Discount Liquor


168 Ratings
Discount LiquorDiscount Liquor

Type: Store

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States

(414) 545-2175 | map

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Reviews: 109 | Ratings: 168
Photo of badbeer
4.2/5  rDev -4.8%

Entering this place you would not be able to guess what all they have. Selection is massive! The aisles are filled with great beer and even have special ones still available. If you are looking for something, they probably have it, with a great price to boot! I have never seen this selection before, as well as the best prices I have seen on many different items. This place is an absolute must stop if you are even close to Milwaukee. Service I will rate as average, I was unable to find any knowledgeable beer people working, perhaps they were with other customers. The only people I saw working were some cash register people who didn't know anything. I will keep in mind that there is no way they would have this selection without a knowledgeable person running the place, I just didn't meet that person and will rate accordingly.

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Photo of Erdinger2003
3.7/5  rDev -16.1%

The first thing I saw was a rickety old lookin' grocery store, but turned into a liquor store, and like many other liquor stores there was only one row for beer with a little bit of a refridgerated section.

I was pretty impressed by how many different kinds of beer they had and how good the prices were. The only thing that came to mind was how long they've been there, but it didn't seem like the biggest deal.

I was taken back very much when the 17 year old looking girls behind the counter just dropped the beer in my box like a cannonball, I was so pissed and I just wanted to yell and scream that they should treat costumers beer a little better so WATCH YOUR BEER when you check out.

Overall it will be a great stop next time I'm in Milwaukee.

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Photo of MeLikeBeer
3.9/5  rDev -11.6%

This place is a must-stop if you're looking for regional and hard-to-find beers in the Milwaukee area. The selection at Discount Liquors is far and beyond what you would find at any other liquor store in Milwaukee and much, much bigger than simply stopping in the beer section of the local Pick N Save. The store itself is unassuming- right on the corner, with a huge, weather-beaten sign out front. The parking lot is just as small as the space in the store, but the selection! The regional beers; Wisconsin, Minnesota, Illinois section had just about every standard as well as seasonals from Tyranena, New Glarus, Sprecher, Lakefront and even Summit. Both East and West coast beers were available, and on subsequent visits, I've found different varieties from many breweries. Discount Liqours also carries a good selection of European beers.

If you need help or assistance, I've found it's best to go in the mornings or early afternoons, at night it get's busy and late afternoon many vendors are crammed in the store.

Don't miss it if you're in the area!

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Photo of orbitalr0x
4.65/5  rDev +5.4%

I treked up to Milwaukee recently with fellow BA autumnaldave...this being our first stop on the trip. From the outside, this looks like any corner liquor store in any city in America...macro neons and an old weathered exterior. It definetly hides the gem of a store that lies within! A huge row of craft brew greets the beer lover upon entering. There's a massive selection of imports with what seems to be an emphasis on German and Belgian treats. Cantillon in full effect, I picked up a Saint Lamvinus for a cheap $27.99. You have to use an eagle eye on the shelves as there is so much you're likely to pass up some gems you've never seen before.

There was a small selection of singles, including New Glarus Unplugged Eisbock of all things! I grabbed a few as I thought I would never see this beer! As we were walking in the aisle, we got apporached by a gentlemen who asked us if we liked Delirium Tremens at all...Dave commented that he enjoyed the Noel, and the gentlemen said, "Oh, well I am the brewer!!" Can't beat meeting brewers from Belgium in a store in Milwaukee, WI.

There's something for everyone on the shelves here, Three Floyds, Bear Republic, Oskar Blues, New Glarus, Fish Tale, Smuttynose and even more. Service was good in the beer aisle, I got approached multiple times and asked if I needed help with anything. Simply an awesome beer store that I could've spent a week's paycheck in without much problem. If you're heading anywhere near Milwaukee, this is a destination. I'll bet you any money you'll find something here that you've been searching for!

You need to go to Discount whenever you are in Milwaukee, there is simply no excuse not to!

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Photo of DaPeculierDane
4.7/5  rDev +6.6%

The best beer store I’ve been to in Wisconsin. Inside this unimposing old school liquor store on Oklahoma is an aisle straight from god. All the big crafts available in the area, tons of German singles., more Belgians to try than I can afford at the moment. The Cantillion selection alone is worth a trip from Madison or Chicago. Prices are amazing. Most bottles are 15-20% cheaper than they are in the average Madison shop. I will be returning soon and regularly and will likely have a much smaller balance in my checking account because of this place.

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Photo of granger10
4.2/5  rDev -4.8%

Small dumpy looking store which I would swear would be a place only for cheap malt liquors in regards to beer. Good thing this beerfly is here!

I walk in and am in amazement instantly. Lots of cool brewery specific glasses sit to the right in a smaller room. There really is only one aisle of beer but what an isle it is! Lots of German beers (esp Mahr's) that I've been longing for and finally get to try. Great selection of Belgian and English beers. I wondered the aisle about 4 times through in amazement. Tons of American micros which I have never seen in Michigan as well. Prices were ridiculously cheap compared to Michigan prices. I was astounded by how cheap some of those beers were compared to what they fetch in GR. Mostly Wisconsin micros and macros in the coolers in the back. Sucks that they couldn't be broken up but oh well. Service was kind of weak. No real help even though I looked like a deer in the headlights with the amazing selection. I also seemed to be putting off the cashier by making her work even though I was spending around $150. But the others seemed friendly enough. Best selection I have ever seen in a store and cheapest prices. What a combo!

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Photo of mynie
4.8/5  rDev +8.8%

An adorable little building in a dirty district of Milwaukee. Traffic getting here from the North Suberbs wasn't bad at all, even for mid evening on a Saturday. Big neon sign, pastel colors, letting you know you are in for quite the liquor buying experience.

The atmosphere is excellent. I love the slightly-dirty feel. It's worn in, friendly. No prentensions. Not the processed, mass marketed feel of the chain liquor stores.

TONS of beer. Aside from John's Grocery in Iowa City, they had the biggest Belgian selection of any store I have ever been to. Tons of micros, including a lot of stuff you can't find in Chicago. Rare 3 floyds, New Glarus, Smutynose, Founders, Ommegag, Victory, Great Lakes, and many, many more. I had no trouble filling up a cart--I only wish I had brought more money!

The staff was great. My out-of-state ID was no problem, (unlike the Chicagoland Binny's and Cardinal chains, both of which will never again see my business, because of their retarded practice of refusing all out of state IDs), the clerks were joking and in high spirits.

I'm putting this down as Single Dollar Sign-Level inexpensive. It might just be the price difference between the Iowa/Illinois market and here was markedly inexpensive. About 1-2 dollars less per six pack/bomber.

Easily the best beer-buying experience I've ever had. This place is worth making a trip to.

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Photo of Hutson
4.65/5  rDev +5.4%

The best place to buy beer in Wisconsin. A very good selection, OK prices, and the stock rotates quickly. Just stop by on a Saturday to see all the people that are there and you will have no doubt that the stock rotates quickly. They have a discounted area (actually a cart) that they use to mark down the slow moving beers, so I always check to see what on special. They have a nice selection of Wisconsin micros, and don't miss the Lakefront and Bells selections that are kept in the refrigerated section. Yes, the floor may be crooked, but the shelves are straight and full of great beer.

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Photo of woodychandler
4.5/5  rDev +2%

I had heard so much about this place through print ads, word of mouth, and BeerFly that I felt compelled to stop in while visiting friends in MKE back in August 2005. They have a LOT of micros at this place, ranging from WI locals like Lakefront BC and New Glarus BC to out-of-state beers as diverse as Big Sky and Dogfish Head. I neglected to aks if I could buy mixed-sixes, but only because they had enough singles that I wanted to try that I was satisfied. Their prices seemed entirely reasonable and the beers fresh. I even saw Sam Adams' Utopias 2005 for sale, which we do not get here in PA. This will be a good place to stop at again next year as I make my annual trek to the midwest. I would recommend it to any fellow beer traveller.

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Photo of 12vUnion
4.2/5  rDev -4.8%

Looked this one up because I was going to be in the area and I'm always on the hunt for beer. All the local BAs say this place is the best. It lived up to it.

I've never seen much in Wisconsin. This changed my perception. Actually, they quite a good selection. I was a little drunken kid in a proverbial candy store. The aisles were tight and no staff on hand to help me out, not that I need any. Boxes everywhere. It looks more like the inside of an Aldi's. And it was busy. If it were anywhere else I would have been turned off by all this hustle and bustle. But nope, good beers to be had.

I would say that 90% of the beers could be had in Illinois. Could be..if they were ever in stock. I walked away with some Founders, New Glarus and some Belgiums I've never encountered. Not a huge haul. But if I didn't come from such a privileged area, this would be all the more glorious. This place impressed me. That's not a simple task. My hats off to you.

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Photo of battlekow
4.7/5  rDev +6.6%

Best selection of any liquor store I've been to in the Milwaukee area, and remarkably inexpensive. Nice selection of Wisconsin micros, domestic micros in general, and imports. They have a fair amount of singles as well. Employees are generally a little weird, but are usually friendly and seem to be prone to making errors when ringing up up, mostly in your favor. The store is usually teeming with beer delivery guys and customers who just float around, making seem a bit like a madhouse. Most beers are unrefrigerated, but they do have a good number in the fridge at the back. The beer aisle itself is well organized, but the store in general is a little haphazard, with piles of cases everywhere. They also have a great selection of glasses.

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Photo of bnuttz
5/5  rDev +13.4%

The beer stop in Milwaukee. If you are looking for a beer in town, this is the place to look for it. Beers from every country and style imaginable. I couldnt even begin to start listing the brands, but if its available in the city, they probably have it or can get it. The staff there is friendly and willing to help. Marie, who is in charge of beer, ordered some Founders Breakfast Stout and set it aside for me a while back. Great service and selection. The place to stop on the south side and whole damn city. Opt for this one over the Waukesha location. Now only if I lived closer.

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Photo of inebrius
4.3/5  rDev -2.5%

I visit Discount everytime I drive through Milwaukee. The selection is choice, the prices are right and it's easy access from the 894 bypass. A big part of the negative perception of this place is the uneven floor center of the main beer aisle, you just can't keep your cart from rolling off into the malternatives, irritating. Discount is the place to stock up on all the WI brews: Capitol, New Glarus, Tyranena, Sprecher. Plus a healthy stock of Imports and Domestic craft. If you're traveling in or through Milwaukee there's no reason you can't take a few minutes to stop and pick up some quality suds.

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Photo of cokes
4.3/5  rDev -2.5%

An unassuming front hides one of the best beer stores in Wisconsin. Enter the store, turn into the first aisle and pick your jaw off the floor.

Let me get my complaints out of the way first. Not much is cooled here (even less than their Waukesha locale) and the domestic singles selection is lacking.

But that is quickly forgiven as the vast assortment of imports is seen. Do you enjoy Belgian brews (which seem drastically increased from my last visit)? How about Cantillon? des Rocs? Trappists (all of them)? Liefmans? De Dolle? And it goes on. How about just about every British and German brew available in Wisconsin? Rare styles? Gose and Sahti and Zwickel sound alright?
Domestic specialities like full (and I mean FULL) lines of Rogue, DFH, Allagash (rare in WI) ,Anderson Valley. Loads of limited offerings from other WI and US establishments.
Again, I wish more domestic singles were available, but after spending waaay too much, maybe that was a blessing in disguise.
The staff was friendly, and helped load my truck, but didn't appear especially beer-saavy.
Shop here, don't settle for their other location in Waukesha.

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Photo of mjsarch
4.2/5  rDev -4.8%

Local perspective here:
I generally head to Discount as a one stop shop for my beer needs. If it's regionally available in packaged form, this is the place to go in Milwaukee with very few exceptions (Lake Louie beers come to mind). Prices are usually no higher than elsewhere. I've never found any outdated or dusty bottles on their shelves, either.
I've never actually asked for assistance, but the clerks are always friendly enough to me. I'm not certain everyone there is really educated on the beers, though.
It's interesting to read the comments regarding the surrounding neighborhood. While not upscale, the area is as safe as you'll find in Milwaukee. (FYI, it's 2 or 3 miles due south of Miller Park). Maybe the small parking lot and slightly overcrowded atmosphere once in the store lends to that perception.

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Photo of ALESwhatCURESya
4.15/5  rDev -5.9%

I will start off by saying this is not the prettiest place in the nicest of neighborhoods, but man is it HEAVEN! When I walked in to see the endless selection of beers, my head was about to explode. All I kept thinking about is where I would begin my quest for the day's purchase. The Belgian selection is downright phenomenal. From Boon Gueze to Corsendonk Christmas, they had it all. The micro selection was impressive, but there were some that I hoped to find and couldn't. Either way, this is truly a diamond in the rough. I plan to go at least twice a month now to acquire a new tasty Belgian! God Bless Discount Liquor.

PS-My friend and I met the brewmaster and owner of Allagash Brewing at Discount.

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Photo of bditty187
4/5  rDev -9.3%

I was informed that Discount Liquor is not a glamorous store. That information was correct. I noticed the large red sign a few blocks away and as I drove into the parking lot I was wondering what was going on here. The building is not in pristine condition and the windows were littered with advertising for B/M/C and malternatives. It looked a bit run down. I visited Saturday afternoon, Labor Day Weekend, and the place was jumping. As I walked to the door many people passed me with loaded carts of macro beer. More worry crept into my mind.

As I entered the door I glanced around. It was very busy. Tight aisles. Cluttered. I stepped to the right, into a little offshoot to look at the glassware department. Nice selection and then I looked at the prices. There were very inexpensive. This prompted me to find the craft beer.

Score! Not the largest selection of beer I’ve seen but it is nothing to sneeze at. There were many quality beers. The vast majority of the goods are stored at room temperature. Imports were heavy on German beers. There was also a large amount of Eastern European and Russian beers. The Belgium selection wasn’t large but there was plenty of quality stuff. Of course English Ales were to be had as well. Domestics included Rogue, DFH, Bear Republic, Great Lakes, and Allagash not to mention the slew of WI beers. New Glarus, Lakefront, Sprecher, Tyranena, LogJam, etc… There were plenty of brands to select from but what I really liked about this store is the wide variety of styles. There was everything from Gose to Gueuze and from Adjunct Lagers to Zwickel beers. This fact alone really endured me to this place. I’ve been to many great liquor stores (with much better help, appearance, etc…) but I would LOVE to have this store around the corner from my house. It would be awesome to be able to pair foods with all of the beer styles here.

Service was lacking… it was busy so make note of that. However, the lady at the checkout was rude and unhelpful. I’ve never been to a store and had to box my own beer as I unloaded the rest from the cart. And it wasn’t like I only had a few bottles!

All in all, this is a kick ass place for beer. Recommended.

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Photo of Ave
4.2/5  rDev -4.8%

I was worried at first when I pulled up & saw an 18 wheeler emblazoned with ‘Bud Light’ out front, but that worry was soon put to rest. The place was kind packed when I was there so I'll cut them some slack on the service rating, because the only attention I got was when I checked out. But that’s cool, like I say, they were mad packed with Christmas boozers loading up.

The place is kinda a dump, crammed into what looks like a 1960's mom & pop grocer, its not exactly a high end establishment. But who cares because they have a beer isle to beat the band!

Not the biggest beer selection you'll ever see, but very lean & tight, no fat. Their beer buyer obviously knows his stuff, & knows quality over reputation, packaging & distribution deals.

A very nice selection of WI micros. I was able to find 3 of the 4 New Glarus Unglued, as well as the raspberry tart. Several Tyranena, Grey, Lakefront, LogJam all represented.

There domestic micro selection is very tasteful. Full Rouge line complete with 12oz barley wine, imperial stout & all the seasonals'. Allagash, Three Philosophers & Dogfish Head aplenty.

The import section was up to snuff as well. Seemed a little heavy on the Germans, & maybe too light on the Belgians for my tastes, but hey it is Wisconsin after all.

Their pries were really the thing that hit me. I got a bottle of World Wide Stout for $2.50 less than I’ve seen here in St. Louis, & the Three philosophers was a mere $12. They had a lot of the quality stuff available cold, which is nice. Really good selection of booze too. Saw loads of specials running, free glass’, sampler packs marked off so on & so forth. I don’t think they are too keen on splitting up 6ers for you, but you cant have it all.

All in all a great place to buy beer. Hopefully I’ll have a chance to get back to take in a more conversational perusal of their stocks.


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Photo of Winter
5/5  rDev +13.4%

Discount Liquor has the largest selection in the city for beer, wine and spirits, while still maintaining the best prices. It is THE place in Milwaukee for BAs to find that "hard to find" import or micorbrew. They do a great job of staying current on newly released products. Everytime I visit there seems to be a tempting new brew to pick up.

It's great to read a good review about a beer here on and feel confident that I will be able to find it at Discount Liquor. If you're looking for something that they don't carry in stock, the staff is more than happy to spend a few minutes with you to see if it's a brand that one of their wholesalers carry. Quite often they will throw in a free pint glass with your purchase from one of their "Beers of the Month".

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Discount Liquor in Milwaukee, WI
4.41 out of 5 based on 168 ratings.
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