable in price; figure $4-7 for most glasses. There were some more expensive and crazy glasses, but overall very reasonable, if not even on the low side.

Bier selection was very surprising.
When you drive up to the place, you REALLY think the reviews have to be for a different place...

But you get inside, and they had one hell of a bier aisle.
TONS of single bottles (but singles are mostly the imports). A few singles of select craft biers.

LOTS of 6-packs of local/craft brews as well as ones from all over the world. They even had 12-packs of the BIG bottles of Erdinger (never seen those in the USA).

I was especially pleased to find my beloved Hitachino Nest bier aged in Sake Casks. Picked up a few more interesting bottles (a Flanders Sour Red Ale, and some craft Pumpkin ales).

I come to Wisconsin bi-monthly to get New Glarus, but I was amazed to see a full load-out of Lakefront bier. I NEVER can find more than 2-3 of their brews at most places. So I got a sampler and some 6-packs. Also got some New Glarus, saw a nice display of Capital as well.
While just a ways from the Sprecher brewery anyway, I still got some single bottles of that, because the price was so nice.

Selection was astonishing. A+ for that.

Staff was fine. We were a bit late, didn't realize they closed at 2PM, left about 2:15PM. No one hassled us or was rude that we made them stay a bit late. I apologized, and they were fine with everything.

Prices are a bit hit or miss. Some stuff was just a STEAL! Other things are a bit steep....So you've got to be careful.
EDIT: Typically, they are the cheapest prices in the Milwaukee area (Woodman's being the only people who are EVER cheaper, but not always). I can get New Glarus cheaper at Woodman's in Beloit....but that's pretty far if you live in Milwaukee.

ONLY complaint is the freshness.
I about died when I saw they had Schuß for Berliner Weiß bier. Waldmeister and Himbeeren. I was FLOORED.
Then I noticed the "mindenstens haltbar bis" on the bottle (exp date). It was long past due...just over a year. Now, I know the entire bottle is in German, and the rest of the world does dates differently, but as my brother noted, "2008 is same year, no matter where you live." Since the bottle mentioned no preservatives as well, I imagine that Schuß would be disgusting if not outright sickening.
Up side is that a good deal of the bier that looks like it's been sitting is the kind that is okay with aging. Some of the biers that really need to be fresh I would avoid.
EDIT: As I've become a more regular shopper at Discount, I've noticed they're getting a LOT better about fresh dates for almost everything. Additionally, I've NEVER had such a problem with anything regional. They are the first ones to get anything from Wisconsin, and nothing seems to sit on the shelf more than a few days.

Overall, will definitely be making a voyage back here for more Wisconsin biers, and perhaps a few others....They did have a 40 year Ola Dubh...hmmm

EDIT: I've come to really appreciate the service here, too. Whenever I have questions, they're more than glad to help, and everyone is just really friendly and nice to talk with.
Now that I work in Milwaukee, this is pretty much my go-to for everything. It's just really hard to beat them in terms of selection, service, and price.

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Photo of mdwalsh
4.8/5  rDev +8.8%

The place I stop when in Milwaukee to get WI only beers. Huge selection and good prices. GREAT service. The first time I was in there, I asked a guy stocking the shelf for some help. He talked to me for at least 20 minutes, pointing out stuff, making suggestions. It took that long to realize he didn't even work there, but for the distributor and was just a nice guy. I asked at the counter when I was buying stuff he suggested. It wasn't even all from his distributor.

The staff is also very helpful. They know when the out of state guys are there and have pointed me to stuff they know I can't get at home, which is very nice. Even though it looks kinda dingy on the outside, I recomend this place for sure.

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Discount Liquor in Milwaukee, WI
4.41 out of 5 based on 169 ratings.
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